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Email Marketing · head to head

Klaviyo vs Netcore Cloud

Klaviyo logo

Klaviyo

Email Marketing

The email and SMS marketing platform for ecommerce

From
Free
Rated
-
Full reviewWebsite
Netcore Cloud logo

Netcore Cloud

Marketing

Indian customer engagement and email infrastructure suite with part of the fee tied to your KPIs

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Klaviyo has a free tier, so it costs nothing to try first.
  • Each has a real cost: Klaviyo the free plan caps active profiles at 250 and sends at 500 emails a month; Netcore Cloud no pricing is published at any tier, and the outcome-linked component means your bill varies with KPI definitions negotiated in the contract, so two customers on the same configuration can pay very different amounts with no public benchmark to argue from.
  • They diverge on capability: Klaviyo covers Email marketing, Netcore Cloud covers Customer engagement orchestration.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Klaviyo and Netcore Cloud actually diverge.

Attributes where Klaviyo and Netcore Cloud differ
AttributeKlaviyoNetcore Cloud
Starting priceFreeOn request
Pricing modelfreemiumquote
Free tierYesNo
PlatformsWebWeb, API, iOS SDK, Android SDK
CategoryEmail MarketingMarketing
Founded2012Unknown

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Klaviyo

  • Email marketing
  • SMS marketing
  • Push notifications
  • Marketing automation
  • A/B testing
  • Reporting & analytics
  • Ecommerce integrations

Only in Netcore Cloud

  • Customer engagement orchestration
  • Outcome-linked pricing
  • Email API
  • Unbxd product search
  • Customer data platform
  • WhatsApp Business
  • Raman AI layer
  • Deliverability tooling

Both cover

  • Segmentation

What people use each for

The jobs each tool is most often brought in to do.

Klaviyo

  • Email and SMS marketing automation for ecommerce storesnot Netcore Cloud
  • Segmenting customers on purchase and behaviour datanot Netcore Cloud

Netcore Cloud

  • An Indian ecommerce brand that needs email, WhatsApp and app push in one journey with WhatsApp template approval handled by a vendor that deals with Meta dailynot Klaviyo
  • A bank or insurer with an India data residency requirement that rules out sending customer data to a US-hosted engagement platformnot Klaviyo
  • A consumer app moving off Braze or Salesforce Marketing Cloud on cost, at comparable monthly tracked user volumesnot Klaviyo
  • An ecommerce operator that wants site search and merchandising from the same vendor as its campaign platform through the Unbxd productnot Klaviyo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Klaviyo

  • The free plan caps active profiles at 250 and sends at 500 emails a month
  • Pricing scales with stored profile count rather than with messages sent, so an unengaged list costs the same as an active one
  • SMS is metered separately, with only $5 of mobile messages included on the free plan
  • Paid tier prices are not published on the pricing page and depend on profile count

Netcore Cloud

  • No pricing is published at any tier, and the outcome-linked component means your bill varies with KPI definitions negotiated in the contract, so two customers on the same configuration can pay very different amounts with no public benchmark to argue from.
  • The outcome-based element cuts both ways: if the agreed KPI moves for reasons unrelated to Netcore, such as a pricing change or a seasonal shift, you can pay more for a campaign programme that did not change.
  • Netcore Cloud is three distinct products under one brand, Customer Engagement, Email API and Unbxd, and buyers regularly assume capabilities from one are present in the contract for another.
  • Engineering and support depth sit in Indian time zones, so European and North American customers get slower escalation on production incidents than a locally staffed vendor would give.
  • The main domain moved from netcorecloud.com to netcore.ai, so a significant amount of documentation, developer guidance and third-party writing now sits behind redirects or dead links, which slows implementation teams down.

Pricing, plan by plan

Klaviyo

Free
  • FreeFree
    • Up to 500 contacts
    • Unlimited campaigns
    • Basic automation
  • Pro$20/month
    • Unlimited contacts
    • SMS campaigns
    • Advanced automation

Netcore Cloud

On request
  • Growth$undefined/year
    • Campaign orchestration across email, SMS, push and WhatsApp
    • Segmentation and journey builder
    • Priced on monthly tracked users
  • Enterprise$undefined/year
    • Everything in Growth
    • Customer data platform and predictive segmentation
    • Raman AI features
  • Netcore Email API$undefined/year
    • Transactional and bulk sending infrastructure
    • Dedicated IPs and deliverability tooling
    • Priced on send volume

Which should you pick?

Choose Klaviyo if

  • You need email marketing.
  • You want to start without paying.
  • You also want sms marketing.
Klaviyo review

Choose Netcore Cloud if

  • You need customer engagement orchestration.
  • You work on Web, API, iOS SDK, Android SDK.
  • You also want outcome-linked pricing.
Netcore Cloud review

Questions people ask

Is Klaviyo or Netcore Cloud better?
Neither clearly leads. Klaviyo starts at Free and Netcore Cloud at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Klaviyo or Netcore Cloud?
Klaviyo has a free tier; the other does not. Paid plans start at Free for Klaviyo and On request for Netcore Cloud.
Does Klaviyo or Netcore Cloud run on more platforms?
Klaviyo runs on Web. Netcore Cloud runs on Web, API, iOS SDK, Android SDK.
Can I use Klaviyo for free?
Yes. Klaviyo has a free tier, so you can try it without paying. Netcore Cloud starts at On request.
What is Klaviyo best used for?
Klaviyo is most often used for email and sms marketing automation for ecommerce stores, segmenting customers on purchase and behaviour data. Of those, email and sms marketing automation for ecommerce stores and segmenting customers on purchase and behaviour data are not what Netcore Cloud is typically brought in for.
What can Klaviyo do that Netcore Cloud cannot?
Klaviyo covers Email marketing, SMS marketing, Push notifications, Marketing automation. Netcore Cloud covers Customer engagement orchestration, Outcome-linked pricing, Email API, Unbxd product search. Both handle Segmentation.

Answered from the vendors’ own pages

Klaviyo: Is Klaviyo free?

Klaviyo has a free tier covering up to 250 active profiles, 500 email sends per month and $5 of mobile messages per month, with 10,000 Composer credits. Email support on the free tier lasts only the first 60 days.

Source
Netcore Cloud: Does Netcore publish any pricing?

No. Both Growth and Enterprise route to a sales conversation, priced on monthly tracked users and feature configuration.

Klaviyo: How much does Klaviyo cost?

Klaviyo does not publish a paid rate card on its pricing page. Paid tiers are priced by active profile count and message volume, and a figure is produced through the plan estimator rather than shown as a list price.

Source
Netcore Cloud: What does outcome-based pricing actually mean?

Netcore states that roughly 30 per cent of the platform fee is tied to agreed business KPIs. Scrutinise how those KPIs are defined and measured before signing.

Klaviyo: What counts as an active profile in Klaviyo?

Klaviyo defines active profiles as the contacts eligible to receive marketing, and the free tier is limited to 250 of them. Profile count is the main input to what a paid plan costs.

Source
Netcore Cloud: Is Netcore the same as Pepipost?

Pepipost is the sending infrastructure Netcore acquired; it now trades as Netcore Email API and is sold separately from the engagement platform.

Netcore Cloud: Can data stay in India?

Yes. Netcore offers regional data centre options including India, which is a common reason regulated Indian buyers choose it over US platforms.

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