SEO · pricing
Yoast SEO pricing
Yoast SEO publishes 2 tiers. Below is each one, what it adds over the tier beneath it, and where the ladder stops being worth climbing for most people.
As of 1 September 2026, Yoast SEO pricing is free across 2 published tiers. Figures are the vendor's list prices as recorded on this page's last check; the vendor's site is the final word.
- Entry price
- Free
- Model
- Freemium, per site per year
- Tiers
- 2
- Free tier
- Yes
Yoast SEO plans, side by side
Every published tier in ascending order of price, with the number of features each one lists. An absence here means the record does not itemise it, not that the tier lacks it.
| Plan | Price | Features listed | Step up from the tier below |
|---|---|---|---|
| Free | Free | 3 | Entry tier |
| Premium | $118.8/year | 4 | +$118.8/year, 4 more features |
What each tier adds
The set difference between each tier's feature list and the one beneath it. Where a tier lists nothing new, the vendor has either stopped repeating the inherited list or the tier raises limits rather than adding capability, the record does not distinguish the two, so this page does not either.
Free
FreeThe entry tier. It covers seo and readability analysis, xml sitemaps and basic schema output, google search console integration.
Premium
$118.8/yearOver Free, this tier adds:
- Flat rate with no renewal price increase, per site
- Redirect manager and multi-keyphrase optimisation
- Local, Video and News SEO plugins included
- 24/7 expert support and SEO Academy access
Where Yoast SEO stops being free
Free, Free
- SEO and readability analysis
- XML sitemaps and basic schema output
- Google Search Console integration
Premium, $118.8/year
The first thing you pay for:
- Flat rate with no renewal price increase, per site
- Redirect manager and multi-keyphrase optimisation
- Local, Video and News SEO plugins included
- 24/7 expert support and SEO Academy access
What the product covers
The full Yoast SEO feature record, grouped as the catalogue groups it. This is the product as a whole; the record does not map every feature onto a specific tier.
Other
- Readability and SEO analysis
- Redirect manager
- Multi-keyphrase optimisation
- Bundled add-ons
- AI-assisted metadata
- Google Docs add-on
People bring Yoast SEO in for a wordpress site owner who wants a predictable flat annual price with no renewal surprise, unlike some competitor pricing patterns, a multi-site publisher needing local, video and news seo functionality bundled rather than bought as three separate add-ons, a small blog that can run indefinitely on the free tier without hitting a feature wall that forces an upgrade, a content team wanting ai-assisted bulk metadata generation to clear a backlog of missing titles and descriptions. If that is not the job you are buying for, the alternatives to Yoast SEO are worth a look before you commit to a tier.
How that compares in SEO
Too few seo tools in this directory publish a starting price to quote a meaningful median, so the table below is a like-for-like list rather than a ranking.
| Tool | Entry price | Model | Rated | Head to head |
|---|---|---|---|---|
| Yoast SEO (this page) | Free | Freemium, per site per year | - | |
| Wincher | On request | quote | - | vs Yoast SEO |
| Google Search Console | Free | Open source, no licence fee | - | vs Yoast SEO |
| Keyword Insights | On request | Per month by credit volume, with pay-as-you-go available | - | vs Yoast SEO |
| Rank Math | Free | Freemium, paid tiers billed annually only | - | vs Yoast SEO |
| Nightwatch | On request | Per month by tracked keywords, sites and AI usage volume | - | vs Yoast SEO |
| Linkody | On request | Per month by tracked domains and backlinks | - | vs Yoast SEO |
Ratings are aggregated from third-party sources and imported with each catalogue entry, they are not reviews hosted on Softwr. How each figure is used is set out on the Yoast SEO badges page.
Before you pay for Yoast SEO
Three things this page cannot tell you, and all three change the bill. The record carries a price and a billing period but not the unit - per-seat and flat-rate pricing are indistinguishable in this data, so a five-person team may be looking at five times the figure above. It carries no annual rate, so any discount for paying yearly is not something this page can quote. And it carries no trial length.
What it can tell you is the shape of the ladder: 2 tiers between Free and $118.8/year, with the jump itemised above. Because there is a free tier, the cheapest way to answer the rest is to use it before paying anything.
Yoast SEO runs on web, and is published by Yoast BV of Wijchen, Netherlands. The full record is on the Yoast SEO review, and the rest of the category is under best seo tools.
Yoast SEO pricing questions
- How much does Yoast SEO cost?
- Yoast SEO publishes 2 tiers, from Free for Free up to $118.8/year for Premium. The entry tier costs nothing.
- Does Yoast SEO have a free plan?
- Yes. The Free tier costs nothing and covers seo and readability analysis, xml sitemaps and basic schema output, google search console integration. Paying starts at $118.8/year for Premium.
- What is the difference between Free and Premium on Yoast SEO?
- Premium costs $118.8/year against Free, and adds flat rate with no renewal price increase, per site, redirect manager and multi-keyphrase optimisation, local, video and news seo plugins included, 24/7 expert support and seo academy access.
- Which seo tools can I use without paying?
- 2 of the 8 seo tools listed alongside Yoast SEO have a free tier: Google Search Console, Rank Math.
- What am I actually paying for with Yoast SEO?
- The record lists 6 features across 1 area: other. In practice it is brought in for a wordpress site owner who wants a predictable flat annual price with no renewal surprise, unlike some competitor pricing patterns, a multi-site publisher needing local, video and news seo functionality bundled rather than bought as three separate add-ons, a small blog that can run indefinitely on the free tier without hitting a feature wall that forces an upgrade.
- Does Yoast SEO charge per user?
- The record carries a price and a billing period for each of its 2 tiers, but not the unit that price is charged in. Per-seat and flat-rate billing look identical in this data, so check the vendor's page before budgeting for a team.
- Are these Yoast SEO prices current?
- They are what the catalogue entry holds, refreshed when the entry is. Vendors change pricing without notice and nobody at Softwr re-verifies each tier by hand, so treat this as a structured summary and the vendor's own pricing page as the authority.
- What should I compare Yoast SEO against before paying?
- The closest seo tools in this directory are Wincher, Google Search Console, Keyword Insights, Rank Math. Each has a side-by-side comparison with Yoast SEO covering price, platforms and features.