Software · head to head
Integromat vs mParticle
mParticle
Software
The customer data platform for multi-channel marketing
- From
- $500/month
- Rated
- -
The short version
- Only Integromat has a free tier, so it costs nothing to try first.
- Each has a real cost: Integromat the free plan enforces a 15 minute minimum interval between runs, so nothing near real time is possible without paying; mParticle no pricing is published at any level, and the page offers only a pricing request or a sales conversation
- They diverge on capability: Integromat covers Visual workflow builder, mParticle covers Data collection.
Where they differ
Only the attributes on which Integromat and mParticle actually diverge.
| Attribute | Integromat | mParticle |
|---|---|---|
| Starting price | Free | $500/month |
| Free tier | Yes | No |
| Platforms | Web, Api | Web, Mobile |
Identical on both: pricing model (usage-based), user rating (Not yet rated), category (Unknown), founded (2013).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Integromat
- Visual workflow builder
- Webhooks
- Data transformation
- Error handling
- Conditional logic
- Scheduling
- Team collaboration
- 1000+ apps
Only in mParticle
- Data collection
- Audience building
- Segmentation
- Data governance
- Real-time sync
- Privacy management
- Analytics
- 100+ integrations
Both cover
- GDPR
- Cloud deployment
- Web support
- Multiple language support
What people use each for
The jobs each tool is most often brought in to do.
Integromat
- Building automated workflows between SaaS applications without codenot mParticle
- Moving and transforming data between tools on a schedule or triggernot mParticle
mParticle
- Collecting customer event data once and routing it to many destinationsnot Integromat
- Building a customer data platform across web, mobile and server sourcesnot Integromat
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Integromat
- The free plan enforces a 15 minute minimum interval between runs, so nothing near real time is possible without paying
- Free is limited to 2 active scenarios, a 5 MB file size and 7 days of execution logs
- Billing is per credit where each module action counts as one, so a scenario with many steps consumes credits far faster than its run count suggests
- Make API access requires a paid plan
- Priority execution and full text log search are Pro features
- Overage protection is Enterprise only, so cheaper plans can run up charges
mParticle
- No pricing is published at any level, and the page offers only a pricing request or a sales conversation
- No free tier, minimum commitment or cost driver is stated anywhere on the pricing page
Pricing, plan by plan
Integromat
Free- FreeFree
- 1000 operations
- 10 scenarios
- Core$10/month
- 10000 operations
- 100 scenarios
- Pro$25/month
- Unlimited operations
- Unlimited scenarios
mParticle
$500/month- Starter$500/month
- Basic features
- Email support
- Professional$1500/month
- Advanced features
- Priority support
- Enterprise$5000/month
- Custom solutions
- Dedicated support
Which should you pick?
Choose Integromat if
- You need visual workflow builder.
- You want to start without paying.
- You work on Web, Api.
- You also want webhooks.
Choose mParticle if
- You need data collection.
- You work on Web, Mobile.
- You also want audience building.
Questions people ask
- Is Integromat or mParticle better?
- Neither clearly leads. Integromat starts at Free and mParticle at $500/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Integromat or mParticle?
- Integromat has a free tier; the other does not. Paid plans start at Free for Integromat and $500/month for mParticle.
- Does Integromat or mParticle run on more platforms?
- Integromat runs on Web, Api. mParticle runs on Web, Mobile.
- Can I use Integromat for free?
- Yes. Integromat has a free tier, so you can try it without paying. mParticle starts at $500/month.
- What is Integromat best used for?
- Integromat is most often used for building automated workflows between saas applications without code, moving and transforming data between tools on a schedule or trigger. Of those, building automated workflows between saas applications without code and moving and transforming data between tools on a schedule or trigger are not what mParticle is typically brought in for.
- What can Integromat do that mParticle cannot?
- Integromat covers Visual workflow builder, Webhooks, Data transformation, Error handling. mParticle covers Data collection, Audience building, Segmentation, Data governance. Both handle GDPR, Cloud deployment, Web support, Multiple language support.