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Influencer Marketing · head to head

Dovetale vs Lumanu

Dovetale logo

Dovetale

Influencer Marketing

Influencer marketing made simple for Shopify

From
Free
Rated
-
Full reviewWebsite
Lumanu logo

Lumanu

Influencer Marketing

Influencer CRM and marketplace

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Dovetale before its acquisition by Shopify (now sold as Shopify Collabs), Dovetale's Starter plan was $99 USD per month for only 3 users, and jumping to 10 users required the Pro plan at $499 USD per month, a five-fold price increase for roughly triple the seats (archived pricing page, 7 August 2020); Lumanu brands are charged a transaction fee on payments that the vendor compares to a credit card, but no percentage or flat rate is published
  • They diverge on capability: Dovetale covers Creator discovery, Lumanu covers Creator marketplace.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Dovetale and Lumanu actually diverge.

Attributes where Dovetale and Lumanu differ
AttributeDovetaleLumanu
Pricing modelfreemiumtransaction
PlatformsWebWeb, Mobile, Api
Founded20062018

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Influencer Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Dovetale

  • Creator discovery
  • Application management
  • Gift tracking
  • Affiliate links
  • Commission tracking
  • Performance analytics
  • Direct messaging
  • Shopify integration

Only in Lumanu

  • Creator marketplace
  • Relationship management
  • Collaboration tools
  • Campaign management
  • Contract management
  • Payment processing
  • Analytics
  • Communication tools

Both cover

  • Instagram
  • TikTok
  • YouTube
  • Cloud deployment
  • Web support
  • English language support

What people use each for

The jobs each tool is most often brought in to do.

Dovetale

  • Creator partnershipsnot Lumanu
  • Product giftingnot Lumanu
  • Affiliate programsnot Lumanu
  • Ambassador programsnot Lumanu

Lumanu

  • Paying creators and influencers across many payees without building payment infrastructurenot Dovetale
  • Agencies funding and reconciling creator payments per project cyclenot Dovetale
  • Handling creator tax documentation and payouts at scalenot Dovetale

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Dovetale

  • Before its acquisition by Shopify (now sold as Shopify Collabs), Dovetale's Starter plan was $99 USD per month for only 3 users, and jumping to 10 users required the Pro plan at $499 USD per month, a five-fold price increase for roughly triple the seats (archived pricing page, 7 August 2020)

Lumanu

  • Brands are charged a transaction fee on payments that the vendor compares to a credit card, but no percentage or flat rate is published
  • Pricing is usage based with rates scaling by volume and no published figure for any segment; every path leads to a demo request
  • Platform partners are offered revenue share or wholesale pricing with no published rate

Pricing, plan by plan

Dovetale

Free
  • FreeFree
    • Creator discovery
    • Application forms
    • Basic analytics
  • Premium$99/month
    • Advanced search
    • Affiliate management
    • Commission tracking

Lumanu

Free
  • FreeFree
    • Influencer discovery
    • Basic CRM
    • Marketplace access

Which should you pick?

Choose Dovetale if

  • You need creator discovery.
  • You want to start without paying.
  • You also want application management.
Dovetale review

Choose Lumanu if

  • You need creator marketplace.
  • You want to start without paying.
  • You work on Web, Mobile, Api.
  • You also want relationship management.
Lumanu review

Questions people ask

Is Dovetale or Lumanu better?
Neither clearly leads. Dovetale starts at Free and Lumanu at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Dovetale or Lumanu?
Dovetale starts at Free and Lumanu at Free.
Does Dovetale or Lumanu run on more platforms?
Dovetale runs on Web. Lumanu runs on Web, Mobile, Api.
Can I use Dovetale for free?
Both have a free tier, so you can try either at no cost before committing.
What is Dovetale best used for?
Dovetale is most often used for creator partnerships, product gifting, affiliate programs, ambassador programs. Of those, creator partnerships and product gifting are not what Lumanu is typically brought in for.
What can Dovetale do that Lumanu cannot?
Dovetale covers Creator discovery, Application management, Gift tracking, Affiliate links. Lumanu covers Creator marketplace, Relationship management, Collaboration tools, Campaign management. Both handle Instagram, TikTok, YouTube, Cloud deployment.

Answered from the vendors’ own pages

Dovetale: What is Shopify Collabs and what does it cost?

Shopify Collabs is described as 'an influencer application for collaborating with brands' that offers 'affiliate app that can keep up.' No pricing tiers, costs, trial details, or feature-based limitations are detailed on the landing page.

Source
Lumanu: How is Lumanu priced for different types of customers?

Lumanu uses tiered pricing based on customer type. Agencies pay usage-based pricing with no monthly minimums. Brands pay low transaction fees similar to credit card processing with volume discounts. Platforms receive custom pricing with flexible revenue share or wholesale options.

Source
Dovetale: How do I access Shopify Collabs pricing information?

Visitors are directed to log in at collabs.shopify.com or contact Shopify directly for details about available options and costs.

Source
Lumanu: Does Lumanu charge vendors to process payments?

Standard ACH payments are not charged to vendors. Optional services like Instant Pay may have disclosed fees, but the page does not specify amounts.

Source
Dovetale: Who is Shopify Collabs designed for?

Shopify Collabs is an affiliate tool for influencers and content creators collaborating with brands. The landing page emphasizes helping content business owners earn more money through affiliate partnerships, though specific payment structures and commission rates are not published.

Source
Lumanu: Is there a free trial or minimum contract for Lumanu?

The pricing page does not mention a free trial or freemium option. Pricing is customized based on specific requirements and customers are advised to schedule a demo to receive personalized pricing.

Source
Lumanu: Can Lumanu pricing be adjusted over time?

Yes, plans can be adjusted as business needs evolve by working with their team. Annual pricing options are also available for some customer types.

Source
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