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Influencer Marketing · head to head

OpenInfluence vs Shopify Collabs

O

OpenInfluence

Influencer Marketing

Open-source influencer marketing tools

From
Free
Rated
-
Full reviewWebsite
Shopify Collabs logo

Shopify Collabs

Influencer Marketing

Connect with creators to grow your Shopify store

From
Free
Rated
-
Full reviewWebsite

The short version

  • They diverge on capability: OpenInfluence covers Creator discovery, Shopify Collabs covers Creator marketplace.

Where they differ

Only the attributes on which OpenInfluence and Shopify Collabs actually diverge.

Attributes where OpenInfluence and Shopify Collabs differ
AttributeOpenInfluenceShopify Collabs
Pricing modelopen-sourcefreemium
PlatformsWeb, Self-hosted, ApiWeb
Founded20192021

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Influencer Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in OpenInfluence

  • Creator discovery
  • Campaign tracking
  • Analytics engine
  • Custom workflows
  • API endpoints
  • Data export
  • Community plugins
  • Full customization

Only in Shopify Collabs

  • Creator marketplace
  • Affiliate management
  • Gift tracking
  • Commission payments
  • Performance analytics
  • Application management
  • Direct messaging
  • Shopify integration

Both cover

  • Instagram
  • TikTok
  • YouTube
  • Cloud deployment
  • Web support
  • English language support

What people use each for

The jobs each tool is most often brought in to do.

OpenInfluence

No use cases recorded yet. See the OpenInfluence review.

Shopify Collabs

  • Recruiting affiliates and creators for a Shopify storenot OpenInfluence
  • Issuing creator discount codes and affiliate linksnot OpenInfluence
  • Paying creator commissions automatically through the Shopify billnot OpenInfluence

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

OpenInfluence

Nothing recorded yet. See the OpenInfluence review.

Shopify Collabs

  • A 2.9% processing fee is applied to every automatic commission payment and charged to the merchant's Shopify bill
  • Requires a Shopify store, so it is unusable by brands not selling on Shopify
  • Commissions are handled in USD and merchants billed in another currency pay local conversion fees
  • Creators who do not submit a W9 have their annual payouts capped at $599.99 USD
  • Collabs is not accepting new creator signups, so brands can only work with creators already on the platform or invited directly

Pricing, plan by plan

OpenInfluence

Free
  • Open SourceFree
    • Source code access
    • Self-hosted deployment
    • Community support

Shopify Collabs

Free
  • FreeFree
    • Creator discovery
    • Gift tracking
    • Basic affiliate links
  • Pro$99/month
    • Advanced search
    • Commission management
    • Bulk messaging

Which should you pick?

Choose OpenInfluence if

  • You need creator discovery.
  • You want to start without paying.
  • You work on Web, Self-hosted, Api.
  • You also want campaign tracking.
OpenInfluence review

Choose Shopify Collabs if

  • You need creator marketplace.
  • You want to start without paying.
  • You also want affiliate management.
Shopify Collabs review

Questions people ask

Is OpenInfluence or Shopify Collabs better?
Neither clearly leads. OpenInfluence starts at Free and Shopify Collabs at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, OpenInfluence or Shopify Collabs?
OpenInfluence starts at Free and Shopify Collabs at Free.
Does OpenInfluence or Shopify Collabs run on more platforms?
OpenInfluence runs on Web, Self-hosted, Api. Shopify Collabs runs on Web.
Can I use OpenInfluence for free?
Both have a free tier, so you can try either at no cost before committing.
What can OpenInfluence do that Shopify Collabs cannot?
OpenInfluence covers Creator discovery, Campaign tracking, Analytics engine, Custom workflows. Shopify Collabs covers Creator marketplace, Affiliate management, Gift tracking, Commission payments. Both handle Instagram, TikTok, YouTube, Cloud deployment.
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Related pages

More on OpenInfluence

More on Shopify Collabs

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