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Marketing · head to head

Onclusive vs Postscript

Onclusive logo

Onclusive

Marketing

Media monitoring, journalist database and PR measurement assembled from six acquired companies

From
On request
Rated
-
Full reviewWebsite
Postscript logo

Postscript

Marketing

SMS marketing built for Shopify merchants, with carrier fees billed on top of message rates

From
$49/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Onclusive onclusive was assembled from at least six acquired companies inside about a year, and users still encounter different interfaces, inconsistent data definitions and separate support paths depending on which module they are in, so training and internal reporting are harder than a single-product vendor.; Postscript carrier pass-through fees are billed on top of the per-message rate, roughly $0.00418 per SMS and $0.00841 per MMS in the United States, and are routinely missing from the cost comparisons buyers build.
  • They diverge on capability: Onclusive covers Global media monitoring, Postscript covers Shopify segmentation.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Onclusive and Postscript actually diverge.

Attributes where Onclusive and Postscript differ
AttributeOnclusivePostscript
Starting priceOn request$49/month
Pricing modelquotePer month plus per message sent
PlatformsWeb, iOS, Android, APIWeb, iOS

Identical on both: free tier (No), user rating (Not yet rated), category (Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Onclusive

  • Global media monitoring
  • Broadcast monitoring
  • Social listening
  • Media contacts database
  • Newsroom and press office
  • Sentiment and tone analysis
  • Share of voice reporting
  • Crisis detection

Only in Postscript

  • Shopify segmentation
  • Automated flows
  • Subscriber acquisition
  • Two-way conversations
  • MMS campaigns
  • Revenue attribution
  • Headless SDK
  • Usage-based tiers

What people use each for

The jobs each tool is most often brought in to do.

Onclusive

  • A multinational communications team that needs print, broadcast and online coverage across twenty markets reported in one dashboard rather than through three regional vendorsnot Postscript
  • A public affairs team that must evidence share of voice against named competitors for a quarterly board reportnot Postscript
  • A PR agency running press office and media enquiry workflow for several client brands from one systemnot Postscript
  • A corporate affairs function that needs early warning on a coverage spike outside its own time zone, with broadcast clips retrievable for legal reviewnot Postscript

Postscript

  • A Shopify direct-to-consumer brand that wants abandoned cart recovery by text rather than another email in an ignored inboxnot Onclusive
  • A brand running a product drop where a timed broadcast to an opted-in list is the whole launch mechanismnot Onclusive
  • A merchant segmenting by past purchase and variant to send replenishment reminders at the right intervalnot Onclusive
  • A store on headless Shopify or a custom stack that still wants SMS built on order data through the SDKnot Onclusive

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Onclusive

  • Onclusive was assembled from at least six acquired companies inside about a year, and users still encounter different interfaces, inconsistent data definitions and separate support paths depending on which module they are in, so training and internal reporting are harder than a single-product vendor.
  • Pricing is not published and is scoped by market coverage, source count and user seats, which makes competitive benchmarking difficult and means renewal increases are hard to challenge without a parallel quote from Cision or Meltwater.
  • Broadcast monitoring coverage is uneven by country, so a global contract can look complete on paper while a specific market you care about has thin local radio or regional television coverage; verify your priority markets by name before signing.
  • The company carries private-equity ownership and acquisition-related debt financing, which historically in this category has meant pressure on support headcount and above-inflation renewal pricing rather than product investment.
  • Automated sentiment classification on news copy remains error-prone, especially for irony, quoted criticism and industry jargon, so teams reporting sentiment to executives generally need a human review step that erodes the labour saving the tool was bought for.

Postscript

  • Carrier pass-through fees are billed on top of the per-message rate, roughly $0.00418 per SMS and $0.00841 per MMS in the United States, and are routinely missing from the cost comparisons buyers build.
  • The cheapest per-message rates require the $500 a month plan, so a small sender pays more than double the headline low rate per text.
  • The $0 Starter plan carries a $49 minimum monthly spend, so it is not a free tier and quiet months still generate a bill.
  • US SMS marketing carries real legal exposure under consent, quiet hours and carrier registration rules, and the compliance obligation sits with the merchant, not the platform.
  • It is SMS and MMS only, so email, push and on-site messaging live in a separate tool and audience suppression between the two has to be managed across systems.

Pricing, plan by plan

Onclusive

On request
  • Onclusive$undefined/year
    • Global media monitoring
    • Broadcast and print coverage
    • Onclusive Social listening

Postscript

$49/month
  • Starter$49/month
    • $0 base fee but a $49 minimum monthly spend
    • SMS at $0.015 and MMS at $0.045 per message
    • Campaigns, automations, acquisition tools and analytics
  • Growth$100/month
    • Lower per-message rates than Starter
    • Full campaign and automation feature set
    • No contract required
  • Professional$500/month
    • Rates falling towards $0.007 SMS and $0.024 MMS
    • Suited to high-volume senders
    • Upgrade or downgrade at any time
  • Enterprise$undefined/month
    • Custom pricing on a contract
    • Negotiated message rates and support terms

Which should you pick?

Choose Onclusive if

  • You need global media monitoring.
  • You work on Web, iOS, Android, API.
  • You also want broadcast monitoring.
Onclusive review

Choose Postscript if

  • You need shopify segmentation.
  • You work on Web, iOS.
  • You also want automated flows.
Postscript review

Questions people ask

Is Onclusive or Postscript better?
Neither clearly leads. Onclusive starts at On request and Postscript at $49/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Onclusive or Postscript?
Onclusive starts at On request and Postscript at $49/month.
Does Onclusive or Postscript run on more platforms?
Onclusive runs on Web, iOS, Android, API. Postscript runs on Web, iOS.
What is Onclusive best used for?
Onclusive is most often used for a multinational communications team that needs print, broadcast and online coverage across twenty markets reported in one dashboard rather than through three regional vendors, a public affairs team that must evidence share of voice against named competitors for a quarterly board report, a pr agency running press office and media enquiry workflow for several client brands from one system, a corporate affairs function that needs early warning on a coverage spike outside its own time zone, with broadcast clips retrievable for legal review. Of those, a multinational communications team that needs print, broadcast and online coverage across twenty markets reported in one dashboard rather than through three regional vendors and a public affairs team that must evidence share of voice against named competitors for a quarterly board report are not what Postscript is typically brought in for.
What can Onclusive do that Postscript cannot?
Onclusive covers Global media monitoring, Broadcast monitoring, Social listening, Media contacts database. Postscript covers Shopify segmentation, Automated flows, Subscriber acquisition, Two-way conversations.

Answered from the vendors’ own pages

Onclusive: Is Onclusive one product or several?

Several. It was formed from Kantar Reputation Intelligence, PRgloo and the original Onclusive in January 2022, then absorbed Critical Mention and Digimind later that year, and the modules retain distinguishable lineages.

Postscript: Is Postscript only for Shopify?

It is built for Shopify and that is where its segmentation advantage lies, but headless and non-Shopify stores are supported through an SDK with more setup work.

Onclusive: Who owns it?

Symphony Technology Group, a US private equity firm, with debt financing on the Critical Mention acquisition from Stellus Capital Management.

Postscript: What is the real cost per text?

The plan rate plus carrier fees. On Starter that is about $0.015 plus roughly $0.00418 in US carrier fees per SMS, so budget close to two cents a message before discounts.

Onclusive: What happened to Digimind?

Digimind was acquired in July 2022 and rebranded as Onclusive Social in October 2022. If social listening is your main requirement, that is the platform you are evaluating.

Postscript: Is the Starter plan free?

No. The base fee is $0 but there is a $49 minimum monthly spend, so it functions as a $49 floor.

Onclusive: Does it publish pricing?

No. Contracts are annual and quoted according to markets monitored, sources covered and seat count.

Postscript: Do I need a contract?

No. Contracts are offered but not required, and plans can be moved up or down at any time under usage-based billing.

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