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CRM · head to head

Gong vs MRI Software

Gong logo

Gong

CRM

Revenue intelligence platform

From
$1600/user-per-year
Rated
-
Full reviewWebsite
MRI Software logo

MRI Software

Real Estate

Open real estate platform assembled from acquisitions, strong in different products in different countries

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Gong pricing not published; custom quotes and high platform fees make budget forecasting difficult; MRI Software the portfolio grew by acquisition, so products overlap, interfaces are inconsistent between lines, and moving from one MRI product to another is a migration rather than a configuration change.
  • They diverge on capability: Gong covers Call recording, MRI Software covers Commercial lease accounting.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Gong and MRI Software actually diverge.

Attributes where Gong and MRI Software differ
AttributeGongMRI Software
Starting price$1600/user-per-yearOn request
Pricing modelUnknownquote
PlatformsWeb, Cloud-based SaaSWeb, iOS, Android, Windows
CategoryCRMReal Estate
Founded2016Unknown

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Gong

  • Call recording
  • AI transcription
  • Deal intelligence
  • Market intelligence
  • Team coaching
  • Salesforce
  • HubSpot
  • Zoom

Only in MRI Software

  • Commercial lease accounting
  • Residential property management
  • Investment management
  • Facilities management
  • Open partner ecosystem
  • Regional product lines

What people use each for

The jobs each tool is most often brought in to do.

Gong

  • Call analysisnot MRI Software
  • Deal forecastingnot MRI Software
  • Sales coachingnot MRI Software
  • Win/loss analysisnot MRI Software

MRI Software

  • A commercial landlord that needs CAM reconciliation and investor reporting under one ledger across multiple ownership structuresnot Gong
  • A United Kingdom or Australian agency or social housing provider where the acquired regional product is the market standardnot Gong
  • A corporate occupier with lease accounting obligations that need auditable treatment across hundreds of leasesnot Gong
  • An enterprise that wants to keep an existing accounting or CRM system and connect it rather than replace itnot Gong

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Gong

  • Pricing not published; custom quotes and high platform fees make budget forecasting difficult
  • Built for sales calls only; limited contact center and multi-channel conversation coverage
  • Forecasting and Engage modules use keyword-based analysis with 20-30 minute processing delay, not generative AI
  • Conversation analysis cannot capture internal buyer meetings or decision-making discussions

MRI Software

  • The portfolio grew by acquisition, so products overlap, interfaces are inconsistent between lines, and moving from one MRI product to another is a migration rather than a configuration change.
  • Which product is strong depends on the country: the Australian and New Zealand agency products came from Rockend and Palace, the United Kingdom commercial strength came from Qube, and a reference from one region tells you very little about another.
  • Pricing is quoted, modular and multi-year, so the number that gets a deal approved usually omits connectors, additional modules and the implementation, and the real total arrives later.
  • Implementations take months and need external consultants, which means the cost of ownership includes a services relationship you cannot avoid.
  • Support experience varies by acquired product line, so the service level a reference customer describes may come from a different team than the one that will handle your product.

Pricing, plan by plan

Gong

$1600/user-per-year

No published plan breakdown. See the Gong review.

MRI Software

On request
  • MRI Software$undefined/year
    • Quoted per module and per unit or per user
    • Multi-year subscription terms
    • Implementation and data migration charged separately

Which should you pick?

Choose Gong if

  • You need call recording.
  • You work on Web, Cloud-based SaaS.
  • You also want ai transcription.
Gong review

Choose MRI Software if

  • You need commercial lease accounting.
  • You work on Web, iOS, Android, Windows.
  • You also want residential property management.
MRI Software review

Questions people ask

Is Gong or MRI Software better?
Neither clearly leads. Gong starts at $1600/user-per-year and MRI Software at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Gong or MRI Software?
Gong starts at $1600/user-per-year and MRI Software at On request.
Does Gong or MRI Software run on more platforms?
Gong runs on Web, Cloud-based SaaS. MRI Software runs on Web, iOS, Android, Windows.
What is Gong best used for?
Gong is most often used for call analysis, deal forecasting, sales coaching, win/loss analysis. Of those, call analysis and deal forecasting are not what MRI Software is typically brought in for.
What can Gong do that MRI Software cannot?
Gong covers Call recording, AI transcription, Deal intelligence, Market intelligence. MRI Software covers Commercial lease accounting, Residential property management, Investment management, Facilities management.

Answered from the vendors’ own pages

Gong: How much does Gong cost?

Gong pricing starts around $1,600 per user per year, with a mandatory platform fee of $5,000-$50,000 annually. Exact pricing is custom and requires a sales consultation.

Source
MRI Software: How is MRI different from Yardi?

Yardi sells one integrated stack and prefers you stay inside it. MRI sells an open platform of modules and connectors, so you keep more third-party systems but you also carry the integration work.

Gong: Does Gong integrate with Salesforce?

Yes. Gong integrates with Salesforce via REST API to import account data and export conversation summaries, enabling searchable calls by CRM fields.

Source
MRI Software: Is the product the same in every country?

No. Much of the international line came from acquisitions, so the Australian, New Zealand and United Kingdom products differ from the United States ones in interface, capability and support.

Gong: What conversations can Gong capture?

Gong was built primarily for sales call analysis and captures calls through integrations with major dialer systems. Coverage for contact center and multi-channel conversations is limited.

Source
MRI Software: Does MRI publish pricing?

No. Everything is quoted per module with multi-year terms, and implementation is charged separately.

Gong: Does Gong have an on-premise option?

Gong is a cloud-based SaaS platform without an on-premise deployment option. All conversation analysis and storage occurs in Gong's cloud infrastructure.

Source
MRI Software: How long does implementation take?

Months rather than weeks for anything at enterprise scale, and it normally requires either MRI professional services or a certified partner.

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