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Marketing · head to head

Adobe Analytics vs SurveyMonkey

Adobe Analytics logo

Adobe Analytics

Marketing

Enterprise-class data analytics

From
$5000/month
Rated
-
Full reviewWebsite
SurveyMonkey logo

SurveyMonkey

Research

Turn feedback into action

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only SurveyMonkey has a free tier, so it costs nothing to try first.
  • Each has a real cost: Adobe Analytics every UK G-Cloud listing bundles Adobe Analytics inside Experience Cloud consultancy from resellers including NTT Data, IBM and VE3, with no standalone per unit price published; SurveyMonkey team plans require minimum 3 users as baseline
  • They diverge on capability: Adobe Analytics covers Real-time reporting, SurveyMonkey covers Survey builder.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Adobe Analytics and SurveyMonkey actually diverge.

Attributes where Adobe Analytics and SurveyMonkey differ
AttributeAdobe AnalyticsSurveyMonkey
Starting price$5000/monthFree
Pricing modelquotesubscription
Free tierNoYes
PlatformsWeb, Mobile, ApiWeb
CategoryMarketingResearch
Founded19821999

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Adobe Analytics

  • Real-time reporting
  • Advanced segmentation
  • Attribution modeling
  • Predictive analytics
  • Customer journey mapping
  • Experience Cloud
  • Audience Manager
  • Target

Only in SurveyMonkey

  • Survey builder
  • Question bank
  • Survey logic
  • Multi-language surveys
  • Mobile surveys
  • Real-time results
  • Data analysis tools
  • Custom branding

Both cover

  • SOC2
  • HIPAA

What people use each for

The jobs each tool is most often brought in to do.

Adobe Analytics

  • Advanced analyticsnot SurveyMonkey
  • Marketing optimizationnot SurveyMonkey
  • Customer insightsnot SurveyMonkey

SurveyMonkey

  • Market research and customer surveysnot Adobe Analytics
  • Employee feedback and engagement trackingnot Adobe Analytics
  • Data collection and analysisnot Adobe Analytics
  • Customer satisfaction and NPS measurementsnot Adobe Analytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Adobe Analytics

  • Every UK G-Cloud listing bundles Adobe Analytics inside Experience Cloud consultancy from resellers including NTT Data, IBM and VE3, with no standalone per unit price published

SurveyMonkey

  • Team plans require minimum 3 users as baseline
  • Annual response limits enforced: 50,000 responses/year on Team Advantage, 100,000 on Team Premier
  • Additional responses beyond annual limits charged at AED 0.50 per response
  • Enterprise plan requires custom pricing and minimum 5 users
  • Advanced features like multilingual surveys and phone support require Team Premier tier

Pricing, plan by plan

Adobe Analytics

$5000/month
  • Adobe Analytics$5000/month
    • Real-time analytics
    • Advanced attribution
    • Predictive analytics

SurveyMonkey

Free
  • Team Advantage$99/month
    • 50,000 responses per year
    • Unlimited surveys and questions
    • 3 user minimum
  • Team Premier$240/month
    • 100,000 responses per year
    • All Team Advantage features
    • White label branding

Which should you pick?

Choose Adobe Analytics if

  • You need real-time reporting.
  • You work on Web, Mobile, Api.
  • You also want advanced segmentation.
Adobe Analytics review

Choose SurveyMonkey if

  • You need survey builder.
  • You want to start without paying.
  • You also want question bank.
SurveyMonkey review

Questions people ask

Is Adobe Analytics or SurveyMonkey better?
Neither clearly leads. Adobe Analytics starts at $5000/month and SurveyMonkey at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Adobe Analytics or SurveyMonkey?
SurveyMonkey has a free tier; the other does not. Paid plans start at $5000/month for Adobe Analytics and Free for SurveyMonkey.
Does Adobe Analytics or SurveyMonkey run on more platforms?
Adobe Analytics runs on Web, Mobile, Api. SurveyMonkey runs on Web.
Can I use SurveyMonkey for free?
Yes. SurveyMonkey has a free tier, so you can try it without paying. Adobe Analytics starts at $5000/month.
What is Adobe Analytics best used for?
Adobe Analytics is most often used for advanced analytics, marketing optimization, customer insights. Of those, advanced analytics and marketing optimization are not what SurveyMonkey is typically brought in for.
What can Adobe Analytics do that SurveyMonkey cannot?
Adobe Analytics covers Real-time reporting, Advanced segmentation, Attribution modeling, Predictive analytics. SurveyMonkey covers Survey builder, Question bank, Survey logic, Multi-language surveys. Both handle SOC2, HIPAA.

Answered from the vendors’ own pages

SurveyMonkey: How much does SurveyMonkey cost?

SurveyMonkey offers team plans starting at AED 99 per user per month for Team Advantage and AED 240 per user per month for Team Premier. Both plans require a minimum of 3 users. Billing can be monthly or annual.

Source
SurveyMonkey: What are SurveyMonkey's overage fees?

SurveyMonkey charges AED 0.50 per additional response on paid plans beyond the annual limit included in each tier.

Source
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