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Marketing · head to head

Hootsuite vs WorkCast

Hootsuite logo

Hootsuite

Marketing

Save time and grow on social media

From
$99/year
Rated
-
Full reviewWebsite
WorkCast logo

WorkCast

Webinars

Enterprise webinar and virtual event platform for global reach

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Hootsuite no free tier available; minimum cost is $99/user/year annually; WorkCast listed on UK G-Cloud 14, the WorkCast Corporation's own Virtual Events pricing document offers a 14-day free trial covering the Lite and Pro licence tiers of the WorkCast platform
  • They diverge on capability: Hootsuite covers Content scheduling, WorkCast covers Live webcasting.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Hootsuite and WorkCast actually diverge.

Attributes where Hootsuite and WorkCast differ
AttributeHootsuiteWorkCast
Starting price$99/yearOn request
Pricing modelUnknownsubscription
PlatformsWebWeb, IOS, Android
CategoryMarketingWebinars
Founded20082007

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Hootsuite

  • Content scheduling
  • Social inbox
  • Content calendar
  • Analytics & reporting
  • Social listening
  • Team collaboration
  • Approval workflows
  • Bulk scheduling

Only in WorkCast

  • Live webcasting
  • On-demand content
  • Virtual events
  • Audience engagement
  • Multi-language support
  • Salesforce
  • Marketo
  • Eloqua

What people use each for

The jobs each tool is most often brought in to do.

Hootsuite

  • Social media schedulingnot WorkCast
  • Community managementnot WorkCast
  • Social advertisingnot WorkCast
  • Analytics & reportingnot WorkCast
  • Team collaborationnot WorkCast

WorkCast

  • Virtual Eventsnot Hootsuite
  • Webinarsnot Hootsuite
  • Webcastingnot Hootsuite

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Hootsuite

  • No free tier available; minimum cost is $99/user/year annually
  • Monthly billing significantly more expensive than annual (20-30% premium)
  • Advanced data export via SFTP available only to Enterprise tier customers

WorkCast

  • Listed on UK G-Cloud 14, the WorkCast Corporation's own Virtual Events pricing document offers a 14-day free trial covering the Lite and Pro licence tiers of the WorkCast platform

Pricing, plan by plan

Hootsuite

$99/year

No published plan breakdown. See the Hootsuite review.

WorkCast

On request
  • Professional$499/month
    • Up to 500 attendees
    • Custom branding
    • Analytics dashboard
  • Business$999/month
    • Up to 2000 attendees
    • Multi-language support
    • Priority support
  • Enterprise$2499/month
    • Unlimited attendees
    • Dedicated success manager
    • Custom integrations

Which should you pick?

Choose Hootsuite if

  • You need content scheduling.
  • You also want social inbox.
Hootsuite review

Choose WorkCast if

  • You need live webcasting.
  • You work on Web, IOS, Android.
  • You also want on-demand content.
WorkCast review

Questions people ask

Is Hootsuite or WorkCast better?
Neither clearly leads. Hootsuite starts at $99/year and WorkCast at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Hootsuite or WorkCast?
Hootsuite starts at $99/year and WorkCast at On request.
Does Hootsuite or WorkCast run on more platforms?
Hootsuite runs on Web. WorkCast runs on Web, IOS, Android.
What is Hootsuite best used for?
Hootsuite is most often used for social media scheduling, community management, social advertising, analytics & reporting. Of those, social media scheduling and community management are not what WorkCast is typically brought in for.
What can Hootsuite do that WorkCast cannot?
Hootsuite covers Content scheduling, Social inbox, Content calendar, Analytics & reporting. WorkCast covers Live webcasting, On-demand content, Virtual events, Audience engagement.

Answered from the vendors’ own pages

Hootsuite: What is Hootsuite's pricing structure?

Hootsuite offers four annual plans: Standard at $99/user/year, Professional at $199/user/year, Advanced at $399/user/year, and Enterprise with custom pricing. Monthly billing is available at 20-30% higher cost.

Source
WorkCast: What are the base pricing tiers for Workcast?

Workcast's Business Plan starts at £95 per month with 2 users and up to 1,000 registrations per month. Business Pro is available on request for 5 users, and Enterprise plans are custom-priced based on your requirements.

Source
Hootsuite: Does Hootsuite offer a free tier?

No. Hootsuite does not offer a free tier or freemium plan. A 30-day trial is available, and skipping the trial provides 25% off annual plans.

Source
WorkCast: What is the contract length for Workcast subscriptions?

All plans require a 12-month subscription term, though monthly payment options are available within that commitment.

Source
Hootsuite: How many integrations does Hootsuite support?

Hootsuite advertises support for over 100 integrations, claiming more than any other social media management platform.

Source
WorkCast: Does Workcast offer a free trial?

Yes, Workcast provides a 14-day free trial that allows you to experiment with the platform before committing to a paid plan.

Source
Hootsuite: Can users export their data from Hootsuite?

Yes. Hootsuite offers Advanced Analytics data export as CSV files to SFTP folders for Enterprise users, with daily exports and 90-day retention. Standard and Professional plans have more limited export capabilities.

Source
WorkCast: What support do I get with my Workcast plan?

All plans include dedicated onboarding, self-service resources, a learning portal, and 24/5 live support. Enterprise customers receive a dedicated account manager with regular scheduled meetings.

Source
Hootsuite: Does Hootsuite offer API access?

Yes. Hootsuite provides a REST API for building custom applications and integrations, though API capabilities vary by plan level.

Source
WorkCast: Is there a pay-as-you-go option for one-time webinars?

Yes, Workcast offers a pay-per-use managed service option for single webinars in addition to their subscription plans.

Source
Hootsuite: Does Hootsuite offer self-hosted or on-premise deployment?

No. Hootsuite is a cloud-based SaaS platform only. There is no self-hosted or on-premise deployment option available.

Source
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