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Influencer Marketing · head to head

NeoReach vs Umami

NeoReach logo

NeoReach

Influencer Marketing

Data-driven influencer marketing for enterprises

From
On request
Rated
-
Full reviewWebsite
Umami logo

Umami

Marketing

Open source, cookie-free web analytics you can self-host for the cost of a database

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Umami has a free tier, so it costs nothing to try first.
  • Each has a real cost: NeoReach pricing is by quote only, with no rate, minimum or named cost driver published; the vendor requires a 45-minute call with a senior specialist and states it tailors a proposal in 10 days; Umami there is no cohort analysis, retention curve, session replay or multi-touch attribution, so a marketing team that needs to justify channel spend will still buy a second tool and Umami becomes a supplementary dashboard.
  • They diverge on capability: NeoReach covers Influencer database, Umami covers Cookie-free tracking.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which NeoReach and Umami actually diverge.

Attributes where NeoReach and Umami differ
AttributeNeoReachUmami
Starting priceOn requestFree
Pricing modelsubscriptionPer month by event count
Free tierNoYes
PlatformsWeb, ApiWeb, Linux
CategoryInfluencer MarketingMarketing
Founded2013Unknown

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in NeoReach

  • Influencer database
  • Audience demographics
  • Campaign management
  • Fraud detection
  • ROI tracking
  • Social listening
  • Competitive analysis
  • Salesforce

Only in Umami

  • Cookie-free tracking
  • Self-hosting
  • Small tracking script
  • Custom events
  • Funnels and goals
  • Multi-site and teams
  • Public dashboards

Both cover

  • API access

What people use each for

The jobs each tool is most often brought in to do.

NeoReach

  • Outsourcing influencer campaign strategy and execution to a managed teamnot Umami
  • Searching an index of creators for campaign castingnot Umami
  • Reporting on influencer spend and performance for large brand programsnot Umami

Umami

  • A developer who wants traffic numbers on a personal or client site without adding a consent bannernot NeoReach
  • An organisation whose legal or procurement team has ruled out sending visitor data to a US advertising companynot NeoReach
  • A high-traffic site where hosted analytics priced by pageview band has become expensive and self-hosting removes the ceiling entirelynot NeoReach
  • A team that wants analytics data in a database they already control so they can query and join it themselvesnot NeoReach

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

NeoReach

  • Pricing is by quote only, with no rate, minimum or named cost driver published; the vendor requires a 45-minute call with a senior specialist and states it tailors a proposal in 10 days
  • NeoReach is delivered as a managed service with capabilities sold a la carte rather than as a self-serve subscription

Umami

  • There is no cohort analysis, retention curve, session replay or multi-touch attribution, so a marketing team that needs to justify channel spend will still buy a second tool and Umami becomes a supplementary dashboard.
  • Self-hosting is only free in licence terms; you own the database, the upgrades, the backups and the query performance at scale, and a busy site's events table grows quickly enough to need real attention.
  • Because it stores no persistent identifier, it cannot follow a user across devices or sessions in any meaningful way, which makes returning-visitor and lifetime-value questions unanswerable by design rather than by omission.
  • Cloud overage is billed per event beyond the plan allowance, so a traffic spike or a badly instrumented custom event can produce a bill materially above the $20 or $200 headline before anyone notices.
  • It is maintained by a small team, so the pace of new capability is modest and enterprise expectations such as SSO, granular role permissions and formal support agreements are limited compared with commercial analytics vendors.

Pricing, plan by plan

NeoReach

On request
  • Platform$undefined/month
    • Influencer search
    • Campaign management
    • Analytics
  • Managed Services$undefined/campaign
    • Strategy
    • Execution
    • Reporting

Umami

Free
  • Self-hostedFree
    • MIT licensed, no licence fee
    • No event limit imposed by the software
    • Unlimited websites and users
  • Cloud HobbyFree
    • Up to 100,000 events per month
    • 3 websites
    • 6 months data retention
  • Cloud Pro$20/month
    • Up to 1,000,000 events per month
    • Unlimited websites
    • Unlimited team members
  • Cloud Business$200/month
    • Up to 10,000,000 events per month
    • All Pro features
    • Higher volume overage rate

Which should you pick?

Choose NeoReach if

  • You need influencer database.
  • You work on Web, Api.
  • You also want audience demographics.
NeoReach review

Choose Umami if

  • You need cookie-free tracking.
  • You want to start without paying.
  • You work on Web, Linux.
  • You also want self-hosting.
Umami review

Questions people ask

Is NeoReach or Umami better?
Neither clearly leads. NeoReach starts at On request and Umami at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, NeoReach or Umami?
Umami has a free tier; the other does not. Paid plans start at On request for NeoReach and Free for Umami.
Does NeoReach or Umami run on more platforms?
NeoReach runs on Web, Api. Umami runs on Web, Linux.
Can I use Umami for free?
Yes. Umami has a free tier, so you can try it without paying. NeoReach starts at On request.
What is NeoReach best used for?
NeoReach is most often used for outsourcing influencer campaign strategy and execution to a managed team, searching an index of creators for campaign casting, reporting on influencer spend and performance for large brand programs. Of those, outsourcing influencer campaign strategy and execution to a managed team and searching an index of creators for campaign casting are not what Umami is typically brought in for.
What can NeoReach do that Umami cannot?
NeoReach covers Influencer database, Audience demographics, Campaign management, Fraud detection. Umami covers Cookie-free tracking, Self-hosting, Small tracking script, Custom events. Both handle API access.

Answered from the vendors’ own pages

NeoReach: How does NeoReach price its services?

NeoReach explicitly states 'Pricing is custom because campaigns are, scaled to scope, channels, and creator tier, and we're transparent about it from the first conversation.' No published pricing tiers or standard rates exist; all pricing is customized during consultation.

Source
Umami: Is Umami really free?

Self-hosted, yes; it is MIT licensed with no event cap. You pay for the server and database. Umami Cloud has a free tier at 100,000 events a month and paid tiers from $20.

NeoReach: How do I get a NeoReach quote?

NeoReach offers a free 30-minute strategy call with a senior strategist to discuss campaign goals, objectives, and budget. Pricing quotes are tailored following this initial consultation based on campaign scope, channels, and creator tier levels.

Source
Umami: Do I need a cookie consent banner?

For Umami analytics specifically, generally no, because it sets no cookies and stores no personal data. Other tags on your site may still require one.

Umami: Can it replace Google Analytics?

For traffic, referrers and event counts, yes. For attribution modelling, audiences and advertising integration, no.

Umami: What does it need to run?

A container and a PostgreSQL or MySQL database. Most people deploy it on infrastructure they already pay for.

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