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Automation Integration · head to head

Informatica vs Integromat

Informatica logo

Informatica

Automation Integration

The enterprise data management leader

From
$3000/month
Rated
-
Full reviewWebsite
Integromat logo

Integromat

Automation Integration

Automate your workflow

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Integromat has a free tier, so it costs nothing to try first.
  • Each has a real cost: Informatica no dollar figure is published for any service, and every route ends at a quote request; Integromat the free plan enforces a 15 minute minimum interval between runs, so nothing near real time is possible without paying
  • They diverge on capability: Informatica covers Data integration, Integromat covers Visual workflow builder.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Informatica and Integromat actually diverge.

Attributes where Informatica and Integromat differ
AttributeInformaticaIntegromat
Starting price$3000/monthFree
Pricing modelsubscriptionfreemium
Free tierNoYes
PlatformsWeb, On-premiseWeb, Api
Founded19932013

Identical on both: user rating (Not yet rated), category (Automation Integration).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Informatica

  • Data integration
  • Master data management
  • Data quality
  • Data governance
  • Real-time sync
  • Monitoring
  • Analytics
  • 1000+ connectors

Only in Integromat

  • Visual workflow builder
  • Webhooks
  • Data transformation
  • Error handling
  • Conditional logic
  • Scheduling
  • Team collaboration
  • 1000+ apps

Both cover

  • GDPR
  • Cloud deployment
  • Web support
  • Multiple language support

What people use each for

The jobs each tool is most often brought in to do.

Informatica

  • Enterprise data integration and ETL across cloud and on premise systemsnot Integromat
  • Master data management and data quality at organisation scalenot Integromat

Integromat

  • workflow automationnot Informatica
  • integration between appsnot Informatica
  • task automationnot Informatica

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Informatica

  • No dollar figure is published for any service, and every route ends at a quote request
  • Consumption is measured in Informatica Processing Units, calculated per scaler across agent usage, ingestion volume and other inputs, so the unit itself is composite and hard to forecast
  • Master data management is billed separately on a per domain records basis
  • The pricing page presents ROI statistics rather than rates

Integromat

  • The free plan enforces a 15 minute minimum interval between runs, so nothing near real time is possible without paying
  • Free is limited to 2 active scenarios, a 5 MB file size and 7 days of execution logs
  • Billing is per credit where each module action counts as one, so a scenario with many steps consumes credits far faster than its run count suggests
  • Make API access requires a paid plan
  • Priority execution and full text log search are Pro features
  • Overage protection is Enterprise only, so cheaper plans can run up charges

Pricing, plan by plan

Informatica

$3000/month
  • Starter$3000/month
    • Basic data integration
  • Professional$8000/month
    • Advanced features
    • Priority support
  • Enterprise$20000/month
    • Custom solutions
    • Dedicated support

Integromat

Free
  • FreeFree
    • 1000 credits monthly
    • basic workflow builder
    • access to 3000+ apps
  • Core$9/month
    • 10k credits
    • unlimited active scenarios
    • scheduled scenarios down to the minute
  • Pro$16/month
    • 10k credits
    • priority execution
    • custom variables
  • Teams$29/month
    • 10k credits
    • team collaboration
    • team roles

Which should you pick?

Choose Informatica if

  • You need data integration.
  • You work on Web, On-premise.
  • You also want master data management.
Informatica review

Choose Integromat if

  • You need visual workflow builder.
  • You want to start without paying.
  • You work on Web, Api.
  • You also want webhooks.
Integromat review

Questions people ask

Is Informatica or Integromat better?
Neither clearly leads. Informatica starts at $3000/month and Integromat at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Informatica or Integromat?
Integromat has a free tier; the other does not. Paid plans start at $3000/month for Informatica and Free for Integromat.
Does Informatica or Integromat run on more platforms?
Informatica runs on Web, On-premise. Integromat runs on Web, Api.
Can I use Integromat for free?
Yes. Integromat has a free tier, so you can try it without paying. Informatica starts at $3000/month.
What is Informatica best used for?
Informatica is most often used for enterprise data integration and etl across cloud and on premise systems, master data management and data quality at organisation scale. Of those, enterprise data integration and etl across cloud and on premise systems and master data management and data quality at organisation scale are not what Integromat is typically brought in for.
What can Informatica do that Integromat cannot?
Informatica covers Data integration, Master data management, Data quality, Data governance. Integromat covers Visual workflow builder, Webhooks, Data transformation, Error handling. Both handle GDPR, Cloud deployment, Web support, Multiple language support.

Answered from the vendors’ own pages

Informatica: How much does Informatica cost?

Informatica uses consumption-based, volume-based pricing through Informatica Processing Units (IPUs). Customers pay for what they use with automatic scaling capability. Specific pricing is not published; customers must request a personalized demo or contact sales for quotes.

Source
Integromat: What is the free tier for Make?

Make's free tier provides 1,000 credits monthly, access to 3,000+ apps, a basic no-code workflow builder, and a 15-minute minimum interval between scenario runs.

Source
Informatica: How is Informatica pricing calculated?

IPU consumption is calculated per scaler based on usage including Secure Agent, CDI-e, and Data Mass Ingestion volume. The platform includes a built-in dashboard that automatically tracks usage and provides real-time visibility with consumption threshold alerts.

Source
Integromat: Can I save money with annual billing on Make?

Yes, Make offers 15% or more savings when paying annually instead of monthly billing.

Source
Informatica: Can I scale Informatica services without long-term commitment?

Yes, Informatica allows customers to swap services as needed and access new eligible services automatically upon release, paying only for required services at any given time. Specific pricing for different configurations requires contacting sales.

Source
Integromat: How does Make's credit system work?

Each module action in Make consumes credits, with most basic actions using one credit per execution. Credits expire monthly for monthly plans or annually for yearly subscriptions.

Source
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