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Automation Integration · head to head

Hightouch vs Integromat

Hightouch logo

Hightouch

Automation Integration

Sync data from your warehouse to business tools

From
Free
Rated
-
Full reviewWebsite
Integromat logo

Integromat

Automation Integration

Automate your workflow

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Hightouch the free tier allows only 2 active syncs, though destinations and user seats are unlimited; Integromat the free plan enforces a 15 minute minimum interval between runs, so nothing near real time is possible without paying
  • They diverge on capability: Hightouch covers Data syncing, Integromat covers Visual workflow builder.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Hightouch and Integromat actually diverge.

Attributes where Hightouch and Integromat differ
AttributeHightouchIntegromat
Pricing modelusage-basedfreemium
Founded20202013

Identical on both: starting price (Free), free tier (Yes), platforms (Web, Api), user rating (Not yet rated), category (Automation Integration).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Hightouch

  • Data syncing
  • Reverse ETL
  • Transformation
  • Real-time activation
  • Monitoring
  • 200+ destinations
  • Data warehouses
  • Marketing platforms

Only in Integromat

  • Visual workflow builder
  • Webhooks
  • Data transformation
  • Conditional logic
  • Team collaboration
  • 1000+ apps
  • Custom APIs
  • REST endpoints

Both cover

  • Error handling
  • Scheduling
  • GDPR
  • Cloud deployment
  • Web support
  • Api support
  • Multiple language support

What people use each for

The jobs each tool is most often brought in to do.

Hightouch

  • Composable Customer Data Platformnot Integromat
  • Reverse ETL and data activationnot Integromat

Integromat

  • workflow automationnot Hightouch
  • integration between appsnot Hightouch
  • task automationnot Hightouch

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Hightouch

  • The free tier allows only 2 active syncs, though destinations and user seats are unlimited
  • Neither paid product publishes a price, and both are described as usage based without stating the unit or the rate
  • Monthly active row thresholds and feature gates are not listed, so cost cannot be estimated before contacting sales

Integromat

  • The free plan enforces a 15 minute minimum interval between runs, so nothing near real time is possible without paying
  • Free is limited to 2 active scenarios, a 5 MB file size and 7 days of execution logs
  • Billing is per credit where each module action counts as one, so a scenario with many steps consumes credits far faster than its run count suggests
  • Make API access requires a paid plan
  • Priority execution and full text log search are Pro features
  • Overage protection is Enterprise only, so cheaper plans can run up charges

Pricing, plan by plan

Hightouch

Free
  • StarterFree
    • Limited syncs
    • Community support
  • Growth$200/month
    • Multiple syncs
    • Email support
  • Enterprise$1000/month
    • Unlimited syncs
    • Dedicated support

Integromat

Free
  • FreeFree
    • 1000 credits monthly
    • basic workflow builder
    • access to 3000+ apps
  • Core$9/month
    • 10k credits
    • unlimited active scenarios
    • scheduled scenarios down to the minute
  • Pro$16/month
    • 10k credits
    • priority execution
    • custom variables
  • Teams$29/month
    • 10k credits
    • team collaboration
    • team roles

Which should you pick?

Choose Hightouch if

  • You need data syncing.
  • You want to start without paying.
  • You work on Web, Api.
  • You also want reverse etl.
Hightouch review

Choose Integromat if

  • You need visual workflow builder.
  • You want to start without paying.
  • You work on Web, Api.
  • You also want webhooks.
Integromat review

Questions people ask

Is Hightouch or Integromat better?
Neither clearly leads. Hightouch starts at Free and Integromat at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Hightouch or Integromat?
Hightouch starts at Free and Integromat at Free.
Does Hightouch or Integromat run on more platforms?
Both run on Web, Api, so platform support will not decide this one for you.
Can I use Hightouch for free?
Both have a free tier, so you can try either at no cost before committing.
What is Hightouch best used for?
Hightouch is most often used for composable customer data platform, reverse etl and data activation. Of those, composable customer data platform and reverse etl and data activation are not what Integromat is typically brought in for.
What can Hightouch do that Integromat cannot?
Hightouch covers Data syncing, Reverse ETL, Transformation, Real-time activation. Integromat covers Visual workflow builder, Webhooks, Data transformation, Conditional logic. Both handle Error handling, Scheduling, GDPR, Cloud deployment.

Answered from the vendors’ own pages

Hightouch: How much does Hightouch cost?

Hightouch uses usage-based pricing with the philosophy to 'only pay for what you use.' Specific dollar amounts are not published; prospects must request a demo for custom quotes.

Source
Integromat: What is the free tier for Make?

Make's free tier provides 1,000 credits monthly, access to 3,000+ apps, a basic no-code workflow builder, and a 15-minute minimum interval between scenario runs.

Source
Hightouch: Does Hightouch offer a free tier?

Yes, Hightouch offers a free Basic Reverse ETL tier with up to 2 active syncs, unlimited destination count, and unlimited user seats.

Source
Integromat: Can I save money with annual billing on Make?

Yes, Make offers 15% or more savings when paying annually instead of monthly billing.

Source
Hightouch: What pricing models does Hightouch offer?

Hightouch offers usage-based pricing for Agentic Marketing Platform and Composable CDP with no Monthly Tracked Users (MTU) limits and economies of scale as usage grows.

Source
Integromat: How does Make's credit system work?

Each module action in Make consumes credits, with most basic actions using one credit per execution. Credits expire monthly for monthly plans or annually for yearly subscriptions.

Source
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