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Influencer Marketing · head to head

HypeAuditor vs Umami

HypeAuditor logo

HypeAuditor

Influencer Marketing

AI-powered influencer analytics and discovery

From
Free
Rated
-
Full reviewWebsite
Umami logo

Umami

Marketing

Open source, cookie-free web analytics you can self-host for the cost of a database

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: HypeAuditor no pricing information disclosed on pricing page; specific plan costs and features not published; Umami there is no cohort analysis, retention curve, session replay or multi-touch attribution, so a marketing team that needs to justify channel spend will still buy a second tool and Umami becomes a supplementary dashboard.
  • They diverge on capability: HypeAuditor covers AI fraud detection, Umami covers Cookie-free tracking.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which HypeAuditor and Umami actually diverge.

Attributes where HypeAuditor and Umami differ
AttributeHypeAuditorUmami
Pricing modelfreemiumPer month by event count
PlatformsWebWeb, Linux
CategoryInfluencer MarketingMarketing
Founded2017Unknown

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in HypeAuditor

  • AI fraud detection
  • Audience quality score
  • Demographic analysis
  • Competitor tracking
  • Influencer discovery
  • Campaign analytics
  • Market analysis
  • Trend reports

Only in Umami

  • Cookie-free tracking
  • Self-hosting
  • Small tracking script
  • Custom events
  • Funnels and goals
  • Multi-site and teams
  • Public dashboards
  • API access

What people use each for

The jobs each tool is most often brought in to do.

HypeAuditor

  • Influencer identification and vetting for marketing campaignsnot Umami
  • Social media analytics and performance measurementnot Umami
  • Influencer marketing campaign management and ROI trackingnot Umami

Umami

  • A developer who wants traffic numbers on a personal or client site without adding a consent bannernot HypeAuditor
  • An organisation whose legal or procurement team has ruled out sending visitor data to a US advertising companynot HypeAuditor
  • A high-traffic site where hosted analytics priced by pageview band has become expensive and self-hosting removes the ceiling entirelynot HypeAuditor
  • A team that wants analytics data in a database they already control so they can query and join it themselvesnot HypeAuditor

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

HypeAuditor

  • No pricing information disclosed on pricing page; specific plan costs and features not published
  • Freemium model mentioned with free media plans and campaign management available, but tier names and costs not detailed
  • Demo and contact sales required to obtain pricing, preventing transparent cost comparison

Umami

  • There is no cohort analysis, retention curve, session replay or multi-touch attribution, so a marketing team that needs to justify channel spend will still buy a second tool and Umami becomes a supplementary dashboard.
  • Self-hosting is only free in licence terms; you own the database, the upgrades, the backups and the query performance at scale, and a busy site's events table grows quickly enough to need real attention.
  • Because it stores no persistent identifier, it cannot follow a user across devices or sessions in any meaningful way, which makes returning-visitor and lifetime-value questions unanswerable by design rather than by omission.
  • Cloud overage is billed per event beyond the plan allowance, so a traffic spike or a badly instrumented custom event can produce a bill materially above the $20 or $200 headline before anyone notices.
  • It is maintained by a small team, so the pace of new capability is modest and enterprise expectations such as SSO, granular role permissions and formal support agreements are limited compared with commercial analytics vendors.

Pricing, plan by plan

HypeAuditor

Free

No published plan breakdown. See the HypeAuditor review.

Umami

Free
  • Self-hostedFree
    • MIT licensed, no licence fee
    • No event limit imposed by the software
    • Unlimited websites and users
  • Cloud HobbyFree
    • Up to 100,000 events per month
    • 3 websites
    • 6 months data retention
  • Cloud Pro$20/month
    • Up to 1,000,000 events per month
    • Unlimited websites
    • Unlimited team members
  • Cloud Business$200/month
    • Up to 10,000,000 events per month
    • All Pro features
    • Higher volume overage rate

Which should you pick?

Choose HypeAuditor if

  • You need ai fraud detection.
  • You want to start without paying.
  • You also want audience quality score.
HypeAuditor review

Choose Umami if

  • You need cookie-free tracking.
  • You want to start without paying.
  • You work on Web, Linux.
  • You also want self-hosting.
Umami review

Questions people ask

Is HypeAuditor or Umami better?
Neither clearly leads. HypeAuditor starts at Free and Umami at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, HypeAuditor or Umami?
HypeAuditor starts at Free and Umami at Free.
Does HypeAuditor or Umami run on more platforms?
HypeAuditor runs on Web. Umami runs on Web, Linux.
Can I use HypeAuditor for free?
Both have a free tier, so you can try either at no cost before committing.
What is HypeAuditor best used for?
HypeAuditor is most often used for influencer identification and vetting for marketing campaigns, social media analytics and performance measurement, influencer marketing campaign management and roi tracking. Of those, influencer identification and vetting for marketing campaigns and social media analytics and performance measurement are not what Umami is typically brought in for.
What can HypeAuditor do that Umami cannot?
HypeAuditor covers AI fraud detection, Audience quality score, Demographic analysis, Competitor tracking. Umami covers Cookie-free tracking, Self-hosting, Small tracking script, Custom events.

Answered from the vendors’ own pages

HypeAuditor: How much does HypeAuditor cost?

HypeAuditor pricing is not published on the pricing page. The platform offers a freemium model with free media plans, campaign management, and demo versions of other features, but specific plan costs require requesting a demo or contacting sales.

Source
Umami: Is Umami really free?

Self-hosted, yes; it is MIT licensed with no event cap. You pay for the server and database. Umami Cloud has a free tier at 100,000 events a month and paid tiers from $20.

HypeAuditor: Does HypeAuditor have a free plan?

HypeAuditor offers free media plans, campaign management, and demo versions of premium features available after signup, with upgrade options available.

Source
Umami: Do I need a cookie consent banner?

For Umami analytics specifically, generally no, because it sets no cookies and stores no personal data. Other tags on your site may still require one.

HypeAuditor: How do I get HypeAuditor pricing?

Specific pricing requires requesting a demo through the pricing page or contacting the sales team directly, as costs are not published online.

Source
Umami: Can it replace Google Analytics?

For traffic, referrers and event counts, yes. For attribution modelling, audiences and advertising integration, no.

Umami: What does it need to run?

A container and a PostgreSQL or MySQL database. Most people deploy it on infrastructure they already pay for.

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