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Legal · head to head

iubenda vs Omada Identity

iubenda logo

iubenda

Legal

Published-price privacy compliance: certified consent banner, privacy policy and cookie policy from under 60 euros a year

From
€59.88/year
Rated
-
Full reviewWebsite
Omada Identity logo

Omada Identity

Cybersecurity

Identity governance and administration focused on access certification and compliance evidence

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: iubenda plans are metered by monthly pageviews, so a single viral article can push a site two tiers up mid-year and the cost is driven by traffic rather than by revenue.; Omada Identity pricing is per managed identity, so organisations with large numbers of contractors, service accounts or seasonal staff pay governance fees on identities nobody is really governing.
  • They diverge on capability: iubenda covers Privacy and cookie policy generator, Omada Identity covers Access certification.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which iubenda and Omada Identity actually diverge.

Attributes where iubenda and Omada Identity differ
AttributeiubendaOmada Identity
Starting price€59.88/yearOn request
Pricing modelPer year by monthly pageviewsquote
PlatformsWeb, iOS, Android, APIWeb
CategoryLegalCybersecurity

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in iubenda

  • Privacy and cookie policy generator
  • Google-certified CMP
  • IAB TCF 2.2
  • Consent solution for forms
  • Register of processing activities
  • Terms and conditions generator
  • Accessibility widget
  • Multi-language

Only in Omada Identity

  • Access certification
  • Joiner mover leaver
  • Role modelling
  • Segregation of duties
  • Access request
  • Connectors

What people use each for

The jobs each tool is most often brought in to do.

iubenda

  • A small European publisher that needs Google-certified consent to keep serving Google demand but cannot pay enterprise CMP pricesnot Omada Identity
  • An agency maintaining privacy policies across dozens of client sites that must stay current as services changenot Omada Identity
  • A SaaS company selling into the EU that needs a defensible cookie banner and processing register without hiring a privacy lawyernot Omada Identity
  • An e-commerce store adding third-party marketing tools that keeps having to update its cookie disclosurenot Omada Identity

Omada Identity

  • An organisation whose auditors flagged that access recertification is run on spreadsheets and cannot be evidencednot iubenda
  • A company with high staff turnover where leavers keep access to systems weeks after their last daynot iubenda
  • A regulated firm needing documented segregation of duties across finance and ERP entitlementsnot iubenda
  • A business that abandoned a previous multi-year IGA implementation and needs something that reaches production this yearnot iubenda

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

iubenda

  • Plans are metered by monthly pageviews, so a single viral article can push a site two tiers up mid-year and the cost is driven by traffic rather than by revenue.
  • Generated policies are templates from a clause library, so unusual data processing, complex international transfers or sector-specific rules are not covered and still need a lawyer.
  • It addresses the public-facing compliance surface only, with no data discovery, vendor risk assessment or data subject request automation, so a growing company will need a second platform.
  • The accessibility product is delivered through a partner and priced separately, and overlay widgets of that kind are contested as an accessibility solution, so buying it does not remove legal exposure.
  • Support is largely documentation and ticket based at the lower tiers, which is a poor match for an urgent regulatory query where the answer is needed the same day.

Omada Identity

  • Pricing is per managed identity, so organisations with large numbers of contractors, service accounts or seasonal staff pay governance fees on identities nobody is really governing.
  • It governs access but provides no single sign-on, multi-factor authentication or privileged session management, so it is always a second or third identity subscription rather than a consolidation.
  • The fast-deployment promise depends on accepting its standard process model; organisations with genuinely unusual entitlement structures end up in custom work and the timeline advantage disappears.
  • Connector coverage is strong for mainstream enterprise systems and thin for bespoke or industry-specific applications, and each custom connector is a project with ongoing maintenance.
  • Data quality in the HR system determines whether joiner mover leaver automation works, so companies with messy HR records find the tool exposes that problem rather than solving it.

Pricing, plan by plan

iubenda

€59.88/year
  • Essentials$59.88/year
    • Up to 25,000 pageviews per month
    • Privacy and cookie policy
    • Google-certified CMP with Consent Mode
  • Advanced$239.88/year
    • Up to 50,000 pageviews per month
    • Everything in Essentials
    • Additional consent and preference features
  • Ultimate$959.88/year
    • Up to 150,000 pageviews per month
    • Everything in Advanced
    • Higher volume consent recording
  • Accessibility Standard$600/year
    • Accessibility widget for 150,000 pageviews per month
    • Delivered with a partner
    • Separate from the compliance plans

Omada Identity

On request
  • Omada Identity Cloud$undefined/year
    • Priced per managed identity per year
    • SaaS on Microsoft Azure with regional deployment options
    • Implementation delivered on a defined methodology, quoted separately

Which should you pick?

Choose iubenda if

  • You need privacy and cookie policy generator.
  • You work on Web, iOS, Android, API.
  • You also want google-certified cmp.
iubenda review

Choose Omada Identity if

  • You need access certification.
  • You also want joiner mover leaver.
Omada Identity review

Questions people ask

Is iubenda or Omada Identity better?
Neither clearly leads. iubenda starts at €59.88/year and Omada Identity at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, iubenda or Omada Identity?
iubenda starts at €59.88/year and Omada Identity at On request.
Does iubenda or Omada Identity run on more platforms?
iubenda runs on Web, iOS, Android, API. Omada Identity runs on Web.
What is iubenda best used for?
iubenda is most often used for a small european publisher that needs google-certified consent to keep serving google demand but cannot pay enterprise cmp prices, an agency maintaining privacy policies across dozens of client sites that must stay current as services change, a saas company selling into the eu that needs a defensible cookie banner and processing register without hiring a privacy lawyer, an e-commerce store adding third-party marketing tools that keeps having to update its cookie disclosure. Of those, a small european publisher that needs google-certified consent to keep serving google demand but cannot pay enterprise cmp prices and an agency maintaining privacy policies across dozens of client sites that must stay current as services change are not what Omada Identity is typically brought in for.
What can iubenda do that Omada Identity cannot?
iubenda covers Privacy and cookie policy generator, Google-certified CMP, IAB TCF 2.2, Consent solution for forms. Omada Identity covers Access certification, Joiner mover leaver, Role modelling, Segregation of duties.

Answered from the vendors’ own pages

iubenda: Is iubenda a certified consent platform?

Yes. It is an IAB-validated CMP supporting TCF 2.2 and a Google-certified CMP partner with Consent Mode built in.

Omada Identity: Does it provide single sign-on?

No. Omada is governance only. You still need Entra ID, Okta or equivalent for authentication.

iubenda: What does it cost?

Prices are published: 59.88 euros a year for up to 25,000 monthly pageviews, 239.88 for 50,000 and 959.88 for 150,000.

Omada Identity: How is it licensed?

Per managed identity per year. Count contractors and service accounts before you compare quotes, because they usually count.

iubenda: Do the generated policies make me compliant?

They cover the disclosure obligations for common processing. Unusual processing, international transfers or sector rules still need legal advice.

Omada Identity: How long does deployment take?

Months rather than years is the positioning, and it is achievable if you accept the standard process model. Heavy customisation returns you to traditional IGA timelines.

iubenda: Does it handle data subject access requests?

Not in the way a dedicated privacy platform does. It is focused on policies, consent and processing records.

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