Softwr

Automation & Integration · head to head

Hightouch vs Integromat

Hightouch logo

Hightouch

Automation & Integration

Sync data from your warehouse to business tools

From
Free
Rated
-
Full reviewWebsite
Integromat logo

Integromat

Automation & Integration

Automate your workflow

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Hightouch the free tier allows only 2 active syncs, though destinations and user seats are unlimited; Integromat the free plan enforces a 15 minute minimum interval between runs, so nothing near real time is possible without paying
  • They diverge on capability: Hightouch covers Data syncing, Integromat covers Visual workflow builder.

Where they differ

Only the attributes on which Hightouch and Integromat actually diverge.

Attributes where Hightouch and Integromat differ
AttributeHightouchIntegromat
Founded20202013

Identical on both: starting price (Free), pricing model (usage-based), free tier (Yes), platforms (Web, Api), user rating (Not yet rated), category (Automation & Integration).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Hightouch

  • Data syncing
  • Reverse ETL
  • Transformation
  • Real-time activation
  • Monitoring
  • 200+ destinations
  • Data warehouses
  • Marketing platforms

Only in Integromat

  • Visual workflow builder
  • Webhooks
  • Data transformation
  • Conditional logic
  • Team collaboration
  • 1000+ apps
  • Custom APIs
  • REST endpoints

Both cover

  • Error handling
  • Scheduling
  • GDPR
  • Cloud deployment
  • Web support
  • Api support
  • Multiple language support

What people use each for

The jobs each tool is most often brought in to do.

Hightouch

  • Syncing warehouse data out to operational tools as reverse ETLnot Integromat
  • Building audiences from warehouse data and activating them in marketing toolsnot Integromat

Integromat

  • Building automated workflows between SaaS applications without codenot Hightouch
  • Moving and transforming data between tools on a schedule or triggernot Hightouch

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Hightouch

  • The free tier allows only 2 active syncs, though destinations and user seats are unlimited
  • Neither paid product publishes a price, and both are described as usage based without stating the unit or the rate
  • Monthly active row thresholds and feature gates are not listed, so cost cannot be estimated before contacting sales

Integromat

  • The free plan enforces a 15 minute minimum interval between runs, so nothing near real time is possible without paying
  • Free is limited to 2 active scenarios, a 5 MB file size and 7 days of execution logs
  • Billing is per credit where each module action counts as one, so a scenario with many steps consumes credits far faster than its run count suggests
  • Make API access requires a paid plan
  • Priority execution and full text log search are Pro features
  • Overage protection is Enterprise only, so cheaper plans can run up charges

Pricing, plan by plan

Hightouch

Free
  • StarterFree
    • Limited syncs
    • Community support
  • Growth$200/month
    • Multiple syncs
    • Email support
  • Enterprise$1000/month
    • Unlimited syncs
    • Dedicated support

Integromat

Free
  • FreeFree
    • 1000 operations
    • 10 scenarios
  • Core$10/month
    • 10000 operations
    • 100 scenarios
  • Pro$25/month
    • Unlimited operations
    • Unlimited scenarios

Which should you pick?

Choose Hightouch if

  • You need data syncing.
  • You want to start without paying.
  • You work on Web, Api.
  • You also want reverse etl.
Hightouch review

Choose Integromat if

  • You need visual workflow builder.
  • You want to start without paying.
  • You work on Web, Api.
  • You also want webhooks.
Integromat review

Questions people ask

Is Hightouch or Integromat better?
Neither clearly leads. Hightouch starts at Free and Integromat at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Hightouch or Integromat?
Hightouch starts at Free and Integromat at Free.
Does Hightouch or Integromat run on more platforms?
Both run on Web, Api, so platform support will not decide this one for you.
Can I use Hightouch for free?
Both have a free tier, so you can try either at no cost before committing.
What is Hightouch best used for?
Hightouch is most often used for syncing warehouse data out to operational tools as reverse etl, building audiences from warehouse data and activating them in marketing tools. Of those, syncing warehouse data out to operational tools as reverse etl and building audiences from warehouse data and activating them in marketing tools are not what Integromat is typically brought in for.
What can Hightouch do that Integromat cannot?
Hightouch covers Data syncing, Reverse ETL, Transformation, Real-time activation. Integromat covers Visual workflow builder, Webhooks, Data transformation, Conditional logic. Both handle Error handling, Scheduling, GDPR, Cloud deployment.
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