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Automation Integration · head to head

Census vs Losant

Census logo

Census

Automation Integration

The reverse ETL infrastructure for data activation

From
Free
Rated
-
Full reviewWebsite
Losant logo

Losant

Smart Home

Cloud-based IoT platform with visualization and workflow automation

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Census census domain permanently redirects to Fivetran (301 redirect); Losant no public pricing available; customizable pricing model requires sales contact before cost clarity
  • They diverge on capability: Census covers Reverse ETL, Losant covers Device Connectivity.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Census and Losant actually diverge.

Attributes where Census and Losant differ
AttributeCensusLosant
Pricing modelusage-basedsubscription
PlatformsWeb, ApiCloud, Mobile app, Web dashboard, Device integration
CategoryAutomation IntegrationSmart Home
Founded20202014

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Census

  • Reverse ETL
  • Data syncing
  • Transformation
  • Real-time activation
  • Error handling
  • Monitoring
  • Analytics
  • 150+ destinations

Only in Losant

  • Device Connectivity
  • Data Visualization
  • Workflow Engine
  • REST API
  • Mobile app
  • Dashboard builder
  • Alert system
  • Data export

What people use each for

The jobs each tool is most often brought in to do.

Census

  • Syncing customer data from a warehouse into marketing and sales tools (reverse ETL)not Losant

Losant

  • Enterprise IoT platforms requiring customized feature sets and deployment optionsnot Census
  • Industrial organizations with complex device management and workflow automation needsnot Census
  • Businesses seeking personalized pricing based on scale and specific use casesnot Census

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Census

  • Census domain permanently redirects to Fivetran (301 redirect)
  • Exact per-tier pricing not listed; customers directed to contact sales or request quotes
  • Annual contracts offer up to 22% savings but discount terms not detailed
  • Usage rates vary by connection type; pricing examples show variance ($17–$202 for different sources)

Losant

  • No public pricing available; customizable pricing model requires sales contact before cost clarity
  • Customers must fill out survey form before sales team provides any pricing details
  • Unable to estimate budget or compare costs against competitors without direct engagement

Pricing, plan by plan

Census

Free
  • FreeFree
    • 500,000 monthly active rows (MAR) for connections
    • 3,500 MAR for activations
    • 5,000 monthly model runs (MMR) for transformations
  • Standard$null/month
    • Usage-based pricing for connections, transformations, activations
  • Enterprise$null/month
    • Greater flexibility and control
    • Custom pricing

Losant

Free
  • SandboxFree
    • Limited devices
    • Basic features
    • Community support
  • Enterprise$500/month
    • Unlimited devices
    • Advanced analytics
    • Premium support

Which should you pick?

Choose Census if

  • You need reverse etl.
  • You want to start without paying.
  • You work on Web, Api.
  • You also want data syncing.
Census review

Choose Losant if

  • You need device connectivity.
  • You want to start without paying.
  • You work on Cloud, Mobile app, Web dashboard, Device integration.
  • You also want data visualization.
Losant review

Questions people ask

Is Census or Losant better?
Neither clearly leads. Census starts at Free and Losant at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Census or Losant?
Census starts at Free and Losant at Free.
Does Census or Losant run on more platforms?
Census runs on Web, Api. Losant runs on Cloud, Mobile app, Web dashboard, Device integration.
Can I use Census for free?
Both have a free tier, so you can try either at no cost before committing.
What is Census best used for?
Census is most often used for syncing customer data from a warehouse into marketing and sales tools (reverse etl). Of those, syncing customer data from a warehouse into marketing and sales tools (reverse etl) is not what Losant is typically brought in for.
What can Census do that Losant cannot?
Census covers Reverse ETL, Data syncing, Transformation, Real-time activation. Losant covers Device Connectivity, Data Visualization, Workflow Engine, REST API.

Answered from the vendors’ own pages

Census: What happened to Census.com?

Census (formerly getcensus.com) has been acquired by Fivetran. The domain permanently redirects (301) to fivetran.com. Census functionality is now part of Fivetran's data platform.

Source
Losant: How does Losant's pricing work?

Losant's pricing is entirely customizable based on business needs. After filling out the inquiry form, a Losant sales team member contacts you with personalized pricing and details tailored to your requirements.

Source
Census: How much does Fivetran (formerly Census) cost?

Fivetran uses usage-based pricing. Free tier includes 500,000 monthly active rows (MAR) for connections, 3,500 MAR for activations, and 5,000 monthly model runs for transformations. Paid pricing depends on usage; example: Facebook Ads with 34,479 MAR costs $17.23/month; Snowflake-to-Salesforce with 12,007 MAR costs $202.01/month.

Source
Losant: Do you need to contact Losant sales to get a price quote?

Yes, Losant requires prospective customers to submit a form and wait for direct contact from the sales team to discuss pricing. Standard pricing rates are not publicly published.

Source
Census: Do Fivetran/Census offer discounts for annual commitments?

Yes, annual contracts offer up to 22% savings versus monthly pricing. Additional discounts are available for nonprofits, startups, and specific use cases.

Source
Losant: What factors determine Losant's custom pricing?

While specific pricing factors aren't disclosed on the public site, customizable pricing typically depends on features, device count, API usage, and deployment requirements. Contact Losant sales to understand how these factors apply to your use case.

Source
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