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Marketing · head to head

Bloomreach vs Klaviyo

Bloomreach logo

Bloomreach

Marketing

Ecommerce search, merchandising and customer engagement sold as three separately bought products

From
On request
Rated
-
Full reviewWebsite
Klaviyo logo

Klaviyo

Email Marketing

The email and SMS marketing platform for ecommerce

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Klaviyo has a free tier, so it costs nothing to try first.
  • Each has a real cost: Bloomreach the three products have separate origins, separate pricing units and separate onboarding, so a single bundled quote hides which parts you are actually committing to.; Klaviyo the free plan caps active profiles at 250 and sends at 500 emails a month
  • They diverge on capability: Bloomreach covers Engagement CDP, Klaviyo covers Email marketing.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Bloomreach and Klaviyo actually diverge.

Attributes where Bloomreach and Klaviyo differ
AttributeBloomreachKlaviyo
Starting priceOn requestFree
Pricing modelquotefreemium
Free tierNoYes
PlatformsWeb, iOS, Android, REST APIWeb
CategoryMarketingEmail Marketing
FoundedUnknown2012

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Bloomreach

  • Engagement CDP
  • Campaign orchestration
  • Discovery search
  • Recommendations
  • Jinja templating
  • Reports and dashboards

Only in Klaviyo

  • Email marketing
  • SMS marketing
  • Push notifications
  • Marketing automation
  • Segmentation
  • A/B testing
  • Reporting & analytics
  • Ecommerce integrations

What people use each for

The jobs each tool is most often brought in to do.

Bloomreach

  • A retailer replacing a legacy ESP that needs event-level segmentation rather than list-based sendingnot Klaviyo
  • Merchandising a large catalogue where site search relevance is the main conversion levernot Klaviyo
  • Building weblayers and email content from the same customer profile without duplicating logic in two toolsnot Klaviyo
  • Running campaign analytics over raw events instead of exporting to a separate warehouse and BI stacknot Klaviyo

Klaviyo

  • Email and SMS marketing automation for ecommerce storesnot Bloomreach
  • Segmenting customers on purchase and behaviour datanot Bloomreach

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Bloomreach

  • The three products have separate origins, separate pricing units and separate onboarding, so a single bundled quote hides which parts you are actually committing to.
  • Engagement is priced on tracked profiles, so a customer database that keeps every inactive account raises the bill whether or not those people are ever messaged.
  • The flexibility of the data model and Jinja templating needs technical ownership, and marketing teams without a developer typically use a fraction of the product they pay for.
  • Content is the least invested of the three lines and buyers evaluating it against dedicated headless CMS vendors usually find the gap widening.
  • Support and implementation quality vary between the Bratislava engineering base for Engagement and the US organisation, and escalation paths differ by product.

Klaviyo

  • The free plan caps active profiles at 250 and sends at 500 emails a month
  • Pricing scales with stored profile count rather than with messages sent, so an unengaged list costs the same as an active one
  • SMS is metered separately, with only $5 of mobile messages included on the free plan
  • Paid tier prices are not published on the pricing page and depend on profile count

Pricing, plan by plan

Bloomreach

On request
  • Bloomreach Engagement$undefined/year
    • Priced by tracked customer profiles and event volume
    • Channels and AI modules licensed separately
    • Annual contract
  • Bloomreach Discovery$undefined/year
    • Priced by search and recommendation request volume
    • Catalogue size and traffic bands
    • Annual contract

Klaviyo

Free
  • FreeFree
    • Up to 500 contacts
    • Unlimited campaigns
    • Basic automation
  • Pro$20/month
    • Unlimited contacts
    • SMS campaigns
    • Advanced automation

Which should you pick?

Choose Bloomreach if

  • You need engagement cdp.
  • You work on Web, iOS, Android, REST API.
  • You also want campaign orchestration.
Bloomreach review

Choose Klaviyo if

  • You need email marketing.
  • You want to start without paying.
  • You also want sms marketing.
Klaviyo review

Questions people ask

Is Bloomreach or Klaviyo better?
Neither clearly leads. Bloomreach starts at On request and Klaviyo at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Bloomreach or Klaviyo?
Klaviyo has a free tier; the other does not. Paid plans start at On request for Bloomreach and Free for Klaviyo.
Does Bloomreach or Klaviyo run on more platforms?
Bloomreach runs on Web, iOS, Android, REST API. Klaviyo runs on Web.
Can I use Klaviyo for free?
Yes. Klaviyo has a free tier, so you can try it without paying. Bloomreach starts at On request.
What is Bloomreach best used for?
Bloomreach is most often used for a retailer replacing a legacy esp that needs event-level segmentation rather than list-based sending, merchandising a large catalogue where site search relevance is the main conversion lever, building weblayers and email content from the same customer profile without duplicating logic in two tools, running campaign analytics over raw events instead of exporting to a separate warehouse and bi stack. Of those, a retailer replacing a legacy esp that needs event-level segmentation rather than list-based sending and merchandising a large catalogue where site search relevance is the main conversion lever are not what Klaviyo is typically brought in for.
What can Bloomreach do that Klaviyo cannot?
Bloomreach covers Engagement CDP, Campaign orchestration, Discovery search, Recommendations. Klaviyo covers Email marketing, SMS marketing, Push notifications, Marketing automation.

Answered from the vendors’ own pages

Bloomreach: Is Engagement just Exponea renamed?

It is the Exponea product line, continued and extended after the 2021 acquisition, with its engineering still centred in Slovakia. Buying it standalone is common.

Klaviyo: Is Klaviyo free?

Klaviyo has a free tier covering up to 250 active profiles, 500 email sends per month and $5 of mobile messages per month, with 10,000 Composer credits. Email support on the free tier lasts only the first 60 days.

Source
Bloomreach: Do we have to take Discovery to get Engagement?

No. They are sold and priced separately, and plenty of customers run Engagement alongside a different search vendor.

Klaviyo: How much does Klaviyo cost?

Klaviyo does not publish a paid rate card on its pricing page. Paid tiers are priced by active profile count and message volume, and a figure is produced through the plan estimator rather than shown as a list price.

Source
Bloomreach: How is it priced?

Engagement by tracked profiles and event volume, Discovery by request volume. Neither is published, and both are annual commitments.

Klaviyo: What counts as an active profile in Klaviyo?

Klaviyo defines active profiles as the contacts eligible to receive marketing, and the free tier is limited to 250 of them. Profile count is the main input to what a paid plan costs.

Source
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