Noomvs
WW (WeightWatchers)
WW (WeightWatchers): Points-based weight loss program with coaching and community support
Noom
Psychology-based weight loss
As of 30 August 2026, Noom starts at $17/month. Noom is a weight loss program that uses cognitive behavioral therapy principles to help users develop healthier eating habits and sustainable weight management. Softwr lists it under Fitness. Noom is made by Noom Inc., launched in 2008, available on Web, iOS, Android.
Overview
What Noom does
Noom is a weight loss program that uses cognitive behavioral therapy principles to help users develop healthier eating habits and sustainable weight management. The app combines food logging, personalized coaching, educational content, and community support for long-term behavioral change.
What people use it for
- Workout tracking
- Nutrition management
- Health monitoring
- Fitness coaching
- Wellness improvement
Related searches
The honest half
Where it falls short
Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Noom.
- Coaches deliver automated, canned responses without personalization and most lack formal qualifications as registered dietitians
- App crashes and freezes frequently with issues saving data, and barcode feature for food tracking malfunctions
- Food database requires tedious manual data entry even for common items, discouraging consistent logging
- Difficult cancellation process requiring navigating multiple steps to opt out of auto-renewal
- FTC settlement in 2022 for $62 million over misleading auto-renewal and refund practices
Cross-shopped
What people choose instead of Noom
Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.
- NoomvsLose It!
Lose It!: Calorie tracking app focused on simple food logging and daily targets
- NoomvsMyFitnessPal
MyFitnessPal: Comprehensive fitness and nutrition tracking with extensive food database
Capabilities
Features
Psychology-based curriculum
Personal coaching
Food color system
Progress tracking
Community groups
Apple Health
Integration with Apple Health
Google Fit
Integration with Google Fit
Fitbit
Integration with Fitbit
Garmin
Integration with Garmin
Ios support
Available on ios
Android support
Available on android
Web support
Available on web
Answered, with sources
Questions people ask
Each answer names the page it came from, so you can check it rather than take our word for it.
What are Noom's pricing plans?
Noom Weight app costs approximately $70 per month on a monthly plan, $42 per month on a 4-month plan, or $209 upfront for an annual plan (roughly $17 per month). A 14-day free trial is offered but auto-converts to paid subscription if not canceled.
SourceWhat does Noom's coaching include?
Noom provides access to human coaches for weekly check-ins, daily psychology-based lessons, interactive challenges, and food and weight tracking. Coaching is included in all paid tiers.
SourceHow does Noom's food color system work?
Noom categorizes foods using a color system based on caloric density: green (low calorie density), yellow (moderate), and red (high calorie density). This encourages behavioral changes in eating habits rather than strict dieting.
SourceWhat other programs does Noom offer?
Beyond Noom Weight, Noom offers five additional programs including Noom Med, a telehealth service with pricing ranging from $17/month for coaching to $279/month for GLP-1 medication plans with licensed clinicians.
SourceBehind it
Who makes Noom
- Company
- Noom Inc.
- Based in
- New York, NY
Keep looking
Where to go from Noom
- Noom alternativesEvery product people weigh against it
- Noom pricingPlans, floors and what the tiers exclude
- Noom badgesWhich rules it meets, and the figure behind each
- All Fitness softwareThe full category
- Best Fitness softwareThe shortlist, and how it was cut
Best Fitness software for
Compare Noom with
- WW (WeightWatchers)
- Lose It!
- Apple Fitness+
- Cronometer
- Trainerize
- MacroFactor
- Future
- TrueCoach
- RP Diet
- Oura Ring
- TrainHeroic
- PT Distinction
- Nike Run Club
- PushPress
- StrongLifts
- SugarWOD
- Trainerize
- RP Diet
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Softwr does not host reviews and shows no star rating for Noom, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.
More on Noom
Noom alternatives
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Noom pricing
Every tier, and where the cost actually lands
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Phone based sleep tracking app that uses the microphone or accelerometer to detect sleep phases and wake you in a light sleep window
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Free tier plus subscription
AI-generated strength training workouts that adapt to logged performance and available equipment
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