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IDENTIFIX vs CARFAX for Dealers

IDENTIFIX logo

IDENTIFIX

Software

Fix it the first time

From
$99/month
Rated
-
Full reviewWebsite
CARFAX for Dealers logo

CARFAX for Dealers

Software

Show them the CARFAX

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: IDENTIFIX promotional monthly pricing reverts after 2 months: Pro Academy rises from $278/mo to $298/mo and Pro rises from $268/mo to $288/mo; CARFAX for Dealers the App Store listing (publisher CARFAX, Inc.) states the app requires an existing CARFAX for Dealers business account login, so it cannot be evaluated or purchased as a standalone app without a separate commercial dealer contract already in place.
  • They diverge on capability: IDENTIFIX covers Direct-Hit database, CARFAX for Dealers covers Vehicle history reports.

Where they differ

Only the attributes on which IDENTIFIX and CARFAX for Dealers actually diverge.

Attributes where IDENTIFIX and CARFAX for Dealers differ
AttributeIDENTIFIXCARFAX for Dealers
Starting price$99/monthOn request
PlatformsWeb, Desktop, MobileWeb, Mobile, Api
Founded19871984

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in IDENTIFIX

  • Direct-Hit database
  • Confirmed fixes
  • OEM repair info
  • Wiring diagrams
  • TSB access
  • Component locators
  • Hotline support
  • Training videos

Only in CARFAX for Dealers

  • Vehicle history reports
  • Service history
  • Accident history
  • 1-Owner finder
  • CARFAX listings
  • Service retention
  • Dealer website tools
  • Customer leads

Both cover

  • Data encryption
  • Cloud deployment

What people use each for

The jobs each tool is most often brought in to do.

IDENTIFIX

  • Automotive repair shops looking up verified repair fixes and diagnostic data for specific vehiclesnot CARFAX for Dealers

CARFAX for Dealers

  • Vehicle historynot IDENTIFIX
  • Customer trustnot IDENTIFIX
  • Inventory merchandisingnot IDENTIFIX
  • Service retentionnot IDENTIFIX
  • Lead generationnot IDENTIFIX

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

IDENTIFIX

  • Promotional monthly pricing reverts after 2 months: Pro Academy rises from $278/mo to $298/mo and Pro rises from $268/mo to $288/mo
  • DIY plan at $29.99/mo limits database access to a single vehicle only, versus full vehicle database on Academy and Pro plans
  • Technician training and certification prep are excluded from the Pro plan and included only on the pricier Academy plan

CARFAX for Dealers

  • The App Store listing (publisher CARFAX, Inc.) states the app requires an existing CARFAX for Dealers business account login, so it cannot be evaluated or purchased as a standalone app without a separate commercial dealer contract already in place.

Pricing, plan by plan

IDENTIFIX

$99/month
  • Direct-Hit$99/month
    • Confirmed fixes
    • OEM information
    • Wiring diagrams
  • Direct-Hit Pro$159/month
    • Everything in Direct-Hit
    • Hotline calls
    • Expert assistance
  • Shop Plus$249/month
    • Everything in Pro
    • Multiple users
    • Shop management

CARFAX for Dealers

On request
  • Basic$undefined/month
    • Vehicle history reports
    • Inventory listings
    • Dealer website badge
  • Advantage$undefined/month
    • Everything in Basic
    • CARFAX Hot Listings
    • Service retention tools
  • Advantage Plus$undefined/month
    • Everything in Advantage
    • Snap report
    • 1-owner leads

Which should you pick?

Choose IDENTIFIX if

  • You need direct-hit database.
  • You work on Web, Desktop, Mobile.
  • You also want confirmed fixes.
IDENTIFIX review

Choose CARFAX for Dealers if

  • You need vehicle history reports.
  • You work on Web, Mobile, Api.
  • You also want service history.
CARFAX for Dealers review

Questions people ask

Is IDENTIFIX or CARFAX for Dealers better?
Neither clearly leads. IDENTIFIX starts at $99/month and CARFAX for Dealers at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, IDENTIFIX or CARFAX for Dealers?
IDENTIFIX starts at $99/month and CARFAX for Dealers at On request.
Does IDENTIFIX or CARFAX for Dealers run on more platforms?
IDENTIFIX runs on Web, Desktop, Mobile. CARFAX for Dealers runs on Web, Mobile, Api.
What is IDENTIFIX best used for?
IDENTIFIX is most often used for automotive repair shops looking up verified repair fixes and diagnostic data for specific vehicles. Of those, automotive repair shops looking up verified repair fixes and diagnostic data for specific vehicles is not what CARFAX for Dealers is typically brought in for.
What can IDENTIFIX do that CARFAX for Dealers cannot?
IDENTIFIX covers Direct-Hit database, Confirmed fixes, OEM repair info, Wiring diagrams. CARFAX for Dealers covers Vehicle history reports, Service history, Accident history, 1-Owner finder. Both handle Data encryption, Cloud deployment.
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