Softwr

Automation Integration · head to head

Hightouch vs Losant

Hightouch logo

Hightouch

Automation Integration

Sync data from your warehouse to business tools

From
Free
Rated
-
Full reviewWebsite
Losant logo

Losant

Smart Home

Cloud-based IoT platform with visualization and workflow automation

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Hightouch the free tier allows only 2 active syncs, though destinations and user seats are unlimited; Losant no public pricing available; customizable pricing model requires sales contact before cost clarity
  • They diverge on capability: Hightouch covers Data syncing, Losant covers Device Connectivity.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Hightouch and Losant actually diverge.

Attributes where Hightouch and Losant differ
AttributeHightouchLosant
Pricing modelusage-basedsubscription
PlatformsWeb, ApiCloud, Mobile app, Web dashboard, Device integration
CategoryAutomation IntegrationSmart Home
Founded20202014

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Hightouch

  • Data syncing
  • Reverse ETL
  • Transformation
  • Real-time activation
  • Error handling
  • Monitoring
  • Scheduling
  • 200+ destinations

Only in Losant

  • Device Connectivity
  • Data Visualization
  • Workflow Engine
  • REST API
  • Mobile app
  • Dashboard builder
  • Alert system
  • Data export

What people use each for

The jobs each tool is most often brought in to do.

Hightouch

  • Composable Customer Data Platformnot Losant
  • Reverse ETL and data activationnot Losant

Losant

  • Enterprise IoT platforms requiring customized feature sets and deployment optionsnot Hightouch
  • Industrial organizations with complex device management and workflow automation needsnot Hightouch
  • Businesses seeking personalized pricing based on scale and specific use casesnot Hightouch

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Hightouch

  • The free tier allows only 2 active syncs, though destinations and user seats are unlimited
  • Neither paid product publishes a price, and both are described as usage based without stating the unit or the rate
  • Monthly active row thresholds and feature gates are not listed, so cost cannot be estimated before contacting sales

Losant

  • No public pricing available; customizable pricing model requires sales contact before cost clarity
  • Customers must fill out survey form before sales team provides any pricing details
  • Unable to estimate budget or compare costs against competitors without direct engagement

Pricing, plan by plan

Hightouch

Free
  • StarterFree
    • Limited syncs
    • Community support
  • Growth$200/month
    • Multiple syncs
    • Email support
  • Enterprise$1000/month
    • Unlimited syncs
    • Dedicated support

Losant

Free
  • SandboxFree
    • Limited devices
    • Basic features
    • Community support
  • Enterprise$500/month
    • Unlimited devices
    • Advanced analytics
    • Premium support

Which should you pick?

Choose Hightouch if

  • You need data syncing.
  • You want to start without paying.
  • You work on Web, Api.
  • You also want reverse etl.
Hightouch review

Choose Losant if

  • You need device connectivity.
  • You want to start without paying.
  • You work on Cloud, Mobile app, Web dashboard, Device integration.
  • You also want data visualization.
Losant review

Questions people ask

Is Hightouch or Losant better?
Neither clearly leads. Hightouch starts at Free and Losant at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Hightouch or Losant?
Hightouch starts at Free and Losant at Free.
Does Hightouch or Losant run on more platforms?
Hightouch runs on Web, Api. Losant runs on Cloud, Mobile app, Web dashboard, Device integration.
Can I use Hightouch for free?
Both have a free tier, so you can try either at no cost before committing.
What is Hightouch best used for?
Hightouch is most often used for composable customer data platform, reverse etl and data activation. Of those, composable customer data platform and reverse etl and data activation are not what Losant is typically brought in for.
What can Hightouch do that Losant cannot?
Hightouch covers Data syncing, Reverse ETL, Transformation, Real-time activation. Losant covers Device Connectivity, Data Visualization, Workflow Engine, REST API.

Answered from the vendors’ own pages

Hightouch: How much does Hightouch cost?

Hightouch uses usage-based pricing with the philosophy to 'only pay for what you use.' Specific dollar amounts are not published; prospects must request a demo for custom quotes.

Source
Losant: How does Losant's pricing work?

Losant's pricing is entirely customizable based on business needs. After filling out the inquiry form, a Losant sales team member contacts you with personalized pricing and details tailored to your requirements.

Source
Hightouch: Does Hightouch offer a free tier?

Yes, Hightouch offers a free Basic Reverse ETL tier with up to 2 active syncs, unlimited destination count, and unlimited user seats.

Source
Losant: Do you need to contact Losant sales to get a price quote?

Yes, Losant requires prospective customers to submit a form and wait for direct contact from the sales team to discuss pricing. Standard pricing rates are not publicly published.

Source
Hightouch: What pricing models does Hightouch offer?

Hightouch offers usage-based pricing for Agentic Marketing Platform and Composable CDP with no Monthly Tracked Users (MTU) limits and economies of scale as usage grows.

Source
Losant: What factors determine Losant's custom pricing?

While specific pricing factors aren't disclosed on the public site, customizable pricing typically depends on features, device count, API usage, and deployment requirements. Contact Losant sales to understand how these factors apply to your use case.

Source
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