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Cybersecurity · head to head

TunnelBear vs Umami

T

TunnelBear

Cybersecurity

Consumer VPN with a limited free tier and a bear-themed, beginner-friendly app

From
Free
Rated
-
Full reviewWebsite
Umami logo

Umami

Marketing

Open source, cookie-free web analytics you can self-host for the cost of a database

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: TunnelBear free plan's data cap is small compared to competitors offering more generous free allowances.; Umami there is no cohort analysis, retention curve, session replay or multi-touch attribution, so a marketing team that needs to justify channel spend will still buy a second tool and Umami becomes a supplementary dashboard.
  • They diverge on capability: TunnelBear covers Encrypted VPN tunnel, Umami covers Cookie-free tracking.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which TunnelBear and Umami actually diverge.

Attributes where TunnelBear and Umami differ
AttributeTunnelBearUmami
Pricing modelfreemiumPer month by event count
Platformswindows, mac, linux, ios, androidWeb, Linux
CategoryCybersecurityMarketing

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in TunnelBear

  • Encrypted VPN tunnel
  • Server location switching
  • GhostBear obfuscation
  • Browser extensions
  • Teams account management

Only in Umami

  • Cookie-free tracking
  • Self-hosting
  • Small tracking script
  • Custom events
  • Funnels and goals
  • Multi-site and teams
  • Public dashboards
  • API access

What people use each for

The jobs each tool is most often brought in to do.

TunnelBear

  • Casual browsing protection on public Wi-Finot Umami
  • Occasional geo-unblocking with a light free allowancenot Umami
  • Bypassing network-level VPN blocking via obfuscationnot Umami
  • Managing VPN access for a small team with centralized billingnot Umami

Umami

  • A developer who wants traffic numbers on a personal or client site without adding a consent bannernot TunnelBear
  • An organisation whose legal or procurement team has ruled out sending visitor data to a US advertising companynot TunnelBear
  • A high-traffic site where hosted analytics priced by pageview band has become expensive and self-hosting removes the ceiling entirelynot TunnelBear
  • A team that wants analytics data in a database they already control so they can query and join it themselvesnot TunnelBear

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

TunnelBear

  • Free plan's data cap is small compared to competitors offering more generous free allowances.
  • Lacks advanced features like dedicated IP addresses or split-tunneling controls found in some rival VPNs.
  • Server network is smaller than large competitors like NordVPN or ExpressVPN.
  • No standalone router-level app, limiting whole-network protection options.

Umami

  • There is no cohort analysis, retention curve, session replay or multi-touch attribution, so a marketing team that needs to justify channel spend will still buy a second tool and Umami becomes a supplementary dashboard.
  • Self-hosting is only free in licence terms; you own the database, the upgrades, the backups and the query performance at scale, and a busy site's events table grows quickly enough to need real attention.
  • Because it stores no persistent identifier, it cannot follow a user across devices or sessions in any meaningful way, which makes returning-visitor and lifetime-value questions unanswerable by design rather than by omission.
  • Cloud overage is billed per event beyond the plan allowance, so a traffic spike or a badly instrumented custom event can produce a bill materially above the $20 or $200 headline before anyone notices.
  • It is maintained by a small team, so the pace of new capability is modest and enterprise expectations such as SSO, granular role permissions and formal support agreements are limited compared with commercial analytics vendors.

Pricing, plan by plan

TunnelBear

Free
  • FreeFree
    • 2GB of data per month
    • Access to VPN servers
    • Unlimited devices
  • Unlimited$9.99/month
    • Unlimited monthly data
    • All server locations
    • Cheaper on annual/3-year billing
  • Teams$undefined/month
    • Unlimited data
    • 5 connected devices per user
    • Dedicated account manager

Umami

Free
  • Self-hostedFree
    • MIT licensed, no licence fee
    • No event limit imposed by the software
    • Unlimited websites and users
  • Cloud HobbyFree
    • Up to 100,000 events per month
    • 3 websites
    • 6 months data retention
  • Cloud Pro$20/month
    • Up to 1,000,000 events per month
    • Unlimited websites
    • Unlimited team members
  • Cloud Business$200/month
    • Up to 10,000,000 events per month
    • All Pro features
    • Higher volume overage rate

Which should you pick?

Choose TunnelBear if

  • You need encrypted vpn tunnel.
  • You want to start without paying.
  • You work on windows, mac, linux, ios, android.
  • You also want server location switching.
TunnelBear review

Choose Umami if

  • You need cookie-free tracking.
  • You want to start without paying.
  • You work on Web, Linux.
  • You also want self-hosting.
Umami review

Questions people ask

Is TunnelBear or Umami better?
Neither clearly leads. TunnelBear starts at Free and Umami at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, TunnelBear or Umami?
TunnelBear starts at Free and Umami at Free.
Does TunnelBear or Umami run on more platforms?
TunnelBear runs on windows, mac, linux, ios, android. Umami runs on Web, Linux.
Can I use TunnelBear for free?
Both have a free tier, so you can try either at no cost before committing.
What is TunnelBear best used for?
TunnelBear is most often used for casual browsing protection on public wi-fi, occasional geo-unblocking with a light free allowance, bypassing network-level vpn blocking via obfuscation, managing vpn access for a small team with centralized billing. Of those, casual browsing protection on public wi-fi and occasional geo-unblocking with a light free allowance are not what Umami is typically brought in for.
What can TunnelBear do that Umami cannot?
TunnelBear covers Encrypted VPN tunnel, Server location switching, GhostBear obfuscation, Browser extensions. Umami covers Cookie-free tracking, Self-hosting, Small tracking script, Custom events.

Answered from the vendors’ own pages

Umami: Is Umami really free?

Self-hosted, yes; it is MIT licensed with no event cap. You pay for the server and database. Umami Cloud has a free tier at 100,000 events a month and paid tiers from $20.

Umami: Do I need a cookie consent banner?

For Umami analytics specifically, generally no, because it sets no cookies and stores no personal data. Other tags on your site may still require one.

Umami: Can it replace Google Analytics?

For traffic, referrers and event counts, yes. For attribution modelling, audiences and advertising integration, no.

Umami: What does it need to run?

A container and a PostgreSQL or MySQL database. Most people deploy it on infrastructure they already pay for.

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