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Religion · head to head

Ministry Brands vs The Church App

Ministry Brands logo

Ministry Brands

Religion

A church software holding company whose current product is the Amplify module suite

From
On request
Rated
-
Full reviewWebsite
The Church App logo

The Church App

Religion

Branded church app and digital engagement platform

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Ministry Brands the legacy acquired brands and Amplify are different software, so a church buying Shelby or Fellowship One today is buying a product line that is not receiving the development investment.; The Church App specific pricing is not published on the public website
  • They diverge on capability: Ministry Brands covers Amplify People, The Church App covers Custom Branding.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Ministry Brands and The Church App actually diverge.

Attributes where Ministry Brands and The Church App differ
AttributeMinistry BrandsThe Church App
Pricing modelquotesubscription
PlatformsWeb, iOS, AndroidIOS, Android
FoundedUnknown2012

Identical on both: starting price (On request), free tier (No), user rating (Not yet rated), category (Religion).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Ministry Brands

  • Amplify People
  • Amplify Giving
  • Amplify Accounting
  • Amplify Websites and Streaming
  • Background screening
  • Amplify Service Planning

Only in The Church App

  • Custom Branding
  • Sermon Streaming
  • Giving Integration
  • Event Management
  • Giving Platforms
  • Sermon Storage
  • Analytics
  • Push Notifications

What people use each for

The jobs each tool is most often brought in to do.

Ministry Brands

  • A church that wants member records, giving, website and streaming from one vendor with one loginnot The Church App
  • A congregation needing fund accounting that understands restricted funds rather than a general ledger adapted from business softwarenot The Church App
  • Running volunteer background checks under a child protection policy without a separate screening vendornot The Church App
  • A denominational office standardising several congregations on one records and giving platformnot The Church App

The Church App

  • Church and faith community management and engagementnot Ministry Brands
  • Giving and donation management (mentioned 10% or more increase in giving)not Ministry Brands
  • Member and volunteer coordinationnot Ministry Brands

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Ministry Brands

  • The legacy acquired brands and Amplify are different software, so a church buying Shelby or Fellowship One today is buying a product line that is not receiving the development investment.
  • Nothing is publicly priced at any level, so churches cannot compare modules against single-purpose competitors without running a full sales process.
  • Ministry Brands processes the giving, so the transaction rate is a large and negotiable part of the cost that is easy to overlook while comparing module subscriptions.
  • Module count creates upsell pressure, and churches often sign for a bundle then use three or four modules while paying for the rest.
  • Moving from a legacy brand onto Amplify is a full data migration with its own cost and risk, which weakens the argument that staying inside the family is the low-effort choice.

The Church App

  • Specific pricing is not published on the public website
  • Requires contacting sales team or booking a demo to obtain pricing information

Pricing, plan by plan

Ministry Brands

On request
  • Amplify$undefined/year
    • Modules bought individually or bundled
    • Priced by church size and modules selected
    • Giving processed by Ministry Brands at a negotiated transaction rate
  • Legacy products$undefined/year
    • Shelby Systems, Elexio, Fellowship One, easyTithe and others
    • Supported for existing customers
    • Not the go-forward investment line

The Church App

On request
  • Starter$99/month
    • Basic app
    • Core features
  • Premium$299/month
    • Custom branding
    • Advanced features
    • Analytics

Which should you pick?

Choose Ministry Brands if

  • You need amplify people.
  • You work on Web, iOS, Android.
  • You also want amplify giving.
Ministry Brands review

Choose The Church App if

  • You need custom branding.
  • You work on IOS, Android.
  • You also want sermon streaming.
The Church App review

Questions people ask

Is Ministry Brands or The Church App better?
Neither clearly leads. Ministry Brands starts at On request and The Church App at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Ministry Brands or The Church App?
Ministry Brands starts at On request and The Church App at On request.
Does Ministry Brands or The Church App run on more platforms?
Ministry Brands runs on Web, iOS, Android. The Church App runs on IOS, Android.
What is Ministry Brands best used for?
Ministry Brands is most often used for a church that wants member records, giving, website and streaming from one vendor with one login, a congregation needing fund accounting that understands restricted funds rather than a general ledger adapted from business software, running volunteer background checks under a child protection policy without a separate screening vendor, a denominational office standardising several congregations on one records and giving platform. Of those, a church that wants member records, giving, website and streaming from one vendor with one login and a congregation needing fund accounting that understands restricted funds rather than a general ledger adapted from business software are not what The Church App is typically brought in for.
What can Ministry Brands do that The Church App cannot?
Ministry Brands covers Amplify People, Amplify Giving, Amplify Accounting, Amplify Websites and Streaming. The Church App covers Custom Branding, Sermon Streaming, Giving Integration, Event Management.

Answered from the vendors’ own pages

Ministry Brands: What do I actually buy from Ministry Brands?

Amplify, sold as modules. The older acquired brands are still supported but are not what new customers are sold.

The Church App: How much does The Church App cost?

Specific pricing is not published on The Church App website. Contact sales at 469-564-3922, [email protected], or use the contact form to request pricing information.

Source
Ministry Brands: Is pricing published?

No. Everything is quoted by church size and module selection, and the giving transaction rate is negotiated separately.

The Church App: Is there a free trial or demo available?

The Church App offers the ability to book a demo to learn about their platform and pricing. Visit their website and click the 'Book a Demo' link to connect with a sales representative.

Source
Ministry Brands: Are Shelby and Fellowship One discontinued?

They are supported but not the go-forward line. Ask for written end-of-support commitments before renewing.

Ministry Brands: Is Amplify Equip the same as Faithlife Equip?

No. Amplify Equip is an AI sermon preparation module. Faithlife Equip was a separate product that has been discontinued.

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