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Influencer Marketing · head to head

Influencity vs Umami

Influencity logo

Influencity

Influencer Marketing

Complete influencer marketing management

From
Free
Rated
-
Full reviewWebsite
Umami logo

Umami

Marketing

Open source, cookie-free web analytics you can self-host for the cost of a database

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Influencity specific pricing tiers and amounts are not published on the website; Umami there is no cohort analysis, retention curve, session replay or multi-touch attribution, so a marketing team that needs to justify channel spend will still buy a second tool and Umami becomes a supplementary dashboard.
  • They diverge on capability: Influencity covers AI-powered discovery, Umami covers Cookie-free tracking.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Influencity and Umami actually diverge.

Attributes where Influencity and Umami differ
AttributeInfluencityUmami
Pricing modelsubscriptionPer month by event count
PlatformsWeb, ApiWeb, Linux
CategoryInfluencer MarketingMarketing
Founded2014Unknown

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Influencity

  • AI-powered discovery
  • 200M+ profiles
  • Audience analysis
  • Campaign management
  • Performance analytics
  • Competitor benchmarking
  • Custom workflows
  • Team collaboration

Only in Umami

  • Cookie-free tracking
  • Self-hosting
  • Small tracking script
  • Custom events
  • Funnels and goals
  • Multi-site and teams
  • Public dashboards
  • API access

What people use each for

The jobs each tool is most often brought in to do.

Influencity

  • Influencer discoverynot Umami
  • Campaign managementnot Umami
  • Audience analysisnot Umami
  • Competitor researchnot Umami
  • ROI measurementnot Umami

Umami

  • A developer who wants traffic numbers on a personal or client site without adding a consent bannernot Influencity
  • An organisation whose legal or procurement team has ruled out sending visitor data to a US advertising companynot Influencity
  • A high-traffic site where hosted analytics priced by pageview band has become expensive and self-hosting removes the ceiling entirelynot Influencity
  • A team that wants analytics data in a database they already control so they can query and join it themselvesnot Influencity

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Influencity

  • Specific pricing tiers and amounts are not published on the website
  • Plans are customizable but price details only available through sales contact

Umami

  • There is no cohort analysis, retention curve, session replay or multi-touch attribution, so a marketing team that needs to justify channel spend will still buy a second tool and Umami becomes a supplementary dashboard.
  • Self-hosting is only free in licence terms; you own the database, the upgrades, the backups and the query performance at scale, and a busy site's events table grows quickly enough to need real attention.
  • Because it stores no persistent identifier, it cannot follow a user across devices or sessions in any meaningful way, which makes returning-visitor and lifetime-value questions unanswerable by design rather than by omission.
  • Cloud overage is billed per event beyond the plan allowance, so a traffic spike or a badly instrumented custom event can produce a bill materially above the $20 or $200 headline before anyone notices.
  • It is maintained by a small team, so the pace of new capability is modest and enterprise expectations such as SSO, granular role permissions and formal support agreements are limited compared with commercial analytics vendors.

Pricing, plan by plan

Influencity

Free
  • FreeFree
    • Limited searches
    • Basic profiles
    • 5 lists
  • Basic$168/month
    • 5,000 searches
    • Full profiles
    • Campaign management
  • Professional$348/month
    • 15,000 searches
    • Advanced analytics
    • Team collaboration
  • Business$698/month
    • Unlimited searches
    • API access
    • Custom workflows

Umami

Free
  • Self-hostedFree
    • MIT licensed, no licence fee
    • No event limit imposed by the software
    • Unlimited websites and users
  • Cloud HobbyFree
    • Up to 100,000 events per month
    • 3 websites
    • 6 months data retention
  • Cloud Pro$20/month
    • Up to 1,000,000 events per month
    • Unlimited websites
    • Unlimited team members
  • Cloud Business$200/month
    • Up to 10,000,000 events per month
    • All Pro features
    • Higher volume overage rate

Which should you pick?

Choose Influencity if

  • You need ai-powered discovery.
  • You want to start without paying.
  • You work on Web, Api.
  • You also want 200m+ profiles.
Influencity review

Choose Umami if

  • You need cookie-free tracking.
  • You want to start without paying.
  • You work on Web, Linux.
  • You also want self-hosting.
Umami review

Questions people ask

Is Influencity or Umami better?
Neither clearly leads. Influencity starts at Free and Umami at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Influencity or Umami?
Influencity starts at Free and Umami at Free.
Does Influencity or Umami run on more platforms?
Influencity runs on Web, Api. Umami runs on Web, Linux.
Can I use Influencity for free?
Both have a free tier, so you can try either at no cost before committing.
What is Influencity best used for?
Influencity is most often used for influencer discovery, campaign management, audience analysis, competitor research. Of those, influencer discovery and campaign management are not what Umami is typically brought in for.
What can Influencity do that Umami cannot?
Influencity covers AI-powered discovery, 200M+ profiles, Audience analysis, Campaign management. Umami covers Cookie-free tracking, Self-hosting, Small tracking script, Custom events.

Answered from the vendors’ own pages

Influencity: How much does Influencity cost?

Influencity specific pricing is not published online. The platform offers multiple customizable plan tiers based on team size, campaign volume, and goals with both monthly and annual billing options. Annual billing provides a lower effective monthly cost than monthly plans.

Source
Umami: Is Umami really free?

Self-hosted, yes; it is MIT licensed with no event cap. You pay for the server and database. Umami Cloud has a free tier at 100,000 events a month and paid tiers from $20.

Influencity: Is there a free trial for Influencity?

Yes, Influencity includes a 7-day free trial on all plans that provides access to core capabilities including creator discovery, audience analytics, and campaign management features.

Source
Umami: Do I need a cookie consent banner?

For Umami analytics specifically, generally no, because it sets no cookies and stores no personal data. Other tags on your site may still require one.

Influencity: What are Influencity's usage limits by plan?

Usage limits for creator analyses and tracked creators vary by plan tier, but specific numbers are not published on the pricing page. Plans include customizable limits based on team needs.

Source
Umami: Can it replace Google Analytics?

For traffic, referrers and event counts, yes. For attribution modelling, audiences and advertising integration, no.

Umami: What does it need to run?

A container and a PostgreSQL or MySQL database. Most people deploy it on infrastructure they already pay for.

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