Is Mautic or Northbeam better?

Neither clearly leads. Mautic starts at Free and Northbeam at $1500/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.

Which is cheaper, Mautic or Northbeam?

Mautic has a free tier; the other does not. Paid plans start at Free for Mautic and $1500/month for Northbeam.

Does Mautic or Northbeam run on more platforms?

Mautic runs on Web, Linux, Self-hosted, Docker. Northbeam runs on Web, API.

Can I use Mautic for free?

Yes. Mautic has a free tier, so you can try it without paying. Northbeam starts at $1500/month.

What is Mautic best used for?

Mautic is most often used for a marketing agency running automation for many clients that cannot pass on per-contact saas pricing at scale, a european university or public body whose data protection position requires contact data to stay on infrastructure it controls, a company with a list of several hundred thousand contacts where saas per-contact pricing has become the largest line in the marketing budget, a team that needs to modify the automation logic itself, not just configure it, and wants source access to do so. Of those, a marketing agency running automation for many clients that cannot pass on per-contact saas pricing at scale and a european university or public body whose data protection position requires contact data to stay on infrastructure it controls are not what Northbeam is typically brought in for.

What can Mautic do that Northbeam cannot?

Mautic covers Visual campaign builder, Contact management and segmentation, Landing pages and forms, Lead scoring. Northbeam covers Cross-platform attribution, Media mix modeling, Creative analytics, Real-time dashboards.

Marketing · head to head

Mautic vs Northbeam

Mautic

Marketing

The main open source marketing automation platform, self-hosted and GPL licensed

From: Free
Rated: -

Full review Website

Northbeam

Marketing

Marketing intelligence for growth brands

From: $1500/month
Rated: -

Full review Website

The short version

Only Mautic has a free tier, so it costs nothing to try first.
Each has a real cost: Mautic mautic depends on reliably scheduled cron jobs to process segments and send campaigns, and a misconfigured or silently failing schedule stops sends without an obvious error, which is the most common way Mautic deployments fail in production.; Northbeam limited creative-level reporting focused on campaign and ad set rather than individual ad performance
They diverge on capability: Mautic covers Visual campaign builder, Northbeam covers Cross-platform attribution.
Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Mautic and Northbeam actually diverge.

Attributes where Mautic and Northbeam differ
Attribute	Mautic	Northbeam
Starting price	Free	$1500/month
Pricing model	Open source, no licence fee	Unknown
Free tier	Yes	No
Platforms	Web, Linux, Self-hosted, Docker	Web, API
Founded	Unknown	2020

Identical on both: user rating (Not yet rated), category (Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Mautic

Visual campaign builder
Contact management and segmentation
Landing pages and forms
Lead scoring
Dynamic web content
Email builder and A/B testing
Self-hosted data control
No feature gating

Only in Northbeam

Cross-platform attribution
Media mix modeling
Creative analytics
Real-time dashboards
Incrementality testing
Customer journey
Cohort analysis
LTV predictions

What people use each for

The jobs each tool is most often brought in to do.

Mautic

A marketing agency running automation for many clients that cannot pass on per-contact SaaS pricing at scalenot Northbeam
A European university or public body whose data protection position requires contact data to stay on infrastructure it controlsnot Northbeam
A company with a list of several hundred thousand contacts where SaaS per-contact pricing has become the largest line in the marketing budgetnot Northbeam
A team that needs to modify the automation logic itself, not just configure it, and wants source access to do sonot Northbeam

Northbeam

Marketing attributionnot Mautic
Media optimizationnot Mautic
Creative testingnot Mautic
Budget allocationnot Mautic

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Mautic

Mautic depends on reliably scheduled cron jobs to process segments and send campaigns, and a misconfigured or silently failing schedule stops sends without an obvious error, which is the most common way Mautic deployments fail in production.
Email sending is not included: you must arrange, pay for and warm up your own sending infrastructure through Amazon SES, SendGrid or similar, and deliverability problems become entirely your problem with no vendor to escalate to.
Acquia owns the commercial descendant, Campaign Studio, and is the largest contributor, so the loudest commercial interest in the ecosystem benefits from a hosted product rather than from the self-hosted one being easy.
Upgrades between major versions have historically been disruptive, requiring database migrations and plugin compatibility checks, so a neglected instance can become expensive to bring current.
The interface and the reporting are noticeably behind commercial platforms, so marketing teams that came from HubSpot or ActiveCampaign will find everyday tasks slower and will need training.

Northbeam

Limited creative-level reporting focused on campaign and ad set rather than individual ad performance
Lack of transparency in attribution modeling methodology and how credit is assigned
Pageview-based pricing that can scale faster than perceived value for high-traffic, lower-conversion brands
Slower reporting cadence limits real-time feedback for teams requiring immediate performance data

Pricing, plan by plan

Mautic

Free

Self-hosted communityFree
- GPL licensed, no licence fee and no contact limits
- All features included, no paid edition
- You provide hosting, database, cron scheduling and email sending
Managed Mautic hosting$undefined/month
- Third-party managed hosting listed by the project
- Updates, backups and cron scheduling handled for you
- Pricing varies by provider and is not set by the project

Northbeam

$1500/month

Starter$1500/month
- Multi-touch attribution
- Media mix modeling
- Up to 1M monthly pageviews
Professional$2500/month
- All Starter features
- Creative analytics
- Export API access

Which should you pick?

Choose Mautic if

You need visual campaign builder.
You want to start without paying.
You work on Web, Linux, Self-hosted, Docker.
You also want contact management and segmentation.

Mautic review

Choose Northbeam if

You need cross-platform attribution.
You work on Web, API.
You also want media mix modeling.

Northbeam review

Questions people ask

Is Mautic or Northbeam better?: Neither clearly leads. Mautic starts at Free and Northbeam at $1500/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Mautic or Northbeam?: Mautic has a free tier; the other does not. Paid plans start at Free for Mautic and $1500/month for Northbeam.
Does Mautic or Northbeam run on more platforms?: Mautic runs on Web, Linux, Self-hosted, Docker. Northbeam runs on Web, API.
Can I use Mautic for free?: Yes. Mautic has a free tier, so you can try it without paying. Northbeam starts at $1500/month.
What is Mautic best used for?: Mautic is most often used for a marketing agency running automation for many clients that cannot pass on per-contact saas pricing at scale, a european university or public body whose data protection position requires contact data to stay on infrastructure it controls, a company with a list of several hundred thousand contacts where saas per-contact pricing has become the largest line in the marketing budget, a team that needs to modify the automation logic itself, not just configure it, and wants source access to do so. Of those, a marketing agency running automation for many clients that cannot pass on per-contact saas pricing at scale and a european university or public body whose data protection position requires contact data to stay on infrastructure it controls are not what Northbeam is typically brought in for.
What can Mautic do that Northbeam cannot?: Mautic covers Visual campaign builder, Contact management and segmentation, Landing pages and forms, Lead scoring. Northbeam covers Cross-platform attribution, Media mix modeling, Creative analytics, Real-time dashboards.

Answered from the vendors’ own pages

Mautic: Is Mautic free?

Yes, GPL licensed with no licence fee and no contact limits. You pay for hosting, email sending and the staff time to maintain it.

Northbeam: How is Northbeam priced?

Northbeam offers three tiers: Starter ($1,500/month), Professional ($2,500/month), and Enterprise (custom quote). Pricing is based on monthly pageviews and refreshed data frequency. There are no setup fees, free plan, or free trial.

Source

Mautic: Does Acquia own Mautic?

Acquia acquired the founding commercial entity in 2019 and sells Campaign Studio built on it, but the Mautic trademark sits with the Open Source Collective and the project is community governed.

Northbeam: What platforms does Northbeam integrate with?

Northbeam integrates with Shopify, Meta Ads, Google Ads, TikTok, Pinterest, Snapchat, YouTube, Klaviyo, Recharge, and others. It pushes attribution data to Meta CAPI, Google Conversion API, GA4, and TikTok Events API.

Source

Mautic: What breaks most often?

Cron scheduling. If segment rebuilding and campaign triggers are not running on schedule, campaigns quietly stop sending with no alert.

Northbeam: What does Northbeam measure?

Northbeam uses multi-touch attribution (MTA), media mix modeling (MMM), and Northbeam Apex to measure how paid media spend translates to revenue. Apex sends attribution data directly back to ad platforms for algorithm optimization.

Source

Mautic: Can it handle large contact lists?

Yes, but performance at several hundred thousand contacts depends on database tuning and queue configuration, which is work you must do yourself.

Northbeam: Who should use Northbeam?

Northbeam is ideal for intermediate to advanced ecommerce operators at Shopify-based DTC brands generating $1M+ annual revenue and spending at least $1.5M yearly on paid media across multiple channels.

Source

Northbeam: What are Northbeam's main limitations?

Key limitations include a steep learning curve and complex interface, shallow creative-level reporting, lack of model transparency, pricing that can scale faster than value for high-traffic brands, and slower reporting cadence compared to real-time dashboards.

Source

Mautic vs Northbeam

Mautic

Northbeam

The short version

Where they differ

What each one covers

Only in Mautic

Only in Northbeam

What people use each for

Mautic

Northbeam

Where each one falls short

Mautic

Northbeam

Pricing, plan by plan

Mautic

Northbeam

Which should you pick?

Choose Mautic if

Choose Northbeam if

Questions people ask

Answered from the vendors’ own pages

Related pages

More on Mautic

More on Northbeam

Keep looking

Other head to heads