Social Media & Content · head to head
Metricool vs Brandwatch
Metricool
Social Media & Content
All-in-one platform to plan, publish, and analyze social media content
- From
- Free
- Rated
- -
Brandwatch
Social Media & Content
Consumer intelligence and influencer analytics
- From
- On request
- Rated
- -
The short version
- Only Metricool has a free tier, so it costs nothing to try first.
- Each has a real cost: Metricool full Twitter/X analytics and post approval workflows are locked behind the Advanced plan.; Brandwatch no pricing is published for any solution or tier
- They diverge on capability: Metricool covers Content Planner, Brandwatch covers Social listening.
Where they differ
Only the attributes on which Metricool and Brandwatch actually diverge.
| Attribute | Metricool | Brandwatch |
|---|---|---|
| Starting price | Free | On request |
| Pricing model | freemium | subscription |
| Free tier | Yes | No |
| Platforms | web, ios, android, api | Web, Api |
| Founded | Unknown | 2007 |
Identical on both: user rating (Not yet rated), category (Social Media & Content).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Metricool
- Content Planner
- Analytics & Competitor Analysis
- Automated Reporting
- Unified Inbox
- Ads Management
- SmartLinks
- AI Assistant
Only in Brandwatch
- Social listening
- Consumer research
- Influencer identification
- Image analysis
- Trend detection
- Audience insights
- Crisis alerts
- Custom reporting
What people use each for
The jobs each tool is most often brought in to do.
Metricool
- Scheduling posts across multiple social networksnot Brandwatch
- Tracking competitor social performancenot Brandwatch
- Automating client and team reportsnot Brandwatch
- Managing paid social ad campaignsnot Brandwatch
- Building a link-in-bio landing pagenot Brandwatch
Brandwatch
- Social listening and brand monitoring across social platformsnot Metricool
- Analysing consumer conversation and sentiment at scalenot Metricool
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Metricool
- Full Twitter/X analytics and post approval workflows are locked behind the Advanced plan.
- Unlimited scheduling on paid plans is still capped by an undisclosed fair use policy.
- Free plan is limited to a single brand and 20 posts per month.
- API access is only available on the top Advanced tier.
Brandwatch
- No pricing is published for any solution or tier
- No cost driver, minimum or contract length is stated on the pricing page
- The only route to a figure is scheduling a demo
Pricing, plan by plan
Metricool
Free- FreeFree
- 1 brand
- 20 posts/month
- 5 competitor profiles
- Starter$20/month
- Up to 10 brands
- Unlimited publishing (fair use)
- 100 competitor profiles
- Advanced$53/month
- Up to 50 brands
- Team management and post approval
- Full Twitter/X analytics
Brandwatch
On request- Consumer Research$undefined/month
- Social listening
- Consumer insights
- Trend analysis
- Social Media Management$undefined/month
- Publishing
- Engagement
- Analytics
Which should you pick?
Choose Metricool if
- You need content planner.
- You want to start without paying.
- You work on web, ios, android, api.
- You also want analytics & competitor analysis.
Choose Brandwatch if
- You need social listening.
- You work on Web, Api.
- You also want consumer research.
Questions people ask
- Is Metricool or Brandwatch better?
- Neither clearly leads. Metricool starts at Free and Brandwatch at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Metricool or Brandwatch?
- Metricool has a free tier; the other does not. Paid plans start at Free for Metricool and On request for Brandwatch.
- Does Metricool or Brandwatch run on more platforms?
- Metricool runs on web, ios, android, api. Brandwatch runs on Web, Api.
- Can I use Metricool for free?
- Yes. Metricool has a free tier, so you can try it without paying. Brandwatch starts at On request.
- What is Metricool best used for?
- Metricool is most often used for scheduling posts across multiple social networks, tracking competitor social performance, automating client and team reports, managing paid social ad campaigns. Of those, scheduling posts across multiple social networks and tracking competitor social performance are not what Brandwatch is typically brought in for.
- What can Metricool do that Brandwatch cannot?
- Metricool covers Content Planner, Analytics & Competitor Analysis, Automated Reporting, Unified Inbox. Brandwatch covers Social listening, Consumer research, Influencer identification, Image analysis.
Answered from the vendors’ own pages
Metricool: Is there a free plan, and what are its limits?
Metricool's Free plan supports 1 brand, up to 20 posts per month, 5 competitor profiles, and 30 days of analytics history.
SourceMetricool: What does Metricool cost?
Starter runs from about $20/month and Advanced from about $53/month (billed annually, with monthly billing also available); a Custom tier is available on request.
SourceMetricool: How is usage metered?
Plans limit the number of connected brands and competitor profiles; scheduling is unlimited on paid plans but subject to a fair use policy.
SourceRelated pages
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