Software · head to head
Apple Fitness+ vs Noom
The short version
- Each has a real cost: Apple Fitness+ restricted to Apple ecosystem, not compatible with Android devices or non-Apple platforms; Noom coaches deliver automated, canned responses without personalization and most lack formal qualifications as registered dietitians
- They diverge on capability: Apple Fitness+ covers Studio-style workouts, Noom covers Psychology-based curriculum.
Where they differ
Only the attributes on which Apple Fitness+ and Noom actually diverge.
| Attribute | Apple Fitness+ | Noom |
|---|---|---|
| Starting price | $9.99/month | $17/month |
| Platforms | iOS, iPadOS, tvOS | Web, iOS, Android |
| Founded | 1976 | 2008 |
Identical on both: pricing model (Unknown), free tier (No), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Apple Fitness+
- Studio-style workouts
- Real-time Apple Watch metrics
- Personalized recommendations
- Time to Walk
- Meditation sessions
- Apple Watch
- Apple Music
- Health app
Only in Noom
- Psychology-based curriculum
- Personal coaching
- Food color system
- Progress tracking
- Community groups
- Apple Health
- Google Fit
- Fitbit
Both cover
- Ios support
- Web support
What people use each for
The jobs each tool is most often brought in to do.
Apple Fitness+
- Workout tracking
- Nutrition management
- Health monitoring
- Fitness coaching
- Wellness improvement
Noom
- Workout tracking
- Nutrition management
- Health monitoring
- Fitness coaching
- Wellness improvement
Both are used for workout tracking, nutrition management, health monitoring, fitness coaching, wellness improvement, on those jobs the choice comes down to price and fit rather than capability.
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Apple Fitness+
- Restricted to Apple ecosystem, not compatible with Android devices or non-Apple platforms
- Apple Watch is required for optimal functionality and metrics tracking
- No live sessions available, only prerecorded on-demand videos
- Limited Mac support with streaming from iPhone or iPad required
- Simplified approach puts limitations compared to specialized or comprehensive fitness apps
Noom
- Coaches deliver automated, canned responses without personalization and most lack formal qualifications as registered dietitians
- App crashes and freezes frequently with issues saving data, and barcode feature for food tracking malfunctions
- Food database requires tedious manual data entry even for common items, discouraging consistent logging
- Difficult cancellation process requiring navigating multiple steps to opt out of auto-renewal
- FTC settlement in 2022 for $62 million over misleading auto-renewal and refund practices
Pricing, plan by plan
Apple Fitness+
$9.99/monthNo published plan breakdown. See the Apple Fitness+ review.
Noom
$17/monthNo published plan breakdown. See the Noom review.
Which should you pick?
Choose Apple Fitness+ if
- You need studio-style workouts.
- You work on iOS, iPadOS, tvOS.
- You also want real-time apple watch metrics.
Choose Noom if
- You need psychology-based curriculum.
- You work on Web, iOS, Android.
- You also want personal coaching.
Questions people ask
- Is Apple Fitness+ or Noom better?
- Neither clearly leads. Apple Fitness+ starts at $9.99/month and Noom at $17/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Apple Fitness+ or Noom?
- Apple Fitness+ starts at $9.99/month and Noom at $17/month.
- Does Apple Fitness+ or Noom run on more platforms?
- Apple Fitness+ runs on iOS, iPadOS, tvOS. Noom runs on Web, iOS, Android.
- What is Apple Fitness+ best used for?
- Apple Fitness+ is most often used for workout tracking, nutrition management, health monitoring, fitness coaching.
- What can Apple Fitness+ do that Noom cannot?
- Apple Fitness+ covers Studio-style workouts, Real-time Apple Watch metrics, Personalized recommendations, Time to Walk. Noom covers Psychology-based curriculum, Personal coaching, Food color system, Progress tracking. Both handle Ios support, Web support.
Answered from the vendors’ own pages
Apple Fitness+: How much does Apple Fitness Plus cost?
Apple Fitness Plus costs $9.99/month or $79.99/year in the US. New subscribers may be eligible for a free trial with the purchase of select Apple devices.
SourceNoom: What are Noom's pricing plans?
Noom Weight app costs approximately $70 per month on a monthly plan, $42 per month on a 4-month plan, or $209 upfront for an annual plan (roughly $17 per month). A 14-day free trial is offered but auto-converts to paid subscription if not canceled.
SourceApple Fitness+: Can you share Apple Fitness Plus with family?
Yes, Apple Fitness Plus features Family Sharing compatibility, allowing you to share your subscription with up to five family members at no additional cost.
SourceNoom: What does Noom's coaching include?
Noom provides access to human coaches for weekly check-ins, daily psychology-based lessons, interactive challenges, and food and weight tracking. Coaching is included in all paid tiers.
SourceApple Fitness+: What workout types does Apple Fitness Plus offer?
Apple Fitness Plus supports a wide range of workout types including strength training, yoga, HIIT, cycling, dance, and mindful cooldowns with curated music playlists.
SourceNoom: How does Noom's food color system work?
Noom categorizes foods using a color system based on caloric density: green (low calorie density), yellow (moderate), and red (high calorie density). This encourages behavioral changes in eating habits rather than strict dieting.
SourceApple Fitness+: Does Apple Fitness Plus integrate with Apple Music?
Yes, one of the strongest features is Apple Music integration, with workouts synced to curated playlists that match pace and intensity.
SourceNoom: What other programs does Noom offer?
Beyond Noom Weight, Noom offers five additional programs including Noom Med, a telehealth service with pricing ranging from $17/month for coaching to $279/month for GLP-1 medication plans with licensed clinicians.
SourceApple Fitness+: What devices are required to use Apple Fitness Plus?
Apple Fitness Plus requires an Apple device such as iPhone, iPad, or Apple TV. An Apple Watch is more or less mandatory for optimal use and metrics tracking.
Source