Influencer Marketing · head to head
Influential vs Afluencer
Influential
Influencer Marketing
Enterprise influencer marketing platform
- From
- On request
- Rated
- -
Afluencer
Influencer Marketing
Blockchain-powered influencer marketing network
- From
- Free
- Rated
- -
The short version
- Only Afluencer has a free tier, so it costs nothing to try first.
- Each has a real cost: Influential influential now presents Captiv8 as its platform, so the software is the Captiv8 product rather than a separate Influential tool; Afluencer the brand plans jump from free straight to $649 a month, with no tier between the marketplace listing and Standard
- They diverge on capability: Influential covers Content tracking, Afluencer covers Smart contracts.
Where they differ
Only the attributes on which Influential and Afluencer actually diverge.
| Attribute | Influential | Afluencer |
|---|---|---|
| Starting price | On request | Free |
| Free tier | No | Yes |
| Founded | 2013 | 2021 |
Identical on both: pricing model (subscription), platforms (Web, Api), user rating (Not yet rated), category (Influencer Marketing).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Influential
- Content tracking
- Audience analysis
- ROI measurement
- Content library
- Advanced reporting
- Salesforce
- SOC2
Only in Afluencer
- Smart contracts
- Blockchain payments
- Portfolio management
- Content rights tracking
- Ethereum
- Polygon
- Blockchain
- Smart Contracts
Both cover
- Creator discovery
- Campaign management
- Performance analytics
- TikTok
- YouTube
- Cloud deployment
- Web support
- Api support
- English language support
What people use each for
The jobs each tool is most often brought in to do.
Influential
- Matching brands to creators using audience and performance datanot Afluencer
- Running large brand influencer campaigns as a managed engagementnot Afluencer
Afluencer
- Brands posting collaboration briefs to find creatorsnot Influential
- Outreach to influencers at volume on the paid tiersnot Influential
- Managing product send-outs and creator paymentsnot Influential
- Creators applying to brand collaborationsnot Influential
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Influential
- Influential now presents Captiv8 as its platform, so the software is the Captiv8 product rather than a separate Influential tool
- No price, package or minimum is published; the site offers only a 30-minute call
Afluencer
- The brand plans jump from free straight to $649 a month, with no tier between the marketplace listing and Standard
- Standard is metered at 1,000 outreach messages a month and Pro at 5,000
- The Pro plan at $1,049 a month is sold with 3 or more seats
- Creators are metered too, at 90 application credits a month on the $29 Macro plan and 150 on the $79 Mega plan
Pricing, plan by plan
Influential
On request- Enterprise$undefined/month
- Creator discovery
- Campaign management
- Content tracking
Afluencer
Free- CreatorFree
- Profile creation
- Campaign access
- Smart contract payments
- Brand$99/month
- Campaign creation
- Creator search
- Analytics dashboard
Which should you pick?
Choose Influential if
- You need content tracking.
- You work on Web, Api.
- You also want audience analysis.
Choose Afluencer if
- You need smart contracts.
- You want to start without paying.
- You work on Web, Api.
- You also want blockchain payments.
Questions people ask
- Is Influential or Afluencer better?
- Neither clearly leads. Influential starts at On request and Afluencer at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Influential or Afluencer?
- Afluencer has a free tier; the other does not. Paid plans start at On request for Influential and Free for Afluencer.
- Does Influential or Afluencer run on more platforms?
- Both run on Web, Api, so platform support will not decide this one for you.
- Can I use Afluencer for free?
- Yes. Afluencer has a free tier, so you can try it without paying. Influential starts at On request.
- What is Influential best used for?
- Influential is most often used for matching brands to creators using audience and performance data, running large brand influencer campaigns as a managed engagement. Of those, matching brands to creators using audience and performance data and running large brand influencer campaigns as a managed engagement are not what Afluencer is typically brought in for.
- What can Influential do that Afluencer cannot?
- Influential covers Content tracking, Audience analysis, ROI measurement, Content library. Afluencer covers Smart contracts, Blockchain payments, Portfolio management, Content rights tracking. Both handle Creator discovery, Campaign management, Performance analytics, Instagram.