Maps · head to head
Bing Maps vs Motive
Bing Maps
Maps
Web mapping services with street maps, aerial imagery, and APIs for developers
- From
- On request
- Free plan
- No
Motive
Fleet Management
ELD compliance, AI dashcams and spend management for North American commercial fleets
- From
- On request
- Free plan
- No
The short version
- Each has a real cost: Bing Maps bing Maps for Enterprise is deprecated and will be retired by 6/30/2025 for free accounts and 6/30/2028 for enterprise accounts; Motive contracts are multi-year and per vehicle with hardware embedded, so a fleet that shrinks keeps paying for units that are sitting in a yard.
- They diverge on capability: Bing Maps covers Core Functionality, Motive covers ELD compliance.
- Prices and features above were last checked on 30 August 2026.
Where they differ
Only the attributes on which Bing Maps and Motive actually diverge.
Identical on both: starting price (On request), free tier (No), user rating (Not yet rated).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Bing Maps
- Core Functionality
- User Interface
Only in Motive
- ELD compliance
- AI dashcams
- GPS tracking
- Driver safety scoring
- Vehicle diagnostics
- Spend management
What people use each for
The jobs each tool is most often brought in to do.
Bing Maps
- Driving directions and turn-by-turn navigation guidancenot Motive
- Real-time traffic monitoring and road condition updatesnot Motive
- Commuter route planning with live traffic intelligencenot Motive
Motive
- A trucking fleet that must run FMCSA compliant electronic logs and wants cameras from the same vendornot Bing Maps
- An operator facing an insurance renewal that requires evidence of a driver coaching programmenot Bing Maps
- A construction fleet tracking both vehicles and unpowered assets such as trailers and generatorsnot Bing Maps
- A fleet suspecting fuel card misuse and wanting transactions matched against vehicle locationnot Bing Maps
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Bing Maps
- Bing Maps for Enterprise is deprecated and will be retired by 6/30/2025 for free accounts and 6/30/2028 for enterprise accounts
- All implementations must migrate to Azure Maps to avoid service disruption
Motive
- Contracts are multi-year and per vehicle with hardware embedded, so a fleet that shrinks keeps paying for units that are sitting in a yard.
- Driver facing cameras generate real workforce resistance, and fleets in tight labour markets have lost drivers over the rollout rather than the technology.
- Installation and calibration across a distributed fleet takes weeks of vehicle downtime, which is rarely costed into the comparison at the point of purchase.
- The rebrand from KeepTruckin means older documentation, integration guides and third-party references are inconsistent, which slows technical work on connections.
- Coverage depends on cellular networks, so remote route segments produce gaps in tracking and delayed log uploads that drivers then have to reconcile.
Pricing, plan by plan
Bing Maps
On requestNo published plan breakdown. See the Bing Maps review.
Motive
On request- Motive$undefined/year
- Per-vehicle subscription over a multi-year term
- Hardware supplied within the agreement rather than purchased outright
- Dashcams, asset trackers and spend management priced as separate lines
Which should you pick?
Choose Motive if
- You need eld compliance.
- You work on Web, iOS, Android.
- You also want ai dashcams.
Questions people ask
- Is Bing Maps or Motive better?
- Neither clearly leads. Bing Maps starts at On request and Motive at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Bing Maps or Motive?
- Bing Maps starts at On request and Motive at On request.
- Does Bing Maps or Motive run on more platforms?
- Bing Maps runs on Web. Motive runs on Web, iOS, Android.
- What is Bing Maps best used for?
- Bing Maps is most often used for driving directions and turn-by-turn navigation guidance, real-time traffic monitoring and road condition updates, commuter route planning with live traffic intelligence. Of those, driving directions and turn-by-turn navigation guidance and real-time traffic monitoring and road condition updates are not what Motive is typically brought in for.
- What can Bing Maps do that Motive cannot?
- Bing Maps covers Core Functionality, User Interface. Motive covers ELD compliance, AI dashcams, GPS tracking, Driver safety scoring.
Answered from the vendors’ own pages
Bing Maps: What happened to Bing Maps for Enterprise?
Bing Maps for Enterprise is deprecated and will be retired. Free account customers can continue using the service until 6/30/2025, while enterprise account customers can continue until 6/30/2028. Microsoft recommends migrating implementations to Azure Maps to avoid service disruptions.
SourceMotive: Is Motive the same company as KeepTruckin?
Yes. KeepTruckin renamed to Motive in 2022. The products and account relationships carried over.
Bing Maps: When will Bing Maps for Enterprise be discontinued?
Bing Maps for Enterprise retires 6/30/2025 for free accounts and 6/30/2028 for enterprise accounts. All implementations using Bing Maps for Enterprise REST APIs and SDKs must be updated to use Azure Maps before the retirement dates.
SourceMotive: Can hardware be bought outright?
It is normally supplied inside a multi-year subscription rather than sold, which is why the exit cost of a shrinking fleet is high.
Bing Maps: What should I use instead of Bing Maps?
Microsoft is transitioning customers to Azure Maps, which provides consumption-based pricing with volume-based discounts and pay-only-for-what-you-use cost structure. Azure Maps offers all mapping features without throttling.
SourceMotive: Does it work outside the United States?
Canada and Mexico are supported, including Canadian electronic logging requirements. Coverage elsewhere is limited.
Motive: Are the driver facing cameras optional?
Yes, road facing only configurations are available, and fleets worried about driver retention often start there.
Related pages
Other head to heads
- Bing Maps vs Mapbox
- Bing Maps vs Google Maps Platform
- Bing Maps vs HERE Technologies
- Bing Maps vs Apple Maps
- Bing Maps vs TomTom Developer Portal
- Bing Maps vs Geoapify
- Bing Maps vs MapTiler
- Bing Maps vs Correlator3D
- Bing Maps vs Mapillary
- Bing Maps vs OpenRouteService
- Bing Maps vs Stadia Maps
- Bing Maps vs Esri ArcGIS
- Bing Maps vs Navmii GPS
- Bing Maps vs Nominatim
- Bing Maps vs OpenLayers
- Bing Maps vs OpenStreetMap
- Bing Maps vs OsmAnd
- Bing Maps vs Lytx
- Bing Maps vs Samsara
- Bing Maps vs Geotab
- Bing Maps vs CalAmp
- Bing Maps vs Verizon Connect
- Bing Maps vs Whip Around
- Bing Maps vs Omnitracs
- Bing Maps vs Fleet Complete
- Bing Maps vs Uptake
- Bing Maps vs Webfleet
- Bing Maps vs GPS Trackit
- Bing Maps vs NexTraq
- Bing Maps vs Quartix
- Bing Maps vs Ridecell
- Bing Maps vs Zonar Systems
- Motive vs Mapbox
- Motive vs Google Maps Platform
- Motive vs HERE Technologies
- Motive vs Apple Maps
- Motive vs TomTom Developer Portal
- Motive vs Geoapify
- Motive vs MapTiler
- Motive vs Correlator3D
- Motive vs Mapillary
- Motive vs OpenRouteService
- Motive vs Stadia Maps
- Motive vs Esri ArcGIS
- Motive vs Navmii GPS
- Motive vs Nominatim
- Motive vs OpenLayers
- Motive vs OpenStreetMap
- Motive vs OsmAnd
- Motive vs Lytx
- Motive vs Samsara
- Motive vs Geotab
- Motive vs CalAmp
- Motive vs Verizon Connect
- Motive vs Whip Around
- Motive vs Omnitracs
- Motive vs Fleet Complete
- Motive vs Uptake
- Motive vs Webfleet
- Motive vs GPS Trackit
- Motive vs NexTraq
- Motive vs Quartix
- Motive vs Ridecell
- Motive vs Zonar Systems