Legal · head to head
iubenda vs KnowBe4
iubenda
Legal
Published-price privacy compliance: certified consent banner, privacy policy and cookie policy from under 60 euros a year
- From
- €59.88/year
- Rated
- -
KnowBe4
Cybersecurity
World's largest security awareness training platform
- From
- $1/month
- Rated
- -
The short version
- Each has a real cost: iubenda plans are metered by monthly pageviews, so a single viral article can push a site two tiers up mid-year and the cost is driven by traffic rather than by revenue.; KnowBe4 published prices assume a three year term, so the quoted per seat rate depends on a long commitment
- They diverge on capability: iubenda covers Privacy and cookie policy generator, KnowBe4 covers Security awareness training.
- Prices and features above were last checked on 31 August 2026.
Where they differ
Only the attributes on which iubenda and KnowBe4 actually diverge.
Identical on both: free tier (No), user rating (Not yet rated).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in iubenda
- Privacy and cookie policy generator
- Google-certified CMP
- IAB TCF 2.2
- Consent solution for forms
- Register of processing activities
- Terms and conditions generator
- Accessibility widget
- Multi-language
Only in KnowBe4
- Security awareness training
- Phishing simulation
- Risk assessments
- Compliance training
- Incident reporting
- API access
- Custom policies
- Behavior analytics
What people use each for
The jobs each tool is most often brought in to do.
iubenda
- A small European publisher that needs Google-certified consent to keep serving Google demand but cannot pay enterprise CMP pricesnot KnowBe4
- An agency maintaining privacy policies across dozens of client sites that must stay current as services changenot KnowBe4
- A SaaS company selling into the EU that needs a defensible cookie banner and processing register without hiring a privacy lawyernot KnowBe4
- An e-commerce store adding third-party marketing tools that keeps having to update its cookie disclosurenot KnowBe4
KnowBe4
- Security awareness training and simulated phishing for staffnot iubenda
- Tracking employee susceptibility to phishing over timenot iubenda
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
iubenda
- Plans are metered by monthly pageviews, so a single viral article can push a site two tiers up mid-year and the cost is driven by traffic rather than by revenue.
- Generated policies are templates from a clause library, so unusual data processing, complex international transfers or sector-specific rules are not covered and still need a lawyer.
- It addresses the public-facing compliance surface only, with no data discovery, vendor risk assessment or data subject request automation, so a growing company will need a second platform.
- The accessibility product is delivered through a partner and priced separately, and overlay widgets of that kind are contested as an accessibility solution, so buying it does not remove legal exposure.
- Support is largely documentation and ticket based at the lower tiers, which is a poor match for an urgent regulatory query where the answer is needed the same day.
KnowBe4
- Published prices assume a three year term, so the quoted per seat rate depends on a long commitment
- Pricing is banded by seat count, and the lowest band of 25 to 50 seats pays the highest rate
- Accounts above 1,000 seats have no published price and require a custom quote
- Third party integrations, Compliance Plus and PhishER Plus are all separately priced per seat add ons
- The Foundation tier carries 200 training modules against more than 1,000 on Advanced, so content volume is the main gate
Pricing, plan by plan
iubenda
€59.88/year- Essentials$59.88/year
- Up to 25,000 pageviews per month
- Privacy and cookie policy
- Google-certified CMP with Consent Mode
- Advanced$239.88/year
- Up to 50,000 pageviews per month
- Everything in Essentials
- Additional consent and preference features
- Ultimate$959.88/year
- Up to 150,000 pageviews per month
- Everything in Advanced
- Higher volume consent recording
- Accessibility Standard$600/year
- Accessibility widget for 150,000 pageviews per month
- Delivered with a partner
- Separate from the compliance plans
KnowBe4
$1/month- Basic$1/month
- Per user
- Training modules
- Phishing templates
- Advanced$2/month
- All Basic features
- Advanced phishing
- Risk assessments
- Pro$3/month
- All Advanced features
- API access
- Custom content
Which should you pick?
Choose iubenda if
- You need privacy and cookie policy generator.
- You work on Web, iOS, Android, API.
- You also want google-certified cmp.
Choose KnowBe4 if
- You need security awareness training.
- You work on Web, Mobile, Email.
- You also want phishing simulation.
Questions people ask
- Is iubenda or KnowBe4 better?
- Neither clearly leads. iubenda starts at €59.88/year and KnowBe4 at $1/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, iubenda or KnowBe4?
- iubenda starts at €59.88/year and KnowBe4 at $1/month.
- Does iubenda or KnowBe4 run on more platforms?
- iubenda runs on Web, iOS, Android, API. KnowBe4 runs on Web, Mobile, Email.
- What is iubenda best used for?
- iubenda is most often used for a small european publisher that needs google-certified consent to keep serving google demand but cannot pay enterprise cmp prices, an agency maintaining privacy policies across dozens of client sites that must stay current as services change, a saas company selling into the eu that needs a defensible cookie banner and processing register without hiring a privacy lawyer, an e-commerce store adding third-party marketing tools that keeps having to update its cookie disclosure. Of those, a small european publisher that needs google-certified consent to keep serving google demand but cannot pay enterprise cmp prices and an agency maintaining privacy policies across dozens of client sites that must stay current as services change are not what KnowBe4 is typically brought in for.
- What can iubenda do that KnowBe4 cannot?
- iubenda covers Privacy and cookie policy generator, Google-certified CMP, IAB TCF 2.2, Consent solution for forms. KnowBe4 covers Security awareness training, Phishing simulation, Risk assessments, Compliance training.
Answered from the vendors’ own pages
iubenda: Is iubenda a certified consent platform?
Yes. It is an IAB-validated CMP supporting TCF 2.2 and a Google-certified CMP partner with Consent Mode built in.
KnowBe4: What does KnowBe4 cost per employee?
KnowBe4 charges per seat per month on a subscription basis. For 51-100 employees, SAT Foundation costs $2.13/month per seat and SAT Advanced costs $3.40/month per seat. Prices decrease with larger employee counts.
Sourceiubenda: What does it cost?
Prices are published: 59.88 euros a year for up to 25,000 monthly pageviews, 239.88 for 50,000 and 959.88 for 150,000.
KnowBe4: Does KnowBe4 offer a free trial?
KnowBe4 does not offer a full free version, but free tools are available separately including assessments and simulators.
Sourceiubenda: Do the generated policies make me compliant?
They cover the disclosure obligations for common processing. Unusual processing, international transfers or sector rules still need legal advice.
KnowBe4: Are there add-on costs beyond the base plan?
Yes, optional add-ons include Third-Party Integrations ($1.10-$1.20/seat/month), Compliance Plus ($0.82-$0.93/seat/month), PhishER Plus ($1.15-$1.50/seat/month), and Student Edition ($0.17/seat/month).
Sourceiubenda: Does it handle data subject access requests?
Not in the way a dedicated privacy platform does. It is focused on policies, consent and processing records.
KnowBe4: What currencies does KnowBe4 accept?
KnowBe4 accepts pricing in USD, AUD, BRL, CAD, EUR, GBP, SGD, and ZAR.
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