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Automation Integration · head to head

Alloy Automation vs Integromat

Alloy Automation logo

Alloy Automation

Automation Integration

Embedded integration platform and unified API, repositioned from ecommerce automation towards AI agent connectivity

From
On request
Rated
-
Full reviewWebsite
Integromat logo

Integromat

Automation Integration

Automate your workflow

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Integromat has a free tier, so it costs nothing to try first.
  • Each has a real cost: Alloy Automation the company has repositioned more than once, from ecommerce workflow automation to embedded integrations and now towards AI agent connectivity, so older reviews and comparisons describe a product that no longer matches what is sold today.; Integromat the free plan enforces a 15 minute minimum interval between runs, so nothing near real time is possible without paying
  • They diverge on capability: Alloy Automation covers Embedded iPaaS, Integromat covers Visual workflow builder.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Alloy Automation and Integromat actually diverge.

Attributes where Alloy Automation and Integromat differ
AttributeAlloy AutomationIntegromat
Starting priceOn requestFree
Pricing modelquotefreemium
Free tierNoYes
PlatformsWebWeb, Api
FoundedUnknown2013

Identical on both: user rating (Not yet rated), category (Automation Integration).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Alloy Automation

  • Embedded iPaaS
  • Unified API
  • Connectivity API
  • MCP support
  • Workflow automation
  • Prebuilt connectors

Only in Integromat

  • Visual workflow builder
  • Webhooks
  • Conditional logic
  • Scheduling
  • Team collaboration
  • 1000+ apps
  • Custom APIs
  • REST endpoints

Both cover

  • Data transformation
  • Error handling

What people use each for

The jobs each tool is most often brought in to do.

Alloy Automation

  • A commerce or operations SaaS whose sales cycles keep stalling on a missing integration that engineering cannot schedulenot Integromat
  • A software company that wants its customers to self-serve connections to their own systems inside its product rather than filing support requestsnot Integromat
  • A vendor exposing connected systems to an AI agent that needs governed, auditable access rather than direct credential handlingnot Integromat
  • A team replacing a growing pile of one-off connectors whose maintenance is consuming a disproportionate share of engineering timenot Integromat

Integromat

  • workflow automationnot Alloy Automation
  • integration between appsnot Alloy Automation
  • task automationnot Alloy Automation

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Alloy Automation

  • The company has repositioned more than once, from ecommerce workflow automation to embedded integrations and now towards AI agent connectivity, so older reviews and comparisons describe a product that no longer matches what is sold today.
  • It is routinely confused with Alloy, the identity and KYC platform, which causes real procurement and security-review confusion and means published comparisons frequently discuss the wrong company entirely.
  • Connector depth is the vendor decision, so a connector that exists may not cover the objects or write operations your feature needs, and you have limited ability to extend it yourself.
  • Embedding a third party into your customers integration experience means their uptime and their rate limits become your support tickets, with your brand on the failure.
  • Pricing is unpublished and scales with connected users, so a successful product that drives integration adoption sees this cost grow in step with its own success rather than flattening out.

Integromat

  • The free plan enforces a 15 minute minimum interval between runs, so nothing near real time is possible without paying
  • Free is limited to 2 active scenarios, a 5 MB file size and 7 days of execution logs
  • Billing is per credit where each module action counts as one, so a scenario with many steps consumes credits far faster than its run count suggests
  • Make API access requires a paid plan
  • Priority execution and full text log search are Pro features
  • Overage protection is Enterprise only, so cheaper plans can run up charges

Pricing, plan by plan

Alloy Automation

On request
  • Alloy Embedded and Unified API$undefined/year
    • Quoted by connector count, connected user volume and product mix
    • Separate commercial terms for Embedded, Unified API and MCP offerings
    • Annual agreement typical

Integromat

Free
  • FreeFree
    • 1000 credits monthly
    • basic workflow builder
    • access to 3000+ apps
  • Core$9/month
    • 10k credits
    • unlimited active scenarios
    • scheduled scenarios down to the minute
  • Pro$16/month
    • 10k credits
    • priority execution
    • custom variables
  • Teams$29/month
    • 10k credits
    • team collaboration
    • team roles

Which should you pick?

Choose Alloy Automation if

  • You need embedded ipaas.
  • You also want unified api.
Alloy Automation review

Choose Integromat if

  • You need visual workflow builder.
  • You want to start without paying.
  • You work on Web, Api.
  • You also want webhooks.
Integromat review

Questions people ask

Is Alloy Automation or Integromat better?
Neither clearly leads. Alloy Automation starts at On request and Integromat at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Alloy Automation or Integromat?
Integromat has a free tier; the other does not. Paid plans start at On request for Alloy Automation and Free for Integromat.
Does Alloy Automation or Integromat run on more platforms?
Alloy Automation runs on Web. Integromat runs on Web, Api.
Can I use Integromat for free?
Yes. Integromat has a free tier, so you can try it without paying. Alloy Automation starts at On request.
What is Alloy Automation best used for?
Alloy Automation is most often used for a commerce or operations saas whose sales cycles keep stalling on a missing integration that engineering cannot schedule, a software company that wants its customers to self-serve connections to their own systems inside its product rather than filing support requests, a vendor exposing connected systems to an ai agent that needs governed, auditable access rather than direct credential handling, a team replacing a growing pile of one-off connectors whose maintenance is consuming a disproportionate share of engineering time. Of those, a commerce or operations saas whose sales cycles keep stalling on a missing integration that engineering cannot schedule and a software company that wants its customers to self-serve connections to their own systems inside its product rather than filing support requests are not what Integromat is typically brought in for.
What can Alloy Automation do that Integromat cannot?
Alloy Automation covers Embedded iPaaS, Unified API, Connectivity API, MCP support. Integromat covers Visual workflow builder, Webhooks, Conditional logic, Scheduling. Both handle Data transformation, Error handling.

Answered from the vendors’ own pages

Alloy Automation: Is this the same as Alloy the KYC company?

No. Alloy Automation is embedded integration infrastructure. Alloy is a separate identity decisioning and KYC platform used by banks. The name collision is a common source of confusion.

Integromat: What is the free tier for Make?

Make's free tier provides 1,000 credits monthly, access to 3,000+ apps, a basic no-code workflow builder, and a 15-minute minimum interval between scenario runs.

Source
Alloy Automation: Is it still an ecommerce automation tool?

Not primarily. It started there, launched a unified API in 2023, and now positions as embedded integration infrastructure including MCP for AI agents.

Integromat: Can I save money with annual billing on Make?

Yes, Make offers 15% or more savings when paying annually instead of monthly billing.

Source
Alloy Automation: What does it cost?

Not published. Quoted by connector count, connected user volume and which of the embedded, unified API and MCP products you take.

Integromat: How does Make's credit system work?

Each module action in Make consumes credits, with most basic actions using one credit per execution. Credits expire monthly for monthly plans or annually for yearly subscriptions.

Source
Alloy Automation: Can we self-host it?

No. It is a hosted commercial platform, unlike source-available alternatives such as Nango.

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