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Marketing · head to head

Hootsuite vs Influencity

Hootsuite logo

Hootsuite

Marketing

Save time and grow on social media

From
$99/year
Rated
-
Full reviewWebsite
Influencity logo

Influencity

Influencer Marketing

Complete influencer marketing management

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Influencity has a free tier, so it costs nothing to try first.
  • Each has a real cost: Hootsuite no free tier available; minimum cost is $99/user/year annually; Influencity specific pricing tiers and amounts are not published on the website
  • They diverge on capability: Hootsuite covers Content scheduling, Influencity covers AI-powered discovery.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Hootsuite and Influencity actually diverge.

Attributes where Hootsuite and Influencity differ
AttributeHootsuiteInfluencity
Starting price$99/yearFree
Pricing modelUnknownsubscription
Free tierNoYes
PlatformsWebWeb, Api
CategoryMarketingInfluencer Marketing
Founded20082014

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Hootsuite

  • Content scheduling
  • Social inbox
  • Content calendar
  • Analytics & reporting
  • Social listening
  • Approval workflows
  • Bulk scheduling
  • Facebook

Only in Influencity

  • AI-powered discovery
  • 200M+ profiles
  • Audience analysis
  • Campaign management
  • Performance analytics
  • Competitor benchmarking
  • Custom workflows
  • Twitch

Both cover

  • Team collaboration
  • Instagram
  • Twitter
  • YouTube
  • TikTok
  • SOC2
  • GDPR

What people use each for

The jobs each tool is most often brought in to do.

Hootsuite

  • Social media schedulingnot Influencity
  • Community managementnot Influencity
  • Social advertisingnot Influencity
  • Analytics & reportingnot Influencity
  • Team collaborationnot Influencity

Influencity

  • Influencer discoverynot Hootsuite
  • Campaign managementnot Hootsuite
  • Audience analysisnot Hootsuite
  • Competitor researchnot Hootsuite
  • ROI measurementnot Hootsuite

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Hootsuite

  • No free tier available; minimum cost is $99/user/year annually
  • Monthly billing significantly more expensive than annual (20-30% premium)
  • Advanced data export via SFTP available only to Enterprise tier customers

Influencity

  • Specific pricing tiers and amounts are not published on the website
  • Plans are customizable but price details only available through sales contact

Pricing, plan by plan

Hootsuite

$99/year

No published plan breakdown. See the Hootsuite review.

Influencity

Free
  • FreeFree
    • Limited searches
    • Basic profiles
    • 5 lists
  • Basic$168/month
    • 5,000 searches
    • Full profiles
    • Campaign management
  • Professional$348/month
    • 15,000 searches
    • Advanced analytics
    • Team collaboration
  • Business$698/month
    • Unlimited searches
    • API access
    • Custom workflows

Which should you pick?

Choose Hootsuite if

  • You need content scheduling.
  • You also want social inbox.
Hootsuite review

Choose Influencity if

  • You need ai-powered discovery.
  • You want to start without paying.
  • You work on Web, Api.
  • You also want 200m+ profiles.
Influencity review

Questions people ask

Is Hootsuite or Influencity better?
Neither clearly leads. Hootsuite starts at $99/year and Influencity at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Hootsuite or Influencity?
Influencity has a free tier; the other does not. Paid plans start at $99/year for Hootsuite and Free for Influencity.
Does Hootsuite or Influencity run on more platforms?
Hootsuite runs on Web. Influencity runs on Web, Api.
Can I use Influencity for free?
Yes. Influencity has a free tier, so you can try it without paying. Hootsuite starts at $99/year.
What is Hootsuite best used for?
Hootsuite is most often used for social media scheduling, community management, social advertising, analytics & reporting. Of those, social media scheduling and community management are not what Influencity is typically brought in for.
What can Hootsuite do that Influencity cannot?
Hootsuite covers Content scheduling, Social inbox, Content calendar, Analytics & reporting. Influencity covers AI-powered discovery, 200M+ profiles, Audience analysis, Campaign management. Both handle Team collaboration, Instagram, Twitter, YouTube.

Answered from the vendors’ own pages

Hootsuite: What is Hootsuite's pricing structure?

Hootsuite offers four annual plans: Standard at $99/user/year, Professional at $199/user/year, Advanced at $399/user/year, and Enterprise with custom pricing. Monthly billing is available at 20-30% higher cost.

Source
Influencity: How much does Influencity cost?

Influencity specific pricing is not published online. The platform offers multiple customizable plan tiers based on team size, campaign volume, and goals with both monthly and annual billing options. Annual billing provides a lower effective monthly cost than monthly plans.

Source
Hootsuite: Does Hootsuite offer a free tier?

No. Hootsuite does not offer a free tier or freemium plan. A 30-day trial is available, and skipping the trial provides 25% off annual plans.

Source
Influencity: Is there a free trial for Influencity?

Yes, Influencity includes a 7-day free trial on all plans that provides access to core capabilities including creator discovery, audience analytics, and campaign management features.

Source
Hootsuite: How many integrations does Hootsuite support?

Hootsuite advertises support for over 100 integrations, claiming more than any other social media management platform.

Source
Influencity: What are Influencity's usage limits by plan?

Usage limits for creator analyses and tracked creators vary by plan tier, but specific numbers are not published on the pricing page. Plans include customizable limits based on team needs.

Source
Hootsuite: Can users export their data from Hootsuite?

Yes. Hootsuite offers Advanced Analytics data export as CSV files to SFTP folders for Enterprise users, with daily exports and 90-day retention. Standard and Professional plans have more limited export capabilities.

Source
Hootsuite: Does Hootsuite offer API access?

Yes. Hootsuite provides a REST API for building custom applications and integrations, though API capabilities vary by plan level.

Source
Hootsuite: Does Hootsuite offer self-hosted or on-premise deployment?

No. Hootsuite is a cloud-based SaaS platform only. There is no self-hosted or on-premise deployment option available.

Source
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