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Business Intelligence · head to head

Luzmo vs Metabase

Luzmo logo

Luzmo

Business Intelligence

Embedded analytics for SaaS products, billed by monthly active dashboard users

From
€995/month
Rated
-
Full reviewWebsite
Metabase logo

Metabase

Spreadsheets

Fast analytics with the friendly UX

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Metabase has a free tier, so it costs nothing to try first.
  • Each has a real cost: Luzmo billing by monthly active users means commercial success is punished: getting every one of your customers into the dashboard weekly is exactly the outcome that pushes you into the next tier.; Metabase aI Service charges $3.75 per 1 million tokens (after 1M free tokens included)
  • They diverge on capability: Luzmo covers Multi-tenant row-level security, Metabase covers No-code Query Builder.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Luzmo and Metabase actually diverge.

Attributes where Luzmo and Metabase differ
AttributeLuzmoMetabase
Starting price€995/monthFree
Pricing modelPer month by monthly active user countfreemium
Free tierNoYes
PlatformsWebWeb, Self-hosted cloud
CategoryBusiness IntelligenceSpreadsheets
FoundedUnknown2014

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Luzmo

  • Multi-tenant row-level security
  • Embeddable editor
  • Theming and white labelling
  • SDKs and APIs
  • Luzmo IQ
  • Scheduled exports

Only in Metabase

  • No-code Query Builder
  • SQL Editor
  • Interactive Dashboards
  • Alerts
  • Embedding
  • PostgreSQL
  • MySQL
  • MongoDB

What people use each for

The jobs each tool is most often brought in to do.

Luzmo

  • A B2B SaaS product that needs customer-facing dashboards without hiring a front-end data visualisation teamnot Metabase
  • A vertical software vendor that wants to sell an analytics module as a paid add-onnot Metabase
  • A product where each customer must only see their own rows and the security boundary has to be provable to an auditornot Metabase
  • A team that wants end customers to build their own charts rather than filing feature requests for every new reportnot Metabase

Metabase

  • Business intelligence and data exploration for non-technical usersnot Luzmo
  • Embedded analytics for SaaS applicationsnot Luzmo
  • Self-service reporting and dashboard creationnot Luzmo
  • Integration with 40+ data sources including cloud warehousesnot Luzmo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Luzmo

  • Billing by monthly active users means commercial success is punished: getting every one of your customers into the dashboard weekly is exactly the outcome that pushes you into the next tier.
  • The entry price of EUR 995 per month billed annually rules it out for early-stage products, so the realistic buyer already has meaningful revenue.
  • It is built for embedding rather than internal analysis, so most customers still pay for a second BI tool for their own staff, doubling the analytics line item.
  • The semantic modelling layer is lighter than a dedicated one such as dbt or Cube, so complex metric definitions often have to be pre-computed in the warehouse before Luzmo sees them.
  • As a smaller European vendor it has less connector breadth and a smaller partner ecosystem than the US incumbents, and unusual data sources frequently need an intermediate warehouse hop.

Metabase

  • AI Service charges $3.75 per 1 million tokens (after 1M free tokens included)
  • Transforms cost $0.01 per run after 1,000 included runs per month
  • Advanced Transforms cost $0.02 per run after included allocation
  • Storage overages start at $2 per 1M rows (1M rows free)
  • All yearly plans offer 10% discount versus monthly, incentivizing annual commitment

Pricing, plan by plan

Luzmo

€995/month
  • Starter$995/month
    • Embedded dashboards with white labelling
    • Custom charts
    • APIs and SDKs
  • Premium$2495/month
    • Everything in Starter
    • End-customer self-service dashboard building
    • Luzmo IQ conversational insights
  • Enterprise$undefined/year
    • Dedicated VPC option
    • Flexible hosting region
    • OIDC single sign-on

Metabase

Free
  • Open SourceFree
    • Unlimited users
    • Unlimited questions and dashboards
    • AI-powered query generation
  • Starter$90/month
    • Email and chat support
    • $100/month standard monthly billing
    • 20+ data connectors
  • Pro$517.5/month
    • $575/month standard monthly
    • Row/column-level permissions
    • SSO
  • Enterprise$20000/year
    • Dedicated success engineer
    • 1-day support response SLA
    • Air-gapped deployment

Which should you pick?

Choose Luzmo if

  • You need multi-tenant row-level security.
  • You also want embeddable editor.
Luzmo review

Choose Metabase if

  • You need no-code query builder.
  • You want to start without paying.
  • You work on Web, Self-hosted cloud.
  • You also want sql editor.
Metabase review

Questions people ask

Is Luzmo or Metabase better?
Neither clearly leads. Luzmo starts at €995/month and Metabase at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Luzmo or Metabase?
Metabase has a free tier; the other does not. Paid plans start at €995/month for Luzmo and Free for Metabase.
Does Luzmo or Metabase run on more platforms?
Luzmo runs on Web. Metabase runs on Web, Self-hosted cloud.
Can I use Metabase for free?
Yes. Metabase has a free tier, so you can try it without paying. Luzmo starts at €995/month.
What is Luzmo best used for?
Luzmo is most often used for a b2b saas product that needs customer-facing dashboards without hiring a front-end data visualisation team, a vertical software vendor that wants to sell an analytics module as a paid add-on, a product where each customer must only see their own rows and the security boundary has to be provable to an auditor, a team that wants end customers to build their own charts rather than filing feature requests for every new report. Of those, a b2b saas product that needs customer-facing dashboards without hiring a front-end data visualisation team and a vertical software vendor that wants to sell an analytics module as a paid add-on are not what Metabase is typically brought in for.
What can Luzmo do that Metabase cannot?
Luzmo covers Multi-tenant row-level security, Embeddable editor, Theming and white labelling, SDKs and APIs. Metabase covers No-code Query Builder, SQL Editor, Interactive Dashboards, Alerts.

Answered from the vendors’ own pages

Luzmo: Is Luzmo the same as Cumul.io?

Yes. Cumul.io rebranded to Luzmo; it is the same company and product line.

Metabase: How much does Metabase cost?

Metabase Open Source is free for self-hosted deployments with unlimited users and dashboards. Cloud-hosted Starter tier costs $90/month annually ($100/month monthly) with Pro at $517.50/month annually ($575/month monthly). Enterprise plans start at $20,000 per year.

Source
Luzmo: How is it priced?

By monthly active users of your embedded dashboards, from EUR 995 per month on Starter billed annually.

Metabase: Does Metabase charge for additional users?

Yes, Metabase charges per-user fees beyond included users. Starter includes 5 users at $6 per additional user per month. Pro includes 10 users at $12 per additional user per month. Enterprise pricing is custom.

Source
Luzmo: Is there a free tier?

No, only a trial. There is no perpetual free plan.

Metabase: What usage-based fees does Metabase charge?

Metabase charges $3.75 per 1 million tokens for AI services (after 1M free tokens), $0.01 per transform run after 1,000 included per month, $0.02 for advanced transforms, and storage overages at $2 per 1M rows beyond the included 1M rows.

Source
Luzmo: Can our customers build their own dashboards?

Yes, but the embeddable editor for end-customer self-service sits on the Premium tier.

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