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Research · head to head

Mouseflow vs Zappi

Mouseflow logo

Mouseflow

Research

Session replay and heatmaps

From
Free
Rated
-
Full reviewWebsite
Zappi logo

Zappi

Research

Automated consumer insights platform for testing advertising, product concepts and brand health

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Mouseflow has a free tier, so it costs nothing to try first.
  • Each has a real cost: Mouseflow the free plan is 500 sessions a month, one website and one month of data retention; Zappi nothing is published: pricing is a platform subscription plus a prepaid credit bundle quoted per customer, so a buyer cannot benchmark the cost against agency research without going through sales.
  • They diverge on capability: Mouseflow covers Session Replay, Zappi covers Validated study templates.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Mouseflow and Zappi actually diverge.

Attributes where Mouseflow and Zappi differ
AttributeMouseflowZappi
Starting priceFreeOn request
Pricing modelsubscriptionquote
Free tierYesNo
Founded2009Unknown

Identical on both: platforms (Web), user rating (Not yet rated), category (Research).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Mouseflow

  • Session Replay
  • 6 Types of Heatmaps
  • Funnels
  • Form Analytics
  • User Feedback
  • Google Analytics
  • Segment
  • HubSpot

Only in Zappi

  • Validated study templates
  • Respondent panel access
  • Normative benchmarks
  • Creative testing
  • Brand health tracking
  • AI analysis over history
  • Unlimited users
  • Exports and integrations

What people use each for

The jobs each tool is most often brought in to do.

Mouseflow

  • Session replay to watch how visitors use a pagenot Zappi
  • Click, scroll and geographic heatmapsnot Zappi
  • Conversion funnel and form analyticsnot Zappi
  • Friction detection on problem pagesnot Zappi
  • On-site feedback surveysnot Zappi

Zappi

  • A beverage brand screening thirty flavour concepts before committing to two for consumer testingnot Mouseflow
  • A marketing team pre-testing three advertising edits in a day so a media booking deadline can be metnot Mouseflow
  • An insights function replacing repeated ad-hoc agency studies with a comparable, accumulating body of test resultsnot Mouseflow
  • A brand manager running continuous brand health tracking without negotiating a separate tracker contract each yearnot Mouseflow

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Mouseflow

  • The free plan is 500 sessions a month, one website and one month of data retention
  • Data retention is tiered, from 1 month on free to 12 months on Premium at $319 a month
  • Essential at $25 a month covers a single website project
  • SSO, custom privacy settings and priority support are on the higher tiers only
  • The 14 day money-back guarantee applies to annual subscriptions and excludes Enterprise

Zappi

  • Nothing is published: pricing is a platform subscription plus a prepaid credit bundle quoted per customer, so a buyer cannot benchmark the cost against agency research without going through sales.
  • Credits are prepaid against a forecast of the year ahead, which means a team that overestimates research volume ends the year having paid for studies it never ran.
  • The template model that makes studies fast also constrains them; a research question that does not fit a validated instrument either gets forced into one or goes to an agency anyway.
  • Normative benchmarks are strongest in fast-moving consumer goods categories where Zappi has depth, and thinner in business-to-business, financial services and niche categories, where the comparison numbers mean less.
  • Because respondents come from Zappi-sourced panels, sample composition is a vendor decision rather than yours, and any team that needs a bespoke recruitment specification or a low-incidence audience will find the automated route unsuitable.

Pricing, plan by plan

Mouseflow

Free
  • FreeFree
    • 500 monthly sessions
    • 1 website project
    • 1 conversion funnel
  • Essential$25/month
    • 5,000 monthly sessions
    • 1 website project
    • 1 conversion funnel
  • Advanced$109/month
    • 25,000 monthly sessions
    • 2 website projects
    • 5 conversion funnels
  • Premium$319/month
    • 100,000 monthly sessions
    • 5 website projects
    • 10 conversion funnels

Zappi

On request
  • Premium$undefined/year
    • Platform subscription with unlimited users
    • Access to all research solutions
    • Credit bundle scoped to annual research volume
  • Enterprise$undefined/year
    • Platform subscription with unlimited users
    • Multi-market and global organisation controls
    • Connected insights across markets and brands

Which should you pick?

Choose Mouseflow if

  • You need session replay.
  • You want to start without paying.
  • You also want 6 types of heatmaps.
Mouseflow review

Choose Zappi if

  • You need validated study templates.
  • You also want respondent panel access.
Zappi review

Questions people ask

Is Mouseflow or Zappi better?
Neither clearly leads. Mouseflow starts at Free and Zappi at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Mouseflow or Zappi?
Mouseflow has a free tier; the other does not. Paid plans start at Free for Mouseflow and On request for Zappi.
Does Mouseflow or Zappi run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Mouseflow for free?
Yes. Mouseflow has a free tier, so you can try it without paying. Zappi starts at On request.
What is Mouseflow best used for?
Mouseflow is most often used for session replay to watch how visitors use a page, click, scroll and geographic heatmaps, conversion funnel and form analytics, friction detection on problem pages. Of those, session replay to watch how visitors use a page and click, scroll and geographic heatmaps are not what Zappi is typically brought in for.
What can Mouseflow do that Zappi cannot?
Mouseflow covers Session Replay, 6 Types of Heatmaps, Funnels, Form Analytics. Zappi covers Validated study templates, Respondent panel access, Normative benchmarks, Creative testing.

Answered from the vendors’ own pages

Mouseflow: Is there a free version of Mouseflow?

Yes, Mouseflow offers a free plan with up to 500 monthly sessions, 1 website project, and 1-month data retention.

Source
Zappi: Does Zappi publish prices?

No. It publishes the structure, a platform subscription plus credits plus optional services, but not the numbers.

Mouseflow: What is the most popular Mouseflow plan?

The Advanced plan at $109/month is marked as most popular, offering 25,000 monthly sessions and 6 months of data retention.

Source
Zappi: How fast do results come back?

Automated tests typically return within hours to a day, which is the main reason teams choose it over a commissioned study.

Mouseflow: Does Mouseflow offer annual billing discounts?

Yes, Mouseflow offers up to 35% savings when billed annually instead of monthly, and provides a 14-day money-back guarantee.

Source
Zappi: Do we still need an agency?

For standard concept, creative and brand tests, usually not. For bespoke methodologies and hard-to-reach audiences, yes.

Zappi: Is there a per-seat charge?

No. Both published tiers include unlimited users; the variable cost is research credits.

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