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Maps · head to head

Atlas.co vs Motive

Atlas.co logo

Atlas.co

Maps

Browser-based collaborative GIS with published per-seat pricing and a free tier

From
Free
Free plan
Yes
Full reviewWebsite
Motive logo

Motive

Fleet Management

ELD compliance, AI dashcams and spend management for North American commercial fleets

From
On request
Free plan
No
Full reviewWebsite

The short version

  • Only Atlas.co has a free tier, so it costs nothing to try first.
  • Each has a real cost: Atlas.co analytical depth is a long way short of a mature GIS: there is no serious raster analysis, network analysis, topology editing or geodetic control, so complex work still goes back to QGIS or ArcGIS.; Motive contracts are multi-year and per vehicle with hardware embedded, so a fleet that shrinks keeps paying for units that are sitting in a yard.
  • They diverge on capability: Atlas.co covers Browser GIS, Motive covers ELD compliance.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Atlas.co and Motive actually diverge.

Attributes where Atlas.co and Motive differ
AttributeAtlas.coMotive
Starting priceFreeOn request
Pricing modelPer user per monthquote
Free tierYesNo
PlatformsWebWeb, iOS, Android
CategoryMapsFleet Management

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Atlas.co

  • Browser GIS
  • Workflow builder
  • Geocoding
  • Collaboration
  • Data import
  • Cheap viewer seats
  • Export and embed
  • AI credits

Only in Motive

  • ELD compliance
  • AI dashcams
  • GPS tracking
  • Driver safety scoring
  • Vehicle diagnostics
  • Spend management

What people use each for

The jobs each tool is most often brought in to do.

Atlas.co

  • A renewables developer screening sites against constraint layers who needs an answer this afternoon and has no GIS analyst availablenot Motive
  • A planning or property team that mainly needs colleagues to view and comment on maps, where $7 viewer seats replace expensive read-only GIS licencesnot Motive
  • A consultancy producing client-facing maps and embeds without maintaining desktop GIS installs across a distributed teamnot Motive
  • An analyst with an address spreadsheet who needs geocoding, buffering and a shareable map without learning a desktop GISnot Motive

Motive

  • A trucking fleet that must run FMCSA compliant electronic logs and wants cameras from the same vendornot Atlas.co
  • An operator facing an insurance renewal that requires evidence of a driver coaching programmenot Atlas.co
  • A construction fleet tracking both vehicles and unpowered assets such as trailers and generatorsnot Atlas.co
  • A fleet suspecting fuel card misuse and wanting transactions matched against vehicle locationnot Atlas.co

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Atlas.co

  • Analytical depth is a long way short of a mature GIS: there is no serious raster analysis, network analysis, topology editing or geodetic control, so complex work still goes back to QGIS or ArcGIS.
  • Geocoding and workflow runs are metered per tier, and a single large address batch can exhaust a month’s Pro allowance in one afternoon, forcing an upgrade for a one-off job.
  • The company is at pre-seed stage with roughly $2m raised and a small team, so buyers embedding it in a business process carry meaningful continuity risk.
  • Annual billing is required to get the advertised prices, which removes the flexibility that would otherwise make a young vendor a low-risk trial.
  • There is no offline or field capability at all, so any organisation whose spatial work includes data collection needs a second tool alongside it.

Motive

  • Contracts are multi-year and per vehicle with hardware embedded, so a fleet that shrinks keeps paying for units that are sitting in a yard.
  • Driver facing cameras generate real workforce resistance, and fleets in tight labour markets have lost drivers over the rollout rather than the technology.
  • Installation and calibration across a distributed fleet takes weeks of vehicle downtime, which is rarely costed into the comparison at the point of purchase.
  • The rebrand from KeepTruckin means older documentation, integration guides and third-party references are inconsistent, which slows technical work on connections.
  • Coverage depends on cellular networks, so remote route segments produce gaps in tracking and delayed log uploads that drivers then have to reconcile.

Pricing, plan by plan

Atlas.co

Free
  • StarterFree
    • 3 projects
    • 3 editors
    • 1 GB storage
  • Pro$23/month
    • 10 projects
    • 10 GB storage
    • 10,000 geocoding runs
  • Team$72/month
    • Unlimited projects
    • Viewer seats at $7 per month
    • 25,000 geocoding runs
  • Enterprise$undefined/year
    • Unlimited storage and workflows
    • 100,000 geocoding runs
    • White-labelled embeds

Motive

On request
  • Motive$undefined/year
    • Per-vehicle subscription over a multi-year term
    • Hardware supplied within the agreement rather than purchased outright
    • Dashcams, asset trackers and spend management priced as separate lines

Which should you pick?

Choose Atlas.co if

  • You need browser gis.
  • You want to start without paying.
  • You also want workflow builder.
Atlas.co review

Choose Motive if

  • You need eld compliance.
  • You work on Web, iOS, Android.
  • You also want ai dashcams.
Motive review

Questions people ask

Is Atlas.co or Motive better?
Neither clearly leads. Atlas.co starts at Free and Motive at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Atlas.co or Motive?
Atlas.co has a free tier; the other does not. Paid plans start at Free for Atlas.co and On request for Motive.
Does Atlas.co or Motive run on more platforms?
Atlas.co runs on Web. Motive runs on Web, iOS, Android.
Can I use Atlas.co for free?
Yes. Atlas.co has a free tier, so you can try it without paying. Motive starts at On request.
What is Atlas.co best used for?
Atlas.co is most often used for a renewables developer screening sites against constraint layers who needs an answer this afternoon and has no gis analyst available, a planning or property team that mainly needs colleagues to view and comment on maps, where $7 viewer seats replace expensive read-only gis licences, a consultancy producing client-facing maps and embeds without maintaining desktop gis installs across a distributed team, an analyst with an address spreadsheet who needs geocoding, buffering and a shareable map without learning a desktop gis. Of those, a renewables developer screening sites against constraint layers who needs an answer this afternoon and has no gis analyst available and a planning or property team that mainly needs colleagues to view and comment on maps, where $7 viewer seats replace expensive read-only gis licences are not what Motive is typically brought in for.
What can Atlas.co do that Motive cannot?
Atlas.co covers Browser GIS, Workflow builder, Geocoding, Collaboration. Motive covers ELD compliance, AI dashcams, GPS tracking, Driver safety scoring.

Answered from the vendors’ own pages

Atlas.co: How much does Atlas.co cost?

Starter is free, Pro is $23 per user per month and Team is $72 per editor per month with viewers at $7, all billed annually. Enterprise is quoted.

Motive: Is Motive the same company as KeepTruckin?

Yes. KeepTruckin renamed to Motive in 2022. The products and account relationships carried over.

Atlas.co: Can it replace ArcGIS or QGIS?

For visualisation, light analysis and sharing, often yes. For raster, network or geodetic work, no.

Motive: Can hardware be bought outright?

It is normally supplied inside a multi-year subscription rather than sold, which is why the exit cost of a shrinking fleet is high.

Atlas.co: What is the viewer seat?

A read-only seat at $7 per month on the Team plan, intended for stakeholders who consume maps rather than build them.

Motive: Does it work outside the United States?

Canada and Mexico are supported, including Canadian electronic logging requirements. Coverage elsewhere is limited.

Atlas.co: Where is the company based?

Oslo, Norway. It was founded in 2021 and has raised around $2m in pre-seed funding.

Motive: Are the driver facing cameras optional?

Yes, road facing only configurations are available, and fleets worried about driver retention often start there.

Atlas.co: Is there a free tier?

Yes, Starter gives three projects, three editors and 1 GB of storage with metered geocoding and workflow runs.

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