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Marketing · head to head

Matomo vs Passbolt

Matomo logo

Matomo

Marketing

Privacy-focused web analytics

From
Free
Rated
-
Full reviewWebsite
Passbolt logo

Passbolt

Cybersecurity

Open-source password manager for teams with self-hosted or cloud deployment

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Matomo the self hosted Community Edition is free but excludes A/B testing, heatmaps, session recording, cohorts, crash analytics and multi channel attribution, all of which are paid plugins; Passbolt pro Edition requires a minimum of 10 users, making it costlier for very small teams.
  • They diverge on capability: Matomo covers Web analytics, Passbolt covers Password sharing and folders.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Matomo and Passbolt actually diverge.

Attributes where Matomo and Passbolt differ
AttributeMatomoPassbolt
Pricing modelfreemiumopen-source
PlatformsWeb, On-premiseweb, windows, mac, linux, api
CategoryMarketingCybersecurity
Founded2007Unknown

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Matomo

  • Web analytics
  • Real-time reports
  • Custom dimensions
  • Goal tracking
  • E-commerce tracking
  • Google Search Console
  • Privacy-focused
  • Cloud deployment

Only in Passbolt

  • Password sharing and folders
  • Groups and role-based access
  • Browser extensions and CLI
  • Open API
  • LDAP provisioning and SSO
  • Activity audit log

What people use each for

The jobs each tool is most often brought in to do.

Matomo

  • Privacy focused web analytics as an alternative to Google Analyticsnot Passbolt
  • Self hosting analytics so visitor data stays on owned infrastructurenot Passbolt

Passbolt

  • Self-hosting a team password manager for data sovereigntynot Matomo
  • Provisioning vault access from an existing LDAP/AD directorynot Matomo
  • Sharing credentials across engineering or IT teams via folders and groupsnot Matomo
  • Automating credential retrieval through the CLI or open APInot Matomo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Matomo

  • The self hosted Community Edition is free but excludes A/B testing, heatmaps, session recording, cohorts, crash analytics and multi channel attribution, all of which are paid plugins
  • Premium plugin bundles for self hosted installs run from 275 EUR a month for 4 users to 3,400 EUR for 50
  • Cloud pricing is banded by monthly hits, and anything above 10 million requires contacting sales
  • Self hosting places all operation and upgrades on the operator while still needing paid plugins for the advanced features

Passbolt

  • Pro Edition requires a minimum of 10 users, making it costlier for very small teams.
  • Community Edition lacks SSO and LDAP provisioning, which many organizations need for onboarding at scale.
  • Self-hosting the Community Edition requires infrastructure and maintenance effort compared to fully managed competitors.
  • Enterprise-tier support and HA consulting require custom, quote-based pricing rather than transparent rates.

Pricing, plan by plan

Matomo

Free
  • Self-hostedFree
    • Open-source
    • Full analytics
    • Privacy-focused

Passbolt

Free
  • Community EditionFree
    • Unlimited users
    • Password sharing and folders
    • Role-based access control
  • Pro Edition$4.9/month
    • Minimum 10 users, billed annually
    • LDAP/AD provisioning
    • Single sign-on
  • Enterprise Edition$undefined/month
    • High availability and disaster recovery consulting
    • White-glove migration
    • Custom feature development

Which should you pick?

Choose Matomo if

  • You need web analytics.
  • You want to start without paying.
  • You work on Web, On-premise.
  • You also want real-time reports.
Matomo review

Choose Passbolt if

  • You need password sharing and folders.
  • You want to start without paying.
  • You work on web, windows, mac, linux, api.
  • You also want groups and role-based access.
Passbolt review

Questions people ask

Is Matomo or Passbolt better?
Neither clearly leads. Matomo starts at Free and Passbolt at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Matomo or Passbolt?
Matomo starts at Free and Passbolt at Free.
Does Matomo or Passbolt run on more platforms?
Matomo runs on Web, On-premise. Passbolt runs on web, windows, mac, linux, api.
Can I use Matomo for free?
Both have a free tier, so you can try either at no cost before committing.
What is Matomo best used for?
Matomo is most often used for privacy focused web analytics as an alternative to google analytics, self hosting analytics so visitor data stays on owned infrastructure. Of those, privacy focused web analytics as an alternative to google analytics and self hosting analytics so visitor data stays on owned infrastructure are not what Passbolt is typically brought in for.
What can Matomo do that Passbolt cannot?
Matomo covers Web analytics, Real-time reports, Custom dimensions, Goal tracking. Passbolt covers Password sharing and folders, Groups and role-based access, Browser extensions and CLI, Open API.

Answered from the vendors’ own pages

Matomo: How much does Matomo cost?

Matomo Cloud starts at EUR 29 per month for the Starter plan, which covers 50,000 hits per month. Matomo On-Premise has a free Community edition, with paid bundles from EUR 275 per month for up to 5M hits and 4 users.

Source
Passbolt: Is Passbolt free to use?

Yes. The Community Edition is free forever with unlimited users, including password sharing, folders, groups, role-based access, browser extensions, a CLI, and an open API.

Source
Matomo: Is Matomo free?

The On-Premise Community edition is free forever with unlimited users and hits, supported through the forum only. Matomo Cloud is a paid service, though a free trial with access to all core features is offered.

Source
Passbolt: What does the Pro Edition cost and add?

Pro Edition costs $4.90 per user per month billed annually, with a 10-user minimum, and adds LDAP/AD provisioning, single sign-on, account recovery escrow, activity audit logs, and next-business-day support.

Source
Matomo: What is the difference between Matomo Cloud and On-Premise?

Cloud plans include hosting, maintenance, automatic updates and daily backups, priced by monthly hits from EUR 29. On-Premise is self-hosted, free in its Community edition, with paid bundles adding support and higher user counts.

Source
Passbolt: What license is Passbolt distributed under?

All Passbolt editions, including Pro and Enterprise, are distributed under the AGPL v3 open-source license.

Source
Matomo: How many hits do the Matomo On-Premise bundles cover?

The Team bundle covers up to 5M hits per month and 4 users at EUR 275 per month. Business covers up to 30M hits and 20 users at EUR 1,450. Enterprise covers up to 100M hits and 50 users at EUR 3,400.

Source
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