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Software · head to head

MacroFactor vs Noom

MacroFactor logo

MacroFactor

Software

The smart macro tracker

From
$6.99/month
Rated
-
Full reviewWebsite
Noom logo

Noom

Software

Psychology-based weight loss

From
$17/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: MacroFactor the App Store listing states MacroFactor offers only a 7 day trial of the premium, ad-free macro tracker before a subscription is required, without stating the subscription price in the visible description.; Noom coaches deliver automated, canned responses without personalization and most lack formal qualifications as registered dietitians
  • They diverge on capability: MacroFactor covers Adaptive algorithm, Noom covers Psychology-based curriculum.

Where they differ

Only the attributes on which MacroFactor and Noom actually diverge.

Attributes where MacroFactor and Noom differ
AttributeMacroFactorNoom
Starting price$6.99/month$17/month
Pricing modelsubscriptionUnknown
PlatformsIos, AndroidWeb, iOS, Android
Founded20212008

Identical on both: free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in MacroFactor

  • Adaptive algorithm
  • True expenditure calculation
  • Fast food logger
  • Detailed analytics
  • Knowledge base
  • Apple Watch

Only in Noom

  • Psychology-based curriculum
  • Personal coaching
  • Food color system
  • Progress tracking
  • Community groups
  • Google Fit
  • Web support

Both cover

  • Apple Health
  • Garmin
  • Fitbit
  • Ios support
  • Android support

What people use each for

The jobs each tool is most often brought in to do.

MacroFactor

  • Workout tracking
  • Nutrition management
  • Health monitoring
  • Fitness coaching
  • Wellness improvement

Noom

  • Workout tracking
  • Nutrition management
  • Health monitoring
  • Fitness coaching
  • Wellness improvement

Both are used for workout tracking, nutrition management, health monitoring, fitness coaching, wellness improvement, on those jobs the choice comes down to price and fit rather than capability.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

MacroFactor

  • The App Store listing states MacroFactor offers only a 7 day trial of the premium, ad-free macro tracker before a subscription is required, without stating the subscription price in the visible description.

Noom

  • Coaches deliver automated, canned responses without personalization and most lack formal qualifications as registered dietitians
  • App crashes and freezes frequently with issues saving data, and barcode feature for food tracking malfunctions
  • Food database requires tedious manual data entry even for common items, discouraging consistent logging
  • Difficult cancellation process requiring navigating multiple steps to opt out of auto-renewal
  • FTC settlement in 2022 for $62 million over misleading auto-renewal and refund practices

Pricing, plan by plan

MacroFactor

$6.99/month
  • Monthly$11.99/month
    • Adaptive algorithm
    • Expenditure tracking
    • All features
  • Annual$71.99/year
    • Adaptive algorithm
    • Expenditure tracking
    • All features

Noom

$17/month

No published plan breakdown. See the Noom review.

Which should you pick?

Choose MacroFactor if

  • You need adaptive algorithm.
  • You work on Ios, Android.
  • You also want true expenditure calculation.
MacroFactor review

Choose Noom if

  • You need psychology-based curriculum.
  • You work on Web, iOS, Android.
  • You also want personal coaching.
Noom review

Questions people ask

Is MacroFactor or Noom better?
Neither clearly leads. MacroFactor starts at $6.99/month and Noom at $17/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, MacroFactor or Noom?
MacroFactor starts at $6.99/month and Noom at $17/month.
Does MacroFactor or Noom run on more platforms?
MacroFactor runs on Ios, Android. Noom runs on Web, iOS, Android.
What is MacroFactor best used for?
MacroFactor is most often used for workout tracking, nutrition management, health monitoring, fitness coaching.
What can MacroFactor do that Noom cannot?
MacroFactor covers Adaptive algorithm, True expenditure calculation, Fast food logger, Detailed analytics. Noom covers Psychology-based curriculum, Personal coaching, Food color system, Progress tracking. Both handle Apple Health, Garmin, Fitbit, Ios support.

Answered from the vendors’ own pages

Noom: What are Noom's pricing plans?

Noom Weight app costs approximately $70 per month on a monthly plan, $42 per month on a 4-month plan, or $209 upfront for an annual plan (roughly $17 per month). A 14-day free trial is offered but auto-converts to paid subscription if not canceled.

Source
Noom: What does Noom's coaching include?

Noom provides access to human coaches for weekly check-ins, daily psychology-based lessons, interactive challenges, and food and weight tracking. Coaching is included in all paid tiers.

Source
Noom: How does Noom's food color system work?

Noom categorizes foods using a color system based on caloric density: green (low calorie density), yellow (moderate), and red (high calorie density). This encourages behavioral changes in eating habits rather than strict dieting.

Source
Noom: What other programs does Noom offer?

Beyond Noom Weight, Noom offers five additional programs including Noom Med, a telehealth service with pricing ranging from $17/month for coaching to $279/month for GLP-1 medication plans with licensed clinicians.

Source
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Related pages

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