Softwr

Marketing · head to head

Google Analytics vs Influencity

Google Analytics logo

Google Analytics

Marketing

Get to know your customers

From
Free
Rated
-
Full reviewWebsite
Influencity logo

Influencity

Influencer Marketing

Complete influencer marketing management

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Google Analytics data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires; Influencity specific pricing tiers and amounts are not published on the website
  • They diverge on capability: Google Analytics covers Real-time analytics, Influencity covers AI-powered discovery.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Google Analytics and Influencity actually diverge.

Attributes where Google Analytics and Influencity differ
AttributeGoogle AnalyticsInfluencity
Pricing modelfreemiumsubscription
PlatformsWebWeb, Api
CategoryMarketingInfluencer Marketing
Founded19982014

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Google Analytics

  • Real-time analytics
  • Audience insights
  • Acquisition tracking
  • Behavior flow
  • Conversion tracking
  • Custom reports
  • Mobile analytics
  • E-commerce tracking

Only in Influencity

  • AI-powered discovery
  • 200M+ profiles
  • Audience analysis
  • Campaign management
  • Performance analytics
  • Competitor benchmarking
  • Custom workflows
  • Team collaboration

Both cover

  • SOC2
  • Data encryption

What people use each for

The jobs each tool is most often brought in to do.

Google Analytics

  • Website and web application analyticsnot Influencity
  • Event tracking and user behaviour analysisnot Influencity
  • Traffic source and conversion trackingnot Influencity

Influencity

  • Influencer discoverynot Google Analytics
  • Campaign managementnot Google Analytics
  • Audience analysisnot Google Analytics
  • Competitor researchnot Google Analytics
  • ROI measurementnot Google Analytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Google Analytics

  • Data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires
  • Large and XL properties capped at 2-month data retention only
  • Age, gender, and interest data always expire after 2 months regardless of retention settings
  • Free tier does not include GA360 advanced features

Influencity

  • Specific pricing tiers and amounts are not published on the website
  • Plans are customizable but price details only available through sales contact

Pricing, plan by plan

Google Analytics

Free

No published plan breakdown. See the Google Analytics review.

Influencity

Free
  • FreeFree
    • Limited searches
    • Basic profiles
    • 5 lists
  • Basic$168/month
    • 5,000 searches
    • Full profiles
    • Campaign management
  • Professional$348/month
    • 15,000 searches
    • Advanced analytics
    • Team collaboration
  • Business$698/month
    • Unlimited searches
    • API access
    • Custom workflows

Which should you pick?

Choose Google Analytics if

  • You need real-time analytics.
  • You want to start without paying.
  • You also want audience insights.
Google Analytics review

Choose Influencity if

  • You need ai-powered discovery.
  • You want to start without paying.
  • You work on Web, Api.
  • You also want 200m+ profiles.
Influencity review

Questions people ask

Is Google Analytics or Influencity better?
Neither clearly leads. Google Analytics starts at Free and Influencity at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Google Analytics or Influencity?
Google Analytics starts at Free and Influencity at Free.
Does Google Analytics or Influencity run on more platforms?
Google Analytics runs on Web. Influencity runs on Web, Api.
Can I use Google Analytics for free?
Both have a free tier, so you can try either at no cost before committing.
What is Google Analytics best used for?
Google Analytics is most often used for website and web application analytics, event tracking and user behaviour analysis, traffic source and conversion tracking. Of those, website and web application analytics and event tracking and user behaviour analysis are not what Influencity is typically brought in for.
What can Google Analytics do that Influencity cannot?
Google Analytics covers Real-time analytics, Audience insights, Acquisition tracking, Behavior flow. Influencity covers AI-powered discovery, 200M+ profiles, Audience analysis, Campaign management. Both handle SOC2, Data encryption.

Answered from the vendors’ own pages

Influencity: How much does Influencity cost?

Influencity specific pricing is not published online. The platform offers multiple customizable plan tiers based on team size, campaign volume, and goals with both monthly and annual billing options. Annual billing provides a lower effective monthly cost than monthly plans.

Source
Influencity: Is there a free trial for Influencity?

Yes, Influencity includes a 7-day free trial on all plans that provides access to core capabilities including creator discovery, audience analytics, and campaign management features.

Source
Influencity: What are Influencity's usage limits by plan?

Usage limits for creator analyses and tracked creators vary by plan tier, but specific numbers are not published on the pricing page. Plans include customizable limits based on team needs.

Source
Share

Related pages

More on Google Analytics

More on Influencity

Keep looking

Other head to heads