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Business Intelligence · head to head

Cube vs Luzmo

Cube logo

Cube

Business Intelligence

AI-native analytics platform with semantic layer and governed access

From
Free
Rated
-
Full reviewWebsite
Luzmo logo

Luzmo

Business Intelligence

Embedded analytics for SaaS products, billed by monthly active dashboard users

From
€995/month
Rated
-
Full reviewWebsite

The short version

  • Only Cube has a free tier, so it costs nothing to try first.
  • Each has a real cost: Cube per-developer licensing can be expensive for large analytics teams; Luzmo billing by monthly active users means commercial success is punished: getting every one of your customers into the dashboard weekly is exactly the outcome that pushes you into the next tier.
  • They diverge on capability: Cube covers Analytics Chat, Luzmo covers Multi-tenant row-level security.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Cube and Luzmo actually diverge.

Attributes where Cube and Luzmo differ
AttributeCubeLuzmo
Starting priceFree€995/month
Pricing modelPer-developer seats with volume pricingPer month by monthly active user count
Free tierYesNo
PlatformsCloud, Self-hostedWeb

Identical on both: user rating (Not yet rated), category (Business Intelligence).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Cube

  • Analytics Chat
  • Workbooks
  • Dashboards
  • Embedded Analytics
  • AI Integrations
  • Core Data APIs
  • Caching and pre-aggregations

Only in Luzmo

  • Multi-tenant row-level security
  • Embeddable editor
  • Theming and white labelling
  • SDKs and APIs
  • Luzmo IQ
  • Scheduled exports

What people use each for

The jobs each tool is most often brought in to do.

Cube

  • Building governed semantic data models for analyticsnot Luzmo
  • Embedding analytics into customer-facing productsnot Luzmo
  • Enabling natural language data queries for teamsnot Luzmo
  • Creating conversational dashboards with AI assistancenot Luzmo

Luzmo

  • A B2B SaaS product that needs customer-facing dashboards without hiring a front-end data visualisation teamnot Cube
  • A vertical software vendor that wants to sell an analytics module as a paid add-onnot Cube
  • A product where each customer must only see their own rows and the security boundary has to be provable to an auditornot Cube
  • A team that wants end customers to build their own charts rather than filing feature requests for every new reportnot Cube

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Cube

  • Per-developer licensing can be expensive for large analytics teams
  • Additional cost for Explorer and Viewer roles beyond developers
  • Semantic layer approach requires upfront modeling investment
  • Smaller connector ecosystem than dedicated BI platforms
  • May be overengineered for simple reporting needs

Luzmo

  • Billing by monthly active users means commercial success is punished: getting every one of your customers into the dashboard weekly is exactly the outcome that pushes you into the next tier.
  • The entry price of EUR 995 per month billed annually rules it out for early-stage products, so the realistic buyer already has meaningful revenue.
  • It is built for embedding rather than internal analysis, so most customers still pay for a second BI tool for their own staff, doubling the analytics line item.
  • The semantic modelling layer is lighter than a dedicated one such as dbt or Cube, so complex metric definitions often have to be pre-computed in the warehouse before Luzmo sees them.
  • As a smaller European vendor it has less connector breadth and a smaller partner ecosystem than the US incumbents, and unusual data sources frequently need an intermediate warehouse hop.

Pricing, plan by plan

Cube

Free
  • FreeFree
    • For hobbyists and personal projects
    • Basic data source connection
    • Semantic modeling
  • Starter$40/developer/month
    • Extended agent limits
    • Premium LLMs
    • Unlimited workbooks
  • Premium$80/developer/month
    • All Starter features
    • Embedded dashboards
    • Embedded analytics chat
  • Enterprise$null/custom
    • 99.990% uptime SLA
    • Dedicated single-tenant installation
    • Bring Your Own Cloud

Luzmo

€995/month
  • Starter$995/month
    • Embedded dashboards with white labelling
    • Custom charts
    • APIs and SDKs
  • Premium$2495/month
    • Everything in Starter
    • End-customer self-service dashboard building
    • Luzmo IQ conversational insights
  • Enterprise$undefined/year
    • Dedicated VPC option
    • Flexible hosting region
    • OIDC single sign-on

Which should you pick?

Choose Cube if

  • You need analytics chat.
  • You want to start without paying.
  • You work on Cloud, Self-hosted.
  • You also want workbooks.
Cube review

Choose Luzmo if

  • You need multi-tenant row-level security.
  • You also want embeddable editor.
Luzmo review

Questions people ask

Is Cube or Luzmo better?
Neither clearly leads. Cube starts at Free and Luzmo at €995/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Cube or Luzmo?
Cube has a free tier; the other does not. Paid plans start at Free for Cube and €995/month for Luzmo.
Does Cube or Luzmo run on more platforms?
Cube runs on Cloud, Self-hosted. Luzmo runs on Web.
Can I use Cube for free?
Yes. Cube has a free tier, so you can try it without paying. Luzmo starts at €995/month.
What is Cube best used for?
Cube is most often used for building governed semantic data models for analytics, embedding analytics into customer-facing products, enabling natural language data queries for teams, creating conversational dashboards with ai assistance. Of those, building governed semantic data models for analytics and embedding analytics into customer-facing products are not what Luzmo is typically brought in for.
What can Cube do that Luzmo cannot?
Cube covers Analytics Chat, Workbooks, Dashboards, Embedded Analytics. Luzmo covers Multi-tenant row-level security, Embeddable editor, Theming and white labelling, SDKs and APIs.

Answered from the vendors’ own pages

Cube: What is the cost per developer on Cube?

Starter plan costs $40/developer/month. Premium adds embedded analytics at $80/developer/month. Explorer and Viewer roles cost $40 and $20/month respectively.

Source
Luzmo: Is Luzmo the same as Cumul.io?

Yes. Cumul.io rebranded to Luzmo; it is the same company and product line.

Cube: What uptime SLAs does Cube offer?

Premium plan offers 99.950% uptime SLA. Enterprise plan provides 99.990% uptime SLA with dedicated support.

Source
Luzmo: How is it priced?

By monthly active users of your embedded dashboards, from EUR 995 per month on Starter billed annually.

Cube: Can I use Cube for free?

Yes, the Free plan includes basic data source connection, semantic modeling, workbooks, and dashboards for hobbyists and personal projects.

Source
Luzmo: Is there a free tier?

No, only a trial. There is no perpetual free plan.

Luzmo: Can our customers build their own dashboards?

Yes, but the embeddable editor for end-customer self-service sits on the Premium tier.

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