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Software · head to head

Google Analytics vs SurveySparrow

Google Analytics logo

Google Analytics

Software

Get to know your customers

From
Free
Rated
-
Full reviewWebsite
SurveySparrow logo

SurveySparrow

Software

Survey and feedback platform for employee engagement

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Google Analytics data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires; SurveySparrow the free plan allows 75 responses per quarter, 3 active surveys and 10 questions per survey
  • They diverge on capability: Google Analytics covers Real-time analytics, SurveySparrow covers Survey creation.

Where they differ

Only the attributes on which Google Analytics and SurveySparrow actually diverge.

Attributes where Google Analytics and SurveySparrow differ
AttributeGoogle AnalyticsSurveySparrow
Pricing modelfreemiumusage-based
Founded19982011

Identical on both: starting price (Free), free tier (Yes), platforms (Web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Google Analytics

  • Real-time analytics
  • Audience insights
  • Acquisition tracking
  • Behavior flow
  • Conversion tracking
  • Custom reports
  • Mobile analytics
  • E-commerce tracking

Only in SurveySparrow

  • Survey creation
  • Engagement surveys
  • Pulse surveys
  • Analytics dashboard
  • Mobile app
  • Custom templates
  • Action planning
  • Reporting

What people use each for

The jobs each tool is most often brought in to do.

Google Analytics

  • Website and web application analyticsnot SurveySparrow
  • Event tracking and user behaviour analysisnot SurveySparrow
  • Traffic source and conversion trackingnot SurveySparrow

SurveySparrow

  • Running conversational surveys and NPS programmesnot Google Analytics
  • Collecting employee and customer feedback on a schedulenot Google Analytics
  • Embedding surveys in websites, email and chat channelsnot Google Analytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Google Analytics

  • Data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires
  • Large and XL properties capped at 2-month data retention only
  • Age, gender, and interest data always expire after 2 months regardless of retention settings
  • Free tier does not include GA360 advanced features

SurveySparrow

  • The free plan allows 75 responses per quarter, 3 active surveys and 10 questions per survey
  • The Basic and Starter plans include a single user; extra users cost $49 per user per month
  • Responses are metered per month and additional responses or API calls require a custom quote from sales
  • Custom branding requires the Business plan
  • CSS customisation, auto translation, Key Driver Analysis and HIPAA compliance are Enterprise only
  • The advertised savings of up to 40 percent require annual billing rather than quarterly

Pricing, plan by plan

Google Analytics

Free

No published plan breakdown. See the Google Analytics review.

SurveySparrow

Free
  • FreeFree
    • Basic surveys
    • Limited questions
    • Standard reports
  • Pro$undefined/month
    • Advanced surveys
    • Unlimited questions
    • Advanced analytics

Which should you pick?

Choose Google Analytics if

  • You need real-time analytics.
  • You want to start without paying.
  • You also want audience insights.
Google Analytics review

Choose SurveySparrow if

  • You need survey creation.
  • You want to start without paying.
  • You also want engagement surveys.
SurveySparrow review

Questions people ask

Is Google Analytics or SurveySparrow better?
Neither clearly leads. Google Analytics starts at Free and SurveySparrow at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Google Analytics or SurveySparrow?
Google Analytics starts at Free and SurveySparrow at Free.
Does Google Analytics or SurveySparrow run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Google Analytics for free?
Both have a free tier, so you can try either at no cost before committing.
What is Google Analytics best used for?
Google Analytics is most often used for website and web application analytics, event tracking and user behaviour analysis, traffic source and conversion tracking. Of those, website and web application analytics and event tracking and user behaviour analysis are not what SurveySparrow is typically brought in for.
What can Google Analytics do that SurveySparrow cannot?
Google Analytics covers Real-time analytics, Audience insights, Acquisition tracking, Behavior flow. SurveySparrow covers Survey creation, Engagement surveys, Pulse surveys, Analytics dashboard.
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Related pages

More on Google Analytics

More on SurveySparrow

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