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Research · head to head

Aurelius vs Mouseflow

Aurelius logo

Aurelius

Research

UX research repository for tagging notes, building insights and finding them again years later

From
$49/month
Rated
-
Full reviewWebsite
Mouseflow logo

Mouseflow

Research

Session replay and heatmaps

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Mouseflow has a free tier, so it costs nothing to try first.
  • Each has a real cost: Aurelius aurelius does not recruit participants or run unmoderated studies, so it is always a second tool alongside a testing or recruitment platform and never the whole research budget.; Mouseflow the free plan is 500 sessions a month, one website and one month of data retention
  • They diverge on capability: Aurelius covers Research repository, Mouseflow covers Session Replay.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Aurelius and Mouseflow actually diverge.

Attributes where Aurelius and Mouseflow differ
AttributeAureliusMouseflow
Starting price$49/monthFree
Pricing modelFlat monthly fee, unlimited userssubscription
Free tierNoYes
FoundedUnknown2009

Identical on both: platforms (Web), user rating (Not yet rated), category (Research).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Aurelius

  • Research repository
  • Analysis board
  • Tagging
  • Insights and recommendations
  • Transcription
  • AI assist
  • Automatic report builder
  • Universal search

Only in Mouseflow

  • Session Replay
  • 6 Types of Heatmaps
  • Funnels
  • Form Analytics
  • User Feedback
  • Google Analytics
  • Segment
  • HubSpot

What people use each for

The jobs each tool is most often brought in to do.

Aurelius

  • A research team of three whose findings currently live in individual Miro boards and Google Docs that nobody outside the team can find six months laternot Mouseflow
  • A product organisation that wants every designer and product manager to search past research without paying forty repository seatsnot Mouseflow
  • A consultancy running discovery for multiple clients that needs tagged evidence kept separate per client but searchable internallynot Mouseflow
  • A team preparing a repeat study who need to know what was already learned about the same problem two years ago before they recruit anyonenot Mouseflow

Mouseflow

  • Session replay to watch how visitors use a pagenot Aurelius
  • Click, scroll and geographic heatmapsnot Aurelius
  • Conversion funnel and form analyticsnot Aurelius
  • Friction detection on problem pagesnot Aurelius
  • On-site feedback surveysnot Aurelius

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Aurelius

  • Aurelius does not recruit participants or run unmoderated studies, so it is always a second tool alongside a testing or recruitment platform and never the whole research budget.
  • Integrations are thin, with Zapier, Jira and Slack rather than direct connections to the call recording and testing tools most teams already run, so getting material in often means manual upload.
  • The tag vocabulary is only as good as the discipline applied to it, and repositories where several researchers invent overlapping tags become unsearchable within a year with no built-in governance to prevent it.
  • Unlimited users is genuinely unlimited but permissions are basic below Enterprise, so a team that needs client-safe or stakeholder-only views has to buy the quoted tier for something that reads as a table-stakes control.
  • It is a small independent vendor competing with much better funded repositories, which is a real procurement risk for an organisation storing years of research in it, and enterprise assurance material such as penetration test reports sits behind the top tier.

Mouseflow

  • The free plan is 500 sessions a month, one website and one month of data retention
  • Data retention is tiered, from 1 month on free to 12 months on Premium at $319 a month
  • Essential at $25 a month covers a single website project
  • SSO, custom privacy settings and priority support are on the higher tiers only
  • The 14 day money-back guarantee applies to annual subscriptions and excludes Enterprise

Pricing, plan by plan

Aurelius

$49/month
  • Professional$49/month
    • Unlimited users
    • Unlimited projects and storage
    • Notes, tags and documents
  • Premium$199/month
    • Everything in Professional
    • Recommendations
    • Universal search across projects
  • Enterprise$undefined/year
    • Everything in Premium
    • SSO with SAML 2.0
    • IP allowlisting

Mouseflow

Free
  • FreeFree
    • 500 monthly sessions
    • 1 website project
    • 1 conversion funnel
  • Essential$25/month
    • 5,000 monthly sessions
    • 1 website project
    • 1 conversion funnel
  • Advanced$109/month
    • 25,000 monthly sessions
    • 2 website projects
    • 5 conversion funnels
  • Premium$319/month
    • 100,000 monthly sessions
    • 5 website projects
    • 10 conversion funnels

Which should you pick?

Choose Aurelius if

  • You need research repository.
  • You also want analysis board.
Aurelius review

Choose Mouseflow if

  • You need session replay.
  • You want to start without paying.
  • You also want 6 types of heatmaps.
Mouseflow review

Questions people ask

Is Aurelius or Mouseflow better?
Neither clearly leads. Aurelius starts at $49/month and Mouseflow at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Aurelius or Mouseflow?
Mouseflow has a free tier; the other does not. Paid plans start at $49/month for Aurelius and Free for Mouseflow.
Does Aurelius or Mouseflow run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Mouseflow for free?
Yes. Mouseflow has a free tier, so you can try it without paying. Aurelius starts at $49/month.
What is Aurelius best used for?
Aurelius is most often used for a research team of three whose findings currently live in individual miro boards and google docs that nobody outside the team can find six months later, a product organisation that wants every designer and product manager to search past research without paying forty repository seats, a consultancy running discovery for multiple clients that needs tagged evidence kept separate per client but searchable internally, a team preparing a repeat study who need to know what was already learned about the same problem two years ago before they recruit anyone. Of those, a research team of three whose findings currently live in individual miro boards and google docs that nobody outside the team can find six months later and a product organisation that wants every designer and product manager to search past research without paying forty repository seats are not what Mouseflow is typically brought in for.
What can Aurelius do that Mouseflow cannot?
Aurelius covers Research repository, Analysis board, Tagging, Insights and recommendations. Mouseflow covers Session Replay, 6 Types of Heatmaps, Funnels, Form Analytics.

Answered from the vendors’ own pages

Aurelius: Does the price really include unlimited users?

Yes. Professional at 49 US dollars a month and Premium at 199, both billed yearly, both with unlimited users, projects and storage.

Mouseflow: Is there a free version of Mouseflow?

Yes, Mouseflow offers a free plan with up to 500 monthly sessions, 1 website project, and 1-month data retention.

Source
Aurelius: Can I run usability tests in it?

No. Aurelius stores and analyses research; it does not recruit participants or host sessions. Pair it with a testing tool.

Mouseflow: What is the most popular Mouseflow plan?

The Advanced plan at $109/month is marked as most popular, offering 25,000 monthly sessions and 6 months of data retention.

Source
Aurelius: What is the difference between Professional and Premium?

Premium adds universal cross-project search, collections, recommendations and Zapier. If your value comes from finding old research, Premium is the tier that delivers it.

Mouseflow: Does Mouseflow offer annual billing discounts?

Yes, Mouseflow offers up to 35% savings when billed annually instead of monthly, and provides a 14-day money-back guarantee.

Source
Aurelius: Is there single sign-on?

Only on Enterprise, along with IP allowlisting, Jira and advanced permissions. Everything below is quoted separately.

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