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Cybersecurity · head to head

Avast One vs Umami

Avast One logo

Avast One

Cybersecurity

All-in-one protection for your digital life

From
Free
Rated
-
Full reviewWebsite
Umami logo

Umami

Marketing

Open source, cookie-free web analytics you can self-host for the cost of a database

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Avast One ransomware and Wi-Fi vulnerability protection only on paid plans; Umami there is no cohort analysis, retention curve, session replay or multi-touch attribution, so a marketing team that needs to justify channel spend will still buy a second tool and Umami becomes a supplementary dashboard.
  • They diverge on capability: Avast One covers Antivirus, Umami covers Cookie-free tracking.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Avast One and Umami actually diverge.

Attributes where Avast One and Umami differ
AttributeAvast OneUmami
Pricing modelUnknownPer month by event count
PlatformsWindows, macOS, iOS, AndroidWeb, Linux
CategoryCybersecurityMarketing
Founded1988Unknown

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Avast One

  • Antivirus
  • Firewall
  • VPN
  • Data breach monitoring
  • Email Guardian
  • Webcam Shield
  • Ransomware Shield
  • Performance optimization

Only in Umami

  • Cookie-free tracking
  • Self-hosting
  • Small tracking script
  • Custom events
  • Funnels and goals
  • Multi-site and teams
  • Public dashboards
  • API access

What people use each for

The jobs each tool is most often brought in to do.

Avast One

  • Antivirusnot Umami
  • Internet Securitynot Umami
  • Privacy Toolsnot Umami

Umami

  • A developer who wants traffic numbers on a personal or client site without adding a consent bannernot Avast One
  • An organisation whose legal or procurement team has ruled out sending visitor data to a US advertising companynot Avast One
  • A high-traffic site where hosted analytics priced by pageview band has become expensive and self-hosting removes the ceiling entirelynot Avast One
  • A team that wants analytics data in a database they already control so they can query and join it themselvesnot Avast One

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Avast One

  • Ransomware and Wi-Fi vulnerability protection only on paid plans
  • Free plan VPN is limited, no data breakthrough monitoring
  • Rebuilt app in May 2026 may have stability issues

Umami

  • There is no cohort analysis, retention curve, session replay or multi-touch attribution, so a marketing team that needs to justify channel spend will still buy a second tool and Umami becomes a supplementary dashboard.
  • Self-hosting is only free in licence terms; you own the database, the upgrades, the backups and the query performance at scale, and a busy site's events table grows quickly enough to need real attention.
  • Because it stores no persistent identifier, it cannot follow a user across devices or sessions in any meaningful way, which makes returning-visitor and lifetime-value questions unanswerable by design rather than by omission.
  • Cloud overage is billed per event beyond the plan allowance, so a traffic spike or a badly instrumented custom event can produce a bill materially above the $20 or $200 headline before anyone notices.
  • It is maintained by a small team, so the pace of new capability is modest and enterprise expectations such as SSO, granular role permissions and formal support agreements are limited compared with commercial analytics vendors.

Pricing, plan by plan

Avast One

Free
  • FreeFree
    • Antivirus
    • Limited VPN
    • Privacy tools
  • Silver$2.99/month
    • Enhanced antivirus
    • VPN
    • Device cleanup
  • Premium$4.19/month
    • Full antivirus
    • VPN with 55 servers
    • Password manager
  • Premium Plus$11.67/month
    • All Premium features
    • 30 devices covered

Umami

Free
  • Self-hostedFree
    • MIT licensed, no licence fee
    • No event limit imposed by the software
    • Unlimited websites and users
  • Cloud HobbyFree
    • Up to 100,000 events per month
    • 3 websites
    • 6 months data retention
  • Cloud Pro$20/month
    • Up to 1,000,000 events per month
    • Unlimited websites
    • Unlimited team members
  • Cloud Business$200/month
    • Up to 10,000,000 events per month
    • All Pro features
    • Higher volume overage rate

Which should you pick?

Choose Avast One if

  • You need antivirus.
  • You want to start without paying.
  • You work on Windows, macOS, iOS, Android.
  • You also want firewall.
Avast One review

Choose Umami if

  • You need cookie-free tracking.
  • You want to start without paying.
  • You work on Web, Linux.
  • You also want self-hosting.
Umami review

Questions people ask

Is Avast One or Umami better?
Neither clearly leads. Avast One starts at Free and Umami at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Avast One or Umami?
Avast One starts at Free and Umami at Free.
Does Avast One or Umami run on more platforms?
Avast One runs on Windows, macOS, iOS, Android. Umami runs on Web, Linux.
Can I use Avast One for free?
Both have a free tier, so you can try either at no cost before committing.
What is Avast One best used for?
Avast One is most often used for antivirus, internet security, privacy tools. Of those, antivirus and internet security are not what Umami is typically brought in for.
What can Avast One do that Umami cannot?
Avast One covers Antivirus, Firewall, VPN, Data breach monitoring. Umami covers Cookie-free tracking, Self-hosting, Small tracking script, Custom events.

Answered from the vendors’ own pages

Avast One: Is Avast One free?

Yes. Avast One offers a free tier with antivirus, VPN (limited), and privacy tools. Paid plans start at $2.99/month for Silver and $4.19/month for Premium covering up to 5 devices.

Source
Umami: Is Umami really free?

Self-hosted, yes; it is MIT licensed with no event cap. You pay for the server and database. Umami Cloud has a free tier at 100,000 events a month and paid tiers from $20.

Avast One: What does Avast One include?

Avast One provides antivirus, VPN, password manager, device cleanup, Wi-Fi security, data breach monitoring, and protection against AI-generated scams and deepfakes.

Source
Umami: Do I need a cookie consent banner?

For Umami analytics specifically, generally no, because it sets no cookies and stores no personal data. Other tags on your site may still require one.

Avast One: Does Avast One have ransomware protection?

Ransomware protection is available only on paid plans, not the free tier. Free users get antivirus and basic protection only.

Source
Umami: Can it replace Google Analytics?

For traffic, referrers and event counts, yes. For attribution modelling, audiences and advertising integration, no.

Umami: What does it need to run?

A container and a PostgreSQL or MySQL database. Most people deploy it on infrastructure they already pay for.

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