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Software · head to head

Looker vs Metabase

Looker logo

Looker

Software

Modern business intelligence platform by Google

From
On request
Rated
-
Metabase logo

Metabase

Software

Fast analytics with the friendly UX

From
Free
Rated
-

The short version

  • Only Metabase has a free tier, so it costs nothing to try first.
  • Each has a real cost: Looker requires annual commitment with no month-to-month billing option; Metabase row and column level permissions and SSO available only in Pro tier and above
  • They diverge on capability: Looker covers LookML Data Modeling, Metabase covers No-code Query Builder.

Where they differ

Only the attributes on which Looker and Metabase actually diverge.

Attributes where Looker and Metabase differ
AttributeLookerMetabase
Starting priceOn requestFree
Free tierNoYes
PlatformsWeb, Cloud (Google Cloud Platform)Web, Self-hosted cloud
Founded20082014

Identical on both: pricing model (Unknown), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Looker

  • LookML Data Modeling
  • Embedded Analytics
  • API Access
  • Version Control
  • Data Actions
  • Salesforce
  • Mobile support
  • Api support

Only in Metabase

  • No-code Query Builder
  • SQL Editor
  • Interactive Dashboards
  • Alerts
  • Embedding
  • MongoDB
  • Self-hosted support
  • Cloud support

Both cover

  • BigQuery
  • Snowflake
  • Redshift
  • PostgreSQL
  • MySQL
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Looker

  • Business intelligence and interactive dashboards for data-driven decision makingnot Metabase
  • Embedded analytics for integrating BI capabilities into third-party applicationsnot Metabase

Metabase

  • Business intelligence and data exploration for non-technical usersnot Looker
  • Embedded analytics for SaaS applicationsnot Looker
  • Self-service reporting and dashboard creationnot Looker
  • Integration with 40+ data sources including cloud warehousesnot Looker

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Looker

  • Requires annual commitment with no month-to-month billing option
  • Conversational analytics will incur token overage charges ($3.00 per 1M input tokens, $20.00 per 1M output tokens) after October 1, 2026

Metabase

  • Row and column level permissions and SSO available only in Pro tier and above
  • Advanced analytics features like multi-tenant embedded analytics require Pro tier or higher
  • AI-powered features incur additional usage-based costs: $3.75 per 1M tokens
  • Self-hosted deployment on Free/Open Source tier requires infrastructure management

Pricing, plan by plan

Looker

On request

No published plan breakdown. See the Looker review.

Metabase

Free

No published plan breakdown. See the Metabase review.

Which should you pick?

Choose Looker if

  • You need lookml data modeling.
  • You work on Web, Cloud (Google Cloud Platform).
  • You also want embedded analytics.

Choose Metabase if

  • You need no-code query builder.
  • You want to start without paying.
  • You work on Web, Self-hosted cloud.
  • You also want sql editor.

Questions people ask

Is Looker or Metabase better?
Neither clearly leads. Looker starts at On request and Metabase at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Looker or Metabase?
Metabase has a free tier; the other does not. Paid plans start at On request for Looker and Free for Metabase.
Does Looker or Metabase run on more platforms?
Looker runs on Web, Cloud (Google Cloud Platform). Metabase runs on Web, Self-hosted cloud.
Can I use Metabase for free?
Yes. Metabase has a free tier, so you can try it without paying. Looker starts at On request.
What is Looker best used for?
Looker is most often used for business intelligence and interactive dashboards for data-driven decision making, embedded analytics for integrating bi capabilities into third-party applications. Of those, business intelligence and interactive dashboards for data-driven decision making and embedded analytics for integrating bi capabilities into third-party applications are not what Metabase is typically brought in for.
What can Looker do that Metabase cannot?
Looker covers LookML Data Modeling, Embedded Analytics, API Access, Version Control. Metabase covers No-code Query Builder, SQL Editor, Interactive Dashboards, Alerts. Both handle BigQuery, Snowflake, Redshift, PostgreSQL.

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