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Marketing · head to head

Moz vs SurveyMonkey

Moz logo

Moz

Marketing

SEO software for smarter marketing

From
Free
Rated
-
Full reviewWebsite
SurveyMonkey logo

SurveyMonkey

Market Research

Turn feedback into action

From
99/month
Rated
-
Full reviewWebsite

The short version

  • Only Moz has a free tier, so it costs nothing to try first.
  • Each has a real cost: Moz smaller keyword database with only 500M+ keywords compared to 25 billion for Semrush; SurveyMonkey team plans require minimum 3 users as baseline
  • They diverge on capability: Moz covers Keyword Explorer, SurveyMonkey covers Survey builder.

Where they differ

Only the attributes on which Moz and SurveyMonkey actually diverge.

Attributes where Moz and SurveyMonkey differ
AttributeMozSurveyMonkey
Starting priceFree99/month
Pricing modelUnknownsubscription
Free tierYesNo
CategoryMarketingMarket Research
Founded20041999

Identical on both: platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Moz

  • Keyword Explorer
  • Link Explorer
  • Site Crawl
  • Rank Tracking
  • Page Optimization
  • Competitive research
  • Local SEO tools
  • Fresh Web Explorer

Only in SurveyMonkey

  • Survey builder
  • Question bank
  • Survey logic
  • Multi-language surveys
  • Mobile surveys
  • Real-time results
  • Data analysis tools
  • Custom branding

Both cover

  • Google Analytics

What people use each for

The jobs each tool is most often brought in to do.

Moz

  • SEO auditsnot SurveyMonkey
  • Keyword researchnot SurveyMonkey
  • Link buildingnot SurveyMonkey
  • Local SEOnot SurveyMonkey
  • Competitive analysisnot SurveyMonkey

SurveyMonkey

  • Market research and customer surveysnot Moz
  • Employee feedback and engagement trackingnot Moz
  • Data collection and analysisnot Moz
  • Customer satisfaction and NPS measurementsnot Moz

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Moz

  • Smaller keyword database with only 500M+ keywords compared to 25 billion for Semrush
  • Unreliable competitive analysis for B2B companies with niche competitor sets
  • Weekly rank tracking on lower plans creates bottlenecks versus daily updates on competitors

SurveyMonkey

  • Team plans require minimum 3 users as baseline
  • Annual response limits enforced: 50,000 responses/year on Team Advantage, 100,000 on Team Premier
  • Additional responses beyond annual limits charged at AED 0.50 per response
  • Enterprise plan requires custom pricing and minimum 5 users
  • Advanced features like multilingual surveys and phone support require Team Premier tier

Pricing, plan by plan

Moz

Free
  • Starter$39/month
    • Limited keyword tracking
    • Basic site audit
  • Standard$99/month
    • Enhanced keyword tracking
    • Competitive analysis

SurveyMonkey

99/month

No published plan breakdown. See the SurveyMonkey review.

Which should you pick?

Choose Moz if

  • You need keyword explorer.
  • You want to start without paying.
  • You also want link explorer.
Moz review

Choose SurveyMonkey if

  • You need survey builder.
  • You also want question bank.
SurveyMonkey review

Questions people ask

Is Moz or SurveyMonkey better?
Neither clearly leads. Moz starts at Free and SurveyMonkey at 99/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Moz or SurveyMonkey?
Moz has a free tier; the other does not. Paid plans start at Free for Moz and 99/month for SurveyMonkey.
Does Moz or SurveyMonkey run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Moz for free?
Yes. Moz has a free tier, so you can try it without paying. SurveyMonkey starts at 99/month.
What is Moz best used for?
Moz is most often used for seo audits, keyword research, link building, local seo. Of those, seo audits and keyword research are not what SurveyMonkey is typically brought in for.
What can Moz do that SurveyMonkey cannot?
Moz covers Keyword Explorer, Link Explorer, Site Crawl, Rank Tracking. SurveyMonkey covers Survey builder, Question bank, Survey logic, Multi-language surveys. Both handle Google Analytics.

Answered from the vendors’ own pages

Moz: What are Moz's main weaknesses compared to Semrush and Ahrefs?

Moz has a smaller keyword database (500M+ keywords vs Semrush's 25B), weaker competitive analysis tools for B2B niches, weekly rank tracking on lower plans, and limited local SEO features compared to modern competitors.

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