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Marketing · head to head

MoEngage vs Postscript

MoEngage logo

MoEngage

Marketing

Essential solutions to help your growing teams build and retain customers

From
On request
Rated
-
Full reviewWebsite
Postscript logo

Postscript

Marketing

SMS marketing built for Shopify merchants, with carrier fees billed on top of message rates

From
$49/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: MoEngage no pricing information published; platform uses custom pricing requiring sales contact; Postscript carrier pass-through fees are billed on top of the per-message rate, roughly $0.00418 per SMS and $0.00841 per MMS in the United States, and are routinely missing from the cost comparisons buyers build.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which MoEngage and Postscript actually diverge.

Attributes where MoEngage and Postscript differ
AttributeMoEngagePostscript
Starting priceOn request$49/month
Pricing modelquotePer month plus per message sent
PlatformsWebWeb, iOS

Identical on both: free tier (No), user rating (Not yet rated), category (Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in MoEngage

Nothing recorded that Postscript does not also cover.

Only in Postscript

  • Shopify segmentation
  • Automated flows
  • Subscriber acquisition
  • Two-way conversations
  • MMS campaigns
  • Revenue attribution
  • Headless SDK
  • Usage-based tiers

What people use each for

The jobs each tool is most often brought in to do.

MoEngage

  • Identifying at-risk customers through churn prediction modelsnot Postscript
  • Sending triggered SMS alerts when customers abandon shopping cartsnot Postscript
  • A/B testing email subject lines for newsletter campaignsnot Postscript
  • Personalizing push notifications based on location and browsing historynot Postscript

Postscript

  • A Shopify direct-to-consumer brand that wants abandoned cart recovery by text rather than another email in an ignored inboxnot MoEngage
  • A brand running a product drop where a timed broadcast to an opted-in list is the whole launch mechanismnot MoEngage
  • A merchant segmenting by past purchase and variant to send replenishment reminders at the right intervalnot MoEngage
  • A store on headless Shopify or a custom stack that still wants SMS built on order data through the SDKnot MoEngage

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

MoEngage

  • No pricing information published; platform uses custom pricing requiring sales contact
  • Growth and Enterprise plan tiers mentioned but no rates or features disclosed

Postscript

  • Carrier pass-through fees are billed on top of the per-message rate, roughly $0.00418 per SMS and $0.00841 per MMS in the United States, and are routinely missing from the cost comparisons buyers build.
  • The cheapest per-message rates require the $500 a month plan, so a small sender pays more than double the headline low rate per text.
  • The $0 Starter plan carries a $49 minimum monthly spend, so it is not a free tier and quiet months still generate a bill.
  • US SMS marketing carries real legal exposure under consent, quiet hours and carrier registration rules, and the compliance obligation sits with the merchant, not the platform.
  • It is SMS and MMS only, so email, push and on-site messaging live in a separate tool and audience suppression between the two has to be managed across systems.

Pricing, plan by plan

MoEngage

On request

No published plan breakdown. See the MoEngage review.

Postscript

$49/month
  • Starter$49/month
    • $0 base fee but a $49 minimum monthly spend
    • SMS at $0.015 and MMS at $0.045 per message
    • Campaigns, automations, acquisition tools and analytics
  • Growth$100/month
    • Lower per-message rates than Starter
    • Full campaign and automation feature set
    • No contract required
  • Professional$500/month
    • Rates falling towards $0.007 SMS and $0.024 MMS
    • Suited to high-volume senders
    • Upgrade or downgrade at any time
  • Enterprise$undefined/month
    • Custom pricing on a contract
    • Negotiated message rates and support terms

Which should you pick?

Choose MoEngage if

Nothing in the data separates MoEngage from Postscript on the points above - pick on price and on how each one feels to use.

MoEngage review

Choose Postscript if

  • You need shopify segmentation.
  • You work on Web, iOS.
  • You also want automated flows.
Postscript review

Questions people ask

Is MoEngage or Postscript better?
Neither clearly leads. MoEngage starts at On request and Postscript at $49/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, MoEngage or Postscript?
MoEngage starts at On request and Postscript at $49/month.
Does MoEngage or Postscript run on more platforms?
MoEngage runs on Web. Postscript runs on Web, iOS.
What is MoEngage best used for?
MoEngage is most often used for identifying at-risk customers through churn prediction models, sending triggered sms alerts when customers abandon shopping carts, a/b testing email subject lines for newsletter campaigns, personalizing push notifications based on location and browsing history. Of those, identifying at-risk customers through churn prediction models and sending triggered sms alerts when customers abandon shopping carts are not what Postscript is typically brought in for.
What can MoEngage do that Postscript cannot?
Postscript covers Shopify segmentation, Automated flows, Subscriber acquisition, Two-way conversations.

Answered from the vendors’ own pages

MoEngage: How much does MoEngage cost?

MoEngage does not publish pricing rates on its website. The platform offers Growth and Enterprise plan tiers, with exact pricing available only through contacting the sales team or requesting a demo.

Source
Postscript: Is Postscript only for Shopify?

It is built for Shopify and that is where its segmentation advantage lies, but headless and non-Shopify stores are supported through an SDK with more setup work.

MoEngage: What is MoEngage's pricing model?

MoEngage uses custom enterprise pricing determined by specific customer requirements, requiring direct sales outreach to obtain a quote.

Source
Postscript: What is the real cost per text?

The plan rate plus carrier fees. On Starter that is about $0.015 plus roughly $0.00418 in US carrier fees per SMS, so budget close to two cents a message before discounts.

Postscript: Is the Starter plan free?

No. The base fee is $0 but there is a $49 minimum monthly spend, so it functions as a $49 floor.

Postscript: Do I need a contract?

No. Contracts are offered but not required, and plans can be moved up or down at any time under usage-based billing.

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