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Marketing · head to head

Google Analytics vs Peakon by Workday

Google Analytics logo

Google Analytics

Marketing

Get to know your customers

From
Free
Rated
-
Full reviewWebsite
Peakon by Workday logo

Peakon by Workday

Employee Engagement

Turn employee feedback into business success

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Google Analytics has a free tier, so it costs nothing to try first.
  • Each has a real cost: Google Analytics data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires; Peakon by Workday pricing is not published; sold by quote through a sales process
  • They diverge on capability: Google Analytics covers Real-time analytics, Peakon by Workday covers Continuous listening.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Google Analytics and Peakon by Workday actually diverge.

Attributes where Google Analytics and Peakon by Workday differ
AttributeGoogle AnalyticsPeakon by Workday
Starting priceFreeOn request
Pricing modelfreemiumquote
Free tierYesNo
CategoryMarketingEmployee Engagement
Founded19982014

Identical on both: platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Google Analytics

  • Real-time analytics
  • Audience insights
  • Acquisition tracking
  • Behavior flow
  • Conversion tracking
  • Custom reports
  • Mobile analytics
  • E-commerce tracking

Only in Peakon by Workday

  • Continuous listening
  • Pulse surveys
  • AI-powered insights
  • Real-time dashboards
  • Benchmarking
  • Action planning
  • Manager enablement
  • DEI analytics

Both cover

  • ISO27001
  • Data encryption

What people use each for

The jobs each tool is most often brought in to do.

Google Analytics

  • Website and web application analyticsnot Peakon by Workday
  • Event tracking and user behaviour analysisnot Peakon by Workday
  • Traffic source and conversion trackingnot Peakon by Workday

Peakon by Workday

  • Employee engagement measurementnot Google Analytics
  • Real-time sentiment trackingnot Google Analytics
  • Turnover forecastingnot Google Analytics
  • Leadership developmentnot Google Analytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Google Analytics

  • Data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires
  • Large and XL properties capped at 2-month data retention only
  • Age, gender, and interest data always expire after 2 months regardless of retention settings
  • Free tier does not include GA360 advanced features

Peakon by Workday

  • Pricing is not published; sold by quote through a sales process

Pricing, plan by plan

Google Analytics

Free

No published plan breakdown. See the Google Analytics review.

Peakon by Workday

On request

No published plan breakdown. See the Peakon by Workday review.

Which should you pick?

Choose Google Analytics if

  • You need real-time analytics.
  • You want to start without paying.
  • You also want audience insights.
Google Analytics review

Choose Peakon by Workday if

  • You need continuous listening.
  • You also want pulse surveys.
Peakon by Workday review

Questions people ask

Is Google Analytics or Peakon by Workday better?
Neither clearly leads. Google Analytics starts at Free and Peakon by Workday at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Google Analytics or Peakon by Workday?
Google Analytics has a free tier; the other does not. Paid plans start at Free for Google Analytics and On request for Peakon by Workday.
Does Google Analytics or Peakon by Workday run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Google Analytics for free?
Yes. Google Analytics has a free tier, so you can try it without paying. Peakon by Workday starts at On request.
What is Google Analytics best used for?
Google Analytics is most often used for website and web application analytics, event tracking and user behaviour analysis, traffic source and conversion tracking. Of those, website and web application analytics and event tracking and user behaviour analysis are not what Peakon by Workday is typically brought in for.
What can Google Analytics do that Peakon by Workday cannot?
Google Analytics covers Real-time analytics, Audience insights, Acquisition tracking, Behavior flow. Peakon by Workday covers Continuous listening, Pulse surveys, AI-powered insights, Real-time dashboards. Both handle ISO27001, Data encryption.

Answered from the vendors’ own pages

Peakon by Workday: Is Peakon still available as a standalone product?

Peakon is now part of Workday as Workday Peakon Employee Voice, integrated into Workday's HR solutions suite.

Source
Peakon by Workday: Does Workday publish pricing for Peakon Employee Voice?

No specific pricing is disclosed on the product page. Interested customers are directed to request a demo or contact Workday's sales team.

Source
Peakon by Workday: Can I get a demo of Peakon Employee Voice without talking to sales?

The product page offers both an agent-led demo option and a play-along demo video, so you can see the product in action without a direct sales conversation.

Source
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