Softwr

Research · head to head

GWI vs Mouseflow

GWI logo

GWI

Research

Access human insights and consumer insights from real people, instantly

From
Free
Rated
-
Full reviewWebsite
Mouseflow logo

Mouseflow

Research

Session replay and heatmaps

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: GWI teams and Pro pricing requires contacting sales; no published rates for higher tiers; Mouseflow the free plan is 500 sessions a month, one website and one month of data retention
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which GWI and Mouseflow actually diverge.

Attributes where GWI and Mouseflow differ
AttributeGWIMouseflow
FoundedUnknown2009

Identical on both: starting price (Free), pricing model (subscription), free tier (Yes), platforms (Web), user rating (Not yet rated), category (Research).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in GWI

Nothing recorded that Mouseflow does not also cover.

Only in Mouseflow

  • Session Replay
  • 6 Types of Heatmaps
  • Funnels
  • Form Analytics
  • User Feedback
  • Google Analytics
  • Segment
  • HubSpot

What people use each for

The jobs each tool is most often brought in to do.

GWI

  • Supporting agency pitches with audience datanot Mouseflow
  • Selecting media channels with demographic insightsnot Mouseflow
  • Developing content strategies with consumer researchnot Mouseflow
  • Validating partnerships with market datanot Mouseflow

Mouseflow

  • Session replay to watch how visitors use a pagenot GWI
  • Click, scroll and geographic heatmapsnot GWI
  • Conversion funnel and form analyticsnot GWI
  • Friction detection on problem pagesnot GWI
  • On-site feedback surveysnot GWI

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

GWI

  • Teams and Pro pricing requires contacting sales; no published rates for higher tiers
  • Enterprise solutions and custom datasets require separate consultation

Mouseflow

  • The free plan is 500 sessions a month, one website and one month of data retention
  • Data retention is tiered, from 1 month on free to 12 months on Premium at $319 a month
  • Essential at $25 a month covers a single website project
  • SSO, custom privacy settings and priority support are on the higher tiers only
  • The 14 day money-back guarantee applies to annual subscriptions and excludes Enterprise

Pricing, plan by plan

GWI

Free
  • FreeFree
    • 10 Agent Spark prompts monthly
    • Unlimited GWI Canvas decks
    • Chart generation
  • Plus$150/month
    • Unlimited Agent Spark prompts
    • Save and export charts
    • Unlimited GWI Canvas decks
  • Teams$null/month
    • Custom pricing
    • All Plus features
    • Access shared dashboards
  • Pro$null/month
    • Custom pricing
    • All Plus features
    • Unlimited platform access

Mouseflow

Free
  • FreeFree
    • 500 monthly sessions
    • 1 website project
    • 1 conversion funnel
  • Essential$25/month
    • 5,000 monthly sessions
    • 1 website project
    • 1 conversion funnel
  • Advanced$109/month
    • 25,000 monthly sessions
    • 2 website projects
    • 5 conversion funnels
  • Premium$319/month
    • 100,000 monthly sessions
    • 5 website projects
    • 10 conversion funnels

Which should you pick?

Choose GWI if

  • You want to start without paying.
GWI review

Choose Mouseflow if

  • You need session replay.
  • You want to start without paying.
  • You also want 6 types of heatmaps.
Mouseflow review

Questions people ask

Is GWI or Mouseflow better?
Neither clearly leads. GWI starts at Free and Mouseflow at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, GWI or Mouseflow?
GWI starts at Free and Mouseflow at Free.
Does GWI or Mouseflow run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use GWI for free?
Both have a free tier, so you can try either at no cost before committing.
What is GWI best used for?
GWI is most often used for supporting agency pitches with audience data, selecting media channels with demographic insights, developing content strategies with consumer research, validating partnerships with market data. Of those, supporting agency pitches with audience data and selecting media channels with demographic insights are not what Mouseflow is typically brought in for.
What can GWI do that Mouseflow cannot?
Mouseflow covers Session Replay, 6 Types of Heatmaps, Funnels, Form Analytics.

Answered from the vendors’ own pages

GWI: Is there a free GWI plan?

Yes, GWI offers a free tier with 10 Agent Spark prompts monthly and unlimited GWI Canvas decks.

Source
Mouseflow: Is there a free version of Mouseflow?

Yes, Mouseflow offers a free plan with up to 500 monthly sessions, 1 website project, and 1-month data retention.

Source
GWI: What is the difference between GWI Plus, Teams, and Pro?

Plus costs $150/user/month with unlimited prompts and 50K profiling points. Teams is custom-priced with all Plus features plus shared dashboards and multi-user discounts. Pro is custom-priced with unlimited access, up to 250K profiling points, and advanced research tools.

Source
Mouseflow: What is the most popular Mouseflow plan?

The Advanced plan at $109/month is marked as most popular, offering 25,000 monthly sessions and 6 months of data retention.

Source
GWI: How much does GWI charge for annual billing?

GWI offers a 15% discount for annual commitments. Plus annual pricing is $1,500/user annually (equivalent to $125/user/month).

Source
Mouseflow: Does Mouseflow offer annual billing discounts?

Yes, Mouseflow offers up to 35% savings when billed annually instead of monthly, and provides a 14-day money-back guarantee.

Source
Share

Related pages

More on GWI

More on Mouseflow

Keep looking

Other head to heads