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Business Intelligence · head to head

Luzmo vs Tableau

Luzmo logo

Luzmo

Business Intelligence

Embedded analytics for SaaS products, billed by monthly active dashboard users

From
€995/month
Rated
-
Full reviewWebsite
Tableau logo

Tableau

Spreadsheets

Visual analytics platform for business intelligence

From
$70/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Luzmo billing by monthly active users means commercial success is punished: getting every one of your customers into the dashboard weekly is exactly the outcome that pushes you into the next tier.; Tableau pricing not displayed on product homepage; vendors require visit to pricing calculator or sales contact
  • They diverge on capability: Luzmo covers Multi-tenant row-level security, Tableau covers Interactive Dashboards.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Luzmo and Tableau actually diverge.

Attributes where Luzmo and Tableau differ
AttributeLuzmoTableau
Starting price€995/month$70/month
Pricing modelPer month by monthly active user countsubscription
PlatformsWebWeb, Desktop, Mobile
CategoryBusiness IntelligenceSpreadsheets
FoundedUnknown1999

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Luzmo

  • Multi-tenant row-level security
  • Embeddable editor
  • Theming and white labelling
  • SDKs and APIs
  • Luzmo IQ
  • Scheduled exports

Only in Tableau

  • Interactive Dashboards
  • Data Blending
  • Real-time Analytics
  • Advanced Visualizations
  • Mobile Support
  • Salesforce
  • SAP
  • Oracle

What people use each for

The jobs each tool is most often brought in to do.

Luzmo

  • A B2B SaaS product that needs customer-facing dashboards without hiring a front-end data visualisation teamnot Tableau
  • A vertical software vendor that wants to sell an analytics module as a paid add-onnot Tableau
  • A product where each customer must only see their own rows and the security boundary has to be provable to an auditornot Tableau
  • A team that wants end customers to build their own charts rather than filing feature requests for every new reportnot Tableau

Tableau

  • Business analytics dashboards for sales, finance, and HR departmentsnot Luzmo
  • Real-time operational KPI monitoring for manufacturing and retailnot Luzmo
  • Interactive data visualization for market analysis and competitive intelligencenot Luzmo
  • Self-service analytics for business users without SQL knowledgenot Luzmo
  • Enterprise data governance and governed analytics deploymentnot Luzmo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Luzmo

  • Billing by monthly active users means commercial success is punished: getting every one of your customers into the dashboard weekly is exactly the outcome that pushes you into the next tier.
  • The entry price of EUR 995 per month billed annually rules it out for early-stage products, so the realistic buyer already has meaningful revenue.
  • It is built for embedding rather than internal analysis, so most customers still pay for a second BI tool for their own staff, doubling the analytics line item.
  • The semantic modelling layer is lighter than a dedicated one such as dbt or Cube, so complex metric definitions often have to be pre-computed in the warehouse before Luzmo sees them.
  • As a smaller European vendor it has less connector breadth and a smaller partner ecosystem than the US incumbents, and unusual data sources frequently need an intermediate warehouse hop.

Tableau

  • Pricing not displayed on product homepage; vendors require visit to pricing calculator or sales contact

Pricing, plan by plan

Luzmo

€995/month
  • Starter$995/month
    • Embedded dashboards with white labelling
    • Custom charts
    • APIs and SDKs
  • Premium$2495/month
    • Everything in Starter
    • End-customer self-service dashboard building
    • Luzmo IQ conversational insights
  • Enterprise$undefined/year
    • Dedicated VPC option
    • Flexible hosting region
    • OIDC single sign-on

Tableau

$70/month
  • Creator$70/month
    • Full authoring capabilities
    • Prep Builder
    • Data Management
  • Explorer$42/month
    • Web editing
    • Self-service analytics
  • Viewer$15/month
    • View and interact with dashboards

Which should you pick?

Choose Luzmo if

  • You need multi-tenant row-level security.
  • You also want embeddable editor.
Luzmo review

Choose Tableau if

  • You need interactive dashboards.
  • You work on Web, Desktop, Mobile.
  • You also want data blending.
Tableau review

Questions people ask

Is Luzmo or Tableau better?
Neither clearly leads. Luzmo starts at €995/month and Tableau at $70/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Luzmo or Tableau?
Luzmo starts at €995/month and Tableau at $70/month.
Does Luzmo or Tableau run on more platforms?
Luzmo runs on Web. Tableau runs on Web, Desktop, Mobile.
What is Luzmo best used for?
Luzmo is most often used for a b2b saas product that needs customer-facing dashboards without hiring a front-end data visualisation team, a vertical software vendor that wants to sell an analytics module as a paid add-on, a product where each customer must only see their own rows and the security boundary has to be provable to an auditor, a team that wants end customers to build their own charts rather than filing feature requests for every new report. Of those, a b2b saas product that needs customer-facing dashboards without hiring a front-end data visualisation team and a vertical software vendor that wants to sell an analytics module as a paid add-on are not what Tableau is typically brought in for.
What can Luzmo do that Tableau cannot?
Luzmo covers Multi-tenant row-level security, Embeddable editor, Theming and white labelling, SDKs and APIs. Tableau covers Interactive Dashboards, Data Blending, Real-time Analytics, Advanced Visualizations.

Answered from the vendors’ own pages

Luzmo: Is Luzmo the same as Cumul.io?

Yes. Cumul.io rebranded to Luzmo; it is the same company and product line.

Tableau: How much does Tableau Cloud cost?

Tableau does not list Cloud pricing on its homepage. Customers can use the Tableau pricing calculator or contact sales for rate information.

Source
Luzmo: How is it priced?

By monthly active users of your embedded dashboards, from EUR 995 per month on Starter billed annually.

Tableau: What is the cost of Tableau Server on-premise?

Tableau Server pricing is not published on the product website. Licensing costs are available through the Tableau sales team or pricing calculator.

Source
Luzmo: Is there a free tier?

No, only a trial. There is no perpetual free plan.

Tableau: Does Tableau offer a free or trial version?

Tableau Desktop is available for free download. Tableau Cloud and Server require licensing purchases; pricing is accessed via the calculator or sales contact.

Source
Luzmo: Can our customers build their own dashboards?

Yes, but the embeddable editor for end-customer self-service sits on the Premium tier.

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