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Events · head to head

CVent Events vs Google Analytics

CVent Events logo

CVent Events

Events

Enterprise event management by Cvent

From
$1500/month
Rated
-
Full reviewWebsite
Google Analytics logo

Google Analytics

Marketing

Get to know your customers

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Google Analytics has a free tier, so it costs nothing to try first.
  • Each has a real cost: CVent Events pricing is by quote only: the pricing page publishes no rate, no minimum and no per seat cost and routes buyers to sales; Google Analytics data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires
  • They diverge on capability: CVent Events covers Event registration, Google Analytics covers Real-time analytics.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which CVent Events and Google Analytics actually diverge.

Attributes where CVent Events and Google Analytics differ
AttributeCVent EventsGoogle Analytics
Starting price$1500/monthFree
Pricing modelsubscriptionfreemium
Free tierNoYes
PlatformsWeb, Ios, AndroidWeb
CategoryEventsMarketing
Founded19991998

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in CVent Events

  • Event registration
  • Mobile event app
  • Attendee hub
  • Event marketing
  • Advanced analytics
  • Marketo
  • Microsoft Dynamics
  • SAP

Only in Google Analytics

  • Real-time analytics
  • Audience insights
  • Acquisition tracking
  • Behavior flow
  • Conversion tracking
  • Custom reports
  • Mobile analytics
  • E-commerce tracking

Both cover

  • Salesforce

What people use each for

The jobs each tool is most often brought in to do.

CVent Events

  • Managing event registration and attendee data for large eventsnot Google Analytics
  • Running a virtual or hybrid event attendee hubnot Google Analytics
  • Onsite check in and badge printingnot Google Analytics

Google Analytics

  • Website and web application analyticsnot CVent Events
  • Event tracking and user behaviour analysisnot CVent Events
  • Traffic source and conversion trackingnot CVent Events

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

CVent Events

  • Pricing is by quote only: the pricing page publishes no rate, no minimum and no per seat cost and routes buyers to sales
  • The Professional tier includes 15 user logins; unlimited logins require Enterprise
  • Professional licenses individual solutions such as Registration, Attendee Hub and OnArrival separately rather than bundling them
  • Bundled access to all solutions requires the Enterprise tier

Google Analytics

  • Data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires
  • Large and XL properties capped at 2-month data retention only
  • Age, gender, and interest data always expire after 2 months regardless of retention settings
  • Free tier does not include GA360 advanced features

Pricing, plan by plan

CVent Events

$1500/month
  • Professional$1500/month
    • Event registration
    • Email marketing
    • Basic analytics
  • Enterprise$4000/month
    • Mobile app
    • Advanced analytics
    • Integrations
  • Ultimate$8000/month
    • Full suite
    • Dedicated support
    • Custom development

Google Analytics

Free

No published plan breakdown. See the Google Analytics review.

Which should you pick?

Choose CVent Events if

  • You need event registration.
  • You work on Web, Ios, Android.
  • You also want mobile event app.
CVent Events review

Choose Google Analytics if

  • You need real-time analytics.
  • You want to start without paying.
  • You also want audience insights.
Google Analytics review

Questions people ask

Is CVent Events or Google Analytics better?
Neither clearly leads. CVent Events starts at $1500/month and Google Analytics at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, CVent Events or Google Analytics?
Google Analytics has a free tier; the other does not. Paid plans start at $1500/month for CVent Events and Free for Google Analytics.
Does CVent Events or Google Analytics run on more platforms?
CVent Events runs on Web, Ios, Android. Google Analytics runs on Web.
Can I use Google Analytics for free?
Yes. Google Analytics has a free tier, so you can try it without paying. CVent Events starts at $1500/month.
What is CVent Events best used for?
CVent Events is most often used for managing event registration and attendee data for large events, running a virtual or hybrid event attendee hub, onsite check in and badge printing. Of those, managing event registration and attendee data for large events and running a virtual or hybrid event attendee hub are not what Google Analytics is typically brought in for.
What can CVent Events do that Google Analytics cannot?
CVent Events covers Event registration, Mobile event app, Attendee hub, Event marketing. Google Analytics covers Real-time analytics, Audience insights, Acquisition tracking, Behavior flow. Both handle Salesforce.
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