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Software · head to head

Mixpanel vs VWO

Mixpanel logo

Mixpanel

Software

Product analytics that helps you convert, engage, and retain more users

From
Free
Rated
-
Full reviewWebsite
VWO logo

VWO

Software

Experience Optimization Platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Mixpanel pricing can scale significantly at high volumes with expensive per-user rates; VWO growth plan restricted to 1 workspace and 0 custom attributes
  • They diverge on capability: Mixpanel covers Event analytics, VWO covers Multivariate testing.

Where they differ

Only the attributes on which Mixpanel and VWO actually diverge.

Attributes where Mixpanel and VWO differ
AttributeMixpanelVWO
Pricing modelUnknownusage-based
PlatformsWeb, Mobile, APIsWeb, iOS, Android, Server-side
Founded20092007

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Mixpanel

  • Event analytics
  • User segmentation
  • Funnel analysis
  • Retention analysis
  • Predictive analytics
  • Custom dashboards
  • Real-time data
  • Segment

Only in VWO

  • Multivariate testing
  • Heatmaps
  • Session recordings
  • Analytics
  • SSL encryption
  • Cloud deployment
  • Web support
  • 20+ languages language support

Both cover

  • A/B testing
  • Slack
  • Google Analytics

What people use each for

The jobs each tool is most often brought in to do.

Mixpanel

  • User behavior analysisnot VWO
  • Product optimizationnot VWO
  • Conversion trackingnot VWO
  • Retention improvementnot VWO
  • Feature adoptionnot VWO

VWO

  • A/B testing and multivariate testingnot Mixpanel
  • Conversion rate optimisationnot Mixpanel
  • Behavioural analytics and session recordingsnot Mixpanel
  • Feature experimentation and progressive rolloutsnot Mixpanel

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Mixpanel

  • Pricing can scale significantly at high volumes with expensive per-user rates
  • Limited built-in data visualization options compared to some competitors
  • Requires implementation expertise to properly instrument event tracking

VWO

  • Growth plan restricted to 1 workspace and 0 custom attributes
  • Single Sign-On (SSO) and API access limited to Enterprise tier only
  • Growth plan offers only 8-hour first response time for support

Pricing, plan by plan

Mixpanel

Free

No published plan breakdown. See the Mixpanel review.

VWO

Free

No published plan breakdown. See the VWO review.

Which should you pick?

Choose Mixpanel if

  • You need event analytics.
  • You want to start without paying.
  • You work on Web, Mobile, APIs.
  • You also want user segmentation.
Mixpanel review

Choose VWO if

  • You need multivariate testing.
  • You want to start without paying.
  • You work on Web, iOS, Android, Server-side.
  • You also want heatmaps.
VWO review

Questions people ask

Is Mixpanel or VWO better?
Neither clearly leads. Mixpanel starts at Free and VWO at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Mixpanel or VWO?
Mixpanel starts at Free and VWO at Free.
Does Mixpanel or VWO run on more platforms?
Mixpanel runs on Web, Mobile, APIs. VWO runs on Web, iOS, Android, Server-side.
Can I use Mixpanel for free?
Both have a free tier, so you can try either at no cost before committing.
What is Mixpanel best used for?
Mixpanel is most often used for user behavior analysis, product optimization, conversion tracking, retention improvement. Of those, user behavior analysis and product optimization are not what VWO is typically brought in for.
What can Mixpanel do that VWO cannot?
Mixpanel covers Event analytics, User segmentation, Funnel analysis, Retention analysis. VWO covers Multivariate testing, Heatmaps, Session recordings, Analytics. Both handle A/B testing, Slack, Google Analytics.

Answered from the vendors’ own pages

Mixpanel: Is Mixpanel free?

Yes, Mixpanel offers a generous free plan with up to 20 million events per month, unlimited team members, core analytics reports, 10K session replays, and 12 months data retention. No credit card required.

Source
Mixpanel: How does Mixpanel pricing work?

Mixpanel pricing is based on Monthly Tracked Users (MTUs). The free tier includes core analytics. Growth tier starts at $20/month for up to 10,000 MTUs. Enterprise pricing is custom based on volume, retention, and contract terms.

Source
Mixpanel: What are Mixpanel's core analytics features?

Mixpanel provides Insights for user behavior analysis, Funnels for conversion tracking, Flows for user journey visualization, and Retention analysis. All available on the free tier.

Source
Mixpanel: Does Mixpanel track page views or events?

Mixpanel tracks user actions and events rather than page views, providing a more granular understanding of user behavior. It offers a simple SDK compatible with major platforms including mobile.

Source
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Related pages

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