Is Mautic or MoEngage better?

Neither clearly leads. Mautic starts at Free and MoEngage at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.

Which is cheaper, Mautic or MoEngage?

Mautic has a free tier; the other does not. Paid plans start at Free for Mautic and On request for MoEngage.

Does Mautic or MoEngage run on more platforms?

Mautic runs on Web, Linux, Self-hosted, Docker. MoEngage runs on Web.

Can I use Mautic for free?

Yes. Mautic has a free tier, so you can try it without paying. MoEngage starts at On request.

What is Mautic best used for?

Mautic is most often used for a marketing agency running automation for many clients that cannot pass on per-contact saas pricing at scale, a european university or public body whose data protection position requires contact data to stay on infrastructure it controls, a company with a list of several hundred thousand contacts where saas per-contact pricing has become the largest line in the marketing budget, a team that needs to modify the automation logic itself, not just configure it, and wants source access to do so. Of those, a marketing agency running automation for many clients that cannot pass on per-contact saas pricing at scale and a european university or public body whose data protection position requires contact data to stay on infrastructure it controls are not what MoEngage is typically brought in for.

What can Mautic do that MoEngage cannot?

Mautic covers Visual campaign builder, Contact management and segmentation, Landing pages and forms, Lead scoring.

Marketing · head to head

Mautic vs MoEngage

Mautic

Marketing

The main open source marketing automation platform, self-hosted and GPL licensed

From: Free
Rated: -

Full review Website

MoEngage

Marketing

Essential solutions to help your growing teams build and retain customers

From: On request
Rated: -

Full review Website

The short version

Only Mautic has a free tier, so it costs nothing to try first.
Each has a real cost: Mautic mautic depends on reliably scheduled cron jobs to process segments and send campaigns, and a misconfigured or silently failing schedule stops sends without an obvious error, which is the most common way Mautic deployments fail in production.; MoEngage no pricing information published; platform uses custom pricing requiring sales contact
Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Mautic and MoEngage actually diverge.

Attributes where Mautic and MoEngage differ
Attribute	Mautic	MoEngage
Starting price	Free	On request
Pricing model	Open source, no licence fee	quote
Free tier	Yes	No
Platforms	Web, Linux, Self-hosted, Docker	Web

Identical on both: user rating (Not yet rated), category (Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Mautic

Visual campaign builder
Contact management and segmentation
Landing pages and forms
Lead scoring
Dynamic web content
Email builder and A/B testing
Self-hosted data control
No feature gating

Only in MoEngage

Nothing recorded that Mautic does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Mautic

A marketing agency running automation for many clients that cannot pass on per-contact SaaS pricing at scalenot MoEngage
A European university or public body whose data protection position requires contact data to stay on infrastructure it controlsnot MoEngage
A company with a list of several hundred thousand contacts where SaaS per-contact pricing has become the largest line in the marketing budgetnot MoEngage
A team that needs to modify the automation logic itself, not just configure it, and wants source access to do sonot MoEngage

MoEngage

Identifying at-risk customers through churn prediction modelsnot Mautic
Sending triggered SMS alerts when customers abandon shopping cartsnot Mautic
A/B testing email subject lines for newsletter campaignsnot Mautic
Personalizing push notifications based on location and browsing historynot Mautic

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Mautic

Mautic depends on reliably scheduled cron jobs to process segments and send campaigns, and a misconfigured or silently failing schedule stops sends without an obvious error, which is the most common way Mautic deployments fail in production.
Email sending is not included: you must arrange, pay for and warm up your own sending infrastructure through Amazon SES, SendGrid or similar, and deliverability problems become entirely your problem with no vendor to escalate to.
Acquia owns the commercial descendant, Campaign Studio, and is the largest contributor, so the loudest commercial interest in the ecosystem benefits from a hosted product rather than from the self-hosted one being easy.
Upgrades between major versions have historically been disruptive, requiring database migrations and plugin compatibility checks, so a neglected instance can become expensive to bring current.
The interface and the reporting are noticeably behind commercial platforms, so marketing teams that came from HubSpot or ActiveCampaign will find everyday tasks slower and will need training.

MoEngage

No pricing information published; platform uses custom pricing requiring sales contact
Growth and Enterprise plan tiers mentioned but no rates or features disclosed

Pricing, plan by plan

Mautic

Free

Self-hosted communityFree
- GPL licensed, no licence fee and no contact limits
- All features included, no paid edition
- You provide hosting, database, cron scheduling and email sending
Managed Mautic hosting$undefined/month
- Third-party managed hosting listed by the project
- Updates, backups and cron scheduling handled for you
- Pricing varies by provider and is not set by the project

MoEngage

On request

No published plan breakdown. See the MoEngage review.

Which should you pick?

Choose Mautic if

You need visual campaign builder.
You want to start without paying.
You work on Web, Linux, Self-hosted, Docker.
You also want contact management and segmentation.

Mautic review

Choose MoEngage if

Nothing in the data separates MoEngage from Mautic on the points above - pick on price and on how each one feels to use.

MoEngage review

Questions people ask

Is Mautic or MoEngage better?: Neither clearly leads. Mautic starts at Free and MoEngage at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Mautic or MoEngage?: Mautic has a free tier; the other does not. Paid plans start at Free for Mautic and On request for MoEngage.
Does Mautic or MoEngage run on more platforms?: Mautic runs on Web, Linux, Self-hosted, Docker. MoEngage runs on Web.
Can I use Mautic for free?: Yes. Mautic has a free tier, so you can try it without paying. MoEngage starts at On request.
What is Mautic best used for?: Mautic is most often used for a marketing agency running automation for many clients that cannot pass on per-contact saas pricing at scale, a european university or public body whose data protection position requires contact data to stay on infrastructure it controls, a company with a list of several hundred thousand contacts where saas per-contact pricing has become the largest line in the marketing budget, a team that needs to modify the automation logic itself, not just configure it, and wants source access to do so. Of those, a marketing agency running automation for many clients that cannot pass on per-contact saas pricing at scale and a european university or public body whose data protection position requires contact data to stay on infrastructure it controls are not what MoEngage is typically brought in for.
What can Mautic do that MoEngage cannot?: Mautic covers Visual campaign builder, Contact management and segmentation, Landing pages and forms, Lead scoring.

Answered from the vendors’ own pages

Mautic: Is Mautic free?

Yes, GPL licensed with no licence fee and no contact limits. You pay for hosting, email sending and the staff time to maintain it.

MoEngage: How much does MoEngage cost?

MoEngage does not publish pricing rates on its website. The platform offers Growth and Enterprise plan tiers, with exact pricing available only through contacting the sales team or requesting a demo.

Source

Mautic: Does Acquia own Mautic?

Acquia acquired the founding commercial entity in 2019 and sells Campaign Studio built on it, but the Mautic trademark sits with the Open Source Collective and the project is community governed.

MoEngage: What is MoEngage's pricing model?

MoEngage uses custom enterprise pricing determined by specific customer requirements, requiring direct sales outreach to obtain a quote.

Source

Mautic: What breaks most often?

Cron scheduling. If segment rebuilding and campaign triggers are not running on schedule, campaigns quietly stop sending with no alert.

Mautic: Can it handle large contact lists?

Yes, but performance at several hundred thousand contacts depends on database tuning and queue configuration, which is work you must do yourself.

Mautic vs MoEngage

Mautic

MoEngage

The short version

Where they differ

What each one covers

Only in Mautic

Only in MoEngage

What people use each for

Mautic

MoEngage

Where each one falls short

Mautic

MoEngage

Pricing, plan by plan

Mautic

MoEngage

Which should you pick?

Choose Mautic if

Choose MoEngage if

Questions people ask

Answered from the vendors’ own pages

Related pages

More on Mautic

More on MoEngage

Keep looking

Other head to heads