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Cybersecurity · head to head

TrustArc vs Umami

TrustArc logo

TrustArc

Cybersecurity

Privacy management platform with regulatory research and the TRUSTe certification programme

From
On request
Rated
-
Full reviewWebsite
Umami logo

Umami

Marketing

Open source, cookie-free web analytics you can self-host for the cost of a database

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Umami has a free tier, so it costs nothing to try first.
  • Each has a real cost: TrustArc the software layer is generally shallower than OneTrust, particularly automated data discovery across large heterogeneous estates, so organisations with sprawling infrastructure often still need a separate discovery tool.; Umami there is no cohort analysis, retention curve, session replay or multi-touch attribution, so a marketing team that needs to justify channel spend will still buy a second tool and Umami becomes a supplementary dashboard.
  • They diverge on capability: TrustArc covers Nymity Research, Umami covers Cookie-free tracking.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which TrustArc and Umami actually diverge.

Attributes where TrustArc and Umami differ
AttributeTrustArcUmami
Starting priceOn requestFree
Pricing modelquotePer month by event count
Free tierNoYes
PlatformsWebWeb, Linux
CategoryCybersecurityMarketing

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in TrustArc

  • Nymity Research
  • TRUSTe certification
  • Consent and preference management
  • Privacy assessments
  • Data inventory and mapping
  • Individual rights requests
  • Cookie consent manager
  • Privacy programme benchmarking

Only in Umami

  • Cookie-free tracking
  • Self-hosting
  • Small tracking script
  • Custom events
  • Funnels and goals
  • Multi-site and teams
  • Public dashboards
  • API access

What people use each for

The jobs each tool is most often brought in to do.

TrustArc

  • A consumer brand that needs an independent privacy seal on its website because enterprise customers or app stores ask for third-party verificationnot Umami
  • A multinational privacy team that needs a maintained answer to what a given jurisdiction requires without retaining outside counsel for every questionnot Umami
  • An organisation running DPIAs at volume that wants templates tied to a maintained regulatory library rather than to a consultant word documentnot Umami
  • A privacy programme being audited that needs documented maturity benchmarking against a recognised framework of programme activitiesnot Umami

Umami

  • A developer who wants traffic numbers on a personal or client site without adding a consent bannernot TrustArc
  • An organisation whose legal or procurement team has ruled out sending visitor data to a US advertising companynot TrustArc
  • A high-traffic site where hosted analytics priced by pageview band has become expensive and self-hosting removes the ceiling entirelynot TrustArc
  • A team that wants analytics data in a database they already control so they can query and join it themselvesnot TrustArc

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

TrustArc

  • The software layer is generally shallower than OneTrust, particularly automated data discovery across large heterogeneous estates, so organisations with sprawling infrastructure often still need a separate discovery tool.
  • The integration catalogue is smaller than the market leader, which means more of the data inventory is maintained by hand and drifts out of date between reviews.
  • Certification services are sold separately from the platform subscription, so the seal that is often the reason for choosing TrustArc is an extra line item and an extra annual renewal.
  • Reported contract values vary enormously by module mix and organisation size, and the absence of published pricing means smaller buyers have no anchor and routinely discover the entry price is higher than expected.
  • TrustArc stays inside privacy, so organisations that later want third-party risk, security compliance or ethics reporting on the same platform will be running a second vendor anyway.

Umami

  • There is no cohort analysis, retention curve, session replay or multi-touch attribution, so a marketing team that needs to justify channel spend will still buy a second tool and Umami becomes a supplementary dashboard.
  • Self-hosting is only free in licence terms; you own the database, the upgrades, the backups and the query performance at scale, and a busy site's events table grows quickly enough to need real attention.
  • Because it stores no persistent identifier, it cannot follow a user across devices or sessions in any meaningful way, which makes returning-visitor and lifetime-value questions unanswerable by design rather than by omission.
  • Cloud overage is billed per event beyond the plan allowance, so a traffic spike or a badly instrumented custom event can produce a bill materially above the $20 or $200 headline before anyone notices.
  • It is maintained by a small team, so the pace of new capability is modest and enterprise expectations such as SSO, granular role permissions and formal support agreements are limited compared with commercial analytics vendors.

Pricing, plan by plan

TrustArc

On request
  • TrustArc Privacy Platform$undefined/year
    • Quoted by module, entity count and data volume
    • TRUSTe certification and assessment services priced separately from platform subscription
    • Nymity Research licensed as a separate module

Umami

Free
  • Self-hostedFree
    • MIT licensed, no licence fee
    • No event limit imposed by the software
    • Unlimited websites and users
  • Cloud HobbyFree
    • Up to 100,000 events per month
    • 3 websites
    • 6 months data retention
  • Cloud Pro$20/month
    • Up to 1,000,000 events per month
    • Unlimited websites
    • Unlimited team members
  • Cloud Business$200/month
    • Up to 10,000,000 events per month
    • All Pro features
    • Higher volume overage rate

Which should you pick?

Choose TrustArc if

  • You need nymity research.
  • You also want truste certification.
TrustArc review

Choose Umami if

  • You need cookie-free tracking.
  • You want to start without paying.
  • You work on Web, Linux.
  • You also want self-hosting.
Umami review

Questions people ask

Is TrustArc or Umami better?
Neither clearly leads. TrustArc starts at On request and Umami at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, TrustArc or Umami?
Umami has a free tier; the other does not. Paid plans start at On request for TrustArc and Free for Umami.
Does TrustArc or Umami run on more platforms?
TrustArc runs on Web. Umami runs on Web, Linux.
Can I use Umami for free?
Yes. Umami has a free tier, so you can try it without paying. TrustArc starts at On request.
What is TrustArc best used for?
TrustArc is most often used for a consumer brand that needs an independent privacy seal on its website because enterprise customers or app stores ask for third-party verification, a multinational privacy team that needs a maintained answer to what a given jurisdiction requires without retaining outside counsel for every question, an organisation running dpias at volume that wants templates tied to a maintained regulatory library rather than to a consultant word document, a privacy programme being audited that needs documented maturity benchmarking against a recognised framework of programme activities. Of those, a consumer brand that needs an independent privacy seal on its website because enterprise customers or app stores ask for third-party verification and a multinational privacy team that needs a maintained answer to what a given jurisdiction requires without retaining outside counsel for every question are not what Umami is typically brought in for.
What can TrustArc do that Umami cannot?
TrustArc covers Nymity Research, TRUSTe certification, Consent and preference management, Privacy assessments. Umami covers Cookie-free tracking, Self-hosting, Small tracking script, Custom events.

Answered from the vendors’ own pages

TrustArc: What does TrustArc have that OneTrust does not?

Nymity Research, a maintained regulatory intelligence library acquired in 2019, and the TRUSTe third-party certification and seal programme.

Umami: Is Umami really free?

Self-hosted, yes; it is MIT licensed with no event cap. You pay for the server and database. Umami Cloud has a free tier at 100,000 events a month and paid tiers from $20.

TrustArc: How much does TrustArc cost?

Not published. Reported enterprise agreements range widely depending on modules and organisation size, and certification services are quoted on top of the platform subscription.

Umami: Do I need a cookie consent banner?

For Umami analytics specifically, generally no, because it sets no cookies and stores no personal data. Other tags on your site may still require one.

TrustArc: Is TRUSTe the same company?

Yes. TrustArc is the renamed TRUSTe business and still operates the TRUSTe certification programme as a subsidiary.

Umami: Can it replace Google Analytics?

For traffic, referrers and event counts, yes. For attribution modelling, audiences and advertising integration, no.

TrustArc: Does it handle cookie consent for Europe?

Yes, it includes a consent manager with scanning and banner delivery, though pure-play consent vendors are cheaper if that is all you need.

Umami: What does it need to run?

A container and a PostgreSQL or MySQL database. Most people deploy it on infrastructure they already pay for.

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